Safia Settah

Defined and led global PR & influence strategy across multiple markets, driving international product launches and cross-market activations. Coordinated international PR agencies, managed a €400K global PR budget, and tracked performance through KPIs and media results. Conceptualized global PR & influencer campaigns (press kits, gifting, content creation, influencer seeding, events, and launch storytelling) and strengthened positioning via placements, awards submissions, and strategic opportunities. Managed corporate communications and digital content (messaging, LinkedIn content, press inquiries), adapted strategies to market specificities, and supported ASAP agency coordination and day-to-day press activities.

Provided strategic PR and influence consulting across luxury and lifestyle accounts. Led campaigns, product launches and brand activations across PR, influence and digital channels; managed media, creators and KOL relationships to support content visibility and storytelling. Increased brand visibility through placements, partnerships and editorial opportunities; managed day-to-day PR and influence operations and organized events with media relations; monitored press coverage and results. Clients included Lalique, Sarah Lavoine, Salon du PAD, Comité du Faubourg Saint-Honoré, Maison Élysée, and others.

Implemented PR and influence strategies across luxury and high jewellery accounts. Led PR & influencer campaigns, launches and activations supporting storytelling and content visibility; managed media relations across France with international teams; tracked performance and delivered strategic recommendations. Key clients included Mango, Evian x Balmain, Tory Burch, and high jewellery houses such as Mellerio, Viltier, and ON.