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I’m Safa Sohail, a UI/UX designer and software engineering graduate with experience designing and optimizing Shopify e-commerce stores. I specialize in creating conversion-focused ecommerce experiences through user-centered UI/UX design, Figma prototyping, and collaborative cross-functional teamwork. I thrive when partnering with developers, marketers, and data analysts to craft scalable digital products, improve user journeys, and apply data-driven insights to design decisions.…I’m Safa Sohail, a UI/UX designer and software engineering graduate with experience designing and optimizing Shopify e-commerce stores. I specialize in creating conversion-focused ecommerce experiences through user-centered UI/UX design, Figma prototyping, and collaborative cross-functional teamwork. I thrive when partnering with developers, marketers, and data analysts to craft scalable digital products, improve user journeys, and apply data-driven insights to design decisions.

Safa Sohail

Web Designer, UI Designer, UX Designer, +3

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I’m Safa Sohail, a UI/UX designer and software engineering graduate with experience designing and optimizing Shopify e-commerce stores. I specialize in creating conversion-focused ecommerce experiences through user-centered UI/UX design, Figma prototyping, and collaborative cross-functional teamwork. I thrive when partnering with developers, marketers, and data analysts to craft scalable digital products, improve user journeys, and apply data-driven insights to design decisions.…I’m Safa Sohail, a UI/UX designer and software engineering graduate with experience designing and optimizing Shopify e-commerce stores. I specialize in creating conversion-focused ecommerce experiences through user-centered UI/UX design, Figma prototyping, and collaborative cross-functional teamwork. I thrive when partnering with developers, marketers, and data analysts to craft scalable digital products, improve user journeys, and apply data-driven insights to design decisions.

Available to hire

I’m Safa Sohail, a UI/UX designer and software engineering graduate with experience designing and optimizing Shopify e-commerce stores. I specialize in creating conversion-focused ecommerce experiences through user-centered UI/UX design, Figma prototyping, and collaborative cross-functional teamwork.

I thrive when partnering with developers, marketers, and data analysts to craft scalable digital products, improve user journeys, and apply data-driven insights to design decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Urdu

Advanced

English

Fluent

Work Experience

UI/UX Designer & Shopify Store Manager at Digital 10X

August 1, 2024 - Present

Designed and managed custom Shopify storefronts with theme customization, delivering user-centered UI/UX designs and conversion-focused e-commerce experiences. Implemented Shopify metafields for dynamic content management, scalable solutions, and personalized user experiences. Performed Shopify app integration to extend store functionality, analytics, and customer experience optimization. Conducted QA, UI testing, and cross-browser testing to ensure responsive and high-performing Shopify experiences. Contributed to HTML/CSS bug fixing and UI customization to support responsive design and UI consistency.

UI/UX Designer & Shopify Manager at Digital 10X

August 1, 2024 - Present

Designing and managing more than 50 Shopify stores; redesigned websites for mobile responsiveness; improved brand consistency across platforms; created branding assets; integrated 10+ third-party apps; delivered high-fidelity mockups and interactive prototypes; increased campaign engagement by 40%.

UI/UX Designer & Shopify Manager at Digital 10X

August 1, 2024 - Present

Designed branding assets, campaign engagement increased by 40%. Ensured brand consistency across platforms. Designed and optimized 50+ Shopify storefronts, increasing average conversion rates by 15%. Implemented dynamic metafields and personalization features, boosting returning visitors by 20%. Integrated 10+ third-party apps to improve functionality and customer retention.

UI/UX Designer & Shopify Manager at Digital 10X

August 1, 2024 - Present

Designing and managing more than 50 Shopify stores. Redesigned websites for mobile responsiveness and improved navigation and user flow while ensuring brand consistency across stores.

UI/UX Intern

July 1, 2024 - October 3, 2025

UI/UX Intern at Digital 10X

July 1, 2024 - October 3, 2025

Contributed to UI/UX design projects, wireframes and prototypes, and supported Shopify store setups.

UI/UX Intern at Digital Empowerment Network

June 1, 2024 - July 1, 2024

Redesigned existing website for improved usability and visual appeal. Created wireframes, prototypes, and high-fidelity UI mockups using Figma, following design systems and UX best practices. Developed landing pages tailored to target audience goals and conversion optimization. Applied UX best practices to enhance user flows and site engagement.

UI/UX Intern

August 1, 2021 - October 3, 2025

Assisted in UI/UX design tasks, learned Figma, HTML/CSS basics, and Shopify-related workflows.

Graphic Designer Intern

August 1, 2021 - October 3, 2025

Designed branding assets and visuals; contributed to UX-related tasks and web visuals.

Graphic Designer Intern

August 1, 2021 - October 3, 2025

Redesigned existing platform navigation, cutting average task completion time by 25%. Delivered high-fidelity mockups and interactive prototypes.

Graphic Designer Intern at Digital 10X

August 1, 2021 - October 3, 2025

Designed branding assets and marketing collateral, enhanced brand consistency across platforms, redesigned platform navigation to reduce task time by 25%. Delivered high-fidelity mockups and interactive prototypes; designed and optimized 50+ Shopify storefronts increasing conversion rates by 15%; implemented dynamic metafields and personalization features to boost returning visitors by 20%; integrated 10+ third-party apps to improve functionality and retention.