Senior Product Design and Research at Tagteam Technology Pte Ltd

Led cross-functional design and experience strategy initiatives across Korea, Vietnam, Singapore, and Indonesia; adapted products to local market dynamics, user behaviors, and business needs; collaborated with pre-sales, commercial, and C-level teams to shape AI-driven product strategies that supported deal conversion and delivery. Built and scaled the company’s first Design System, creating a consistent visual language and component library to improve collaboration and accelerate delivery. Led the end-to-end development of a B2B Retail Insight Dashboard and designed a B2C Data Annotation App to support AI/ML initiatives. Ensured alignment between product strategy and business goals, delivering solutions that provided measurable value for users and enterprise clients.

Executive Lecturer at Purwadhika

Design and deliver executive education programs on digital transformation, UX/UI design, product management, and innovation. Coach senior leaders to navigate digital disruption and foster a culture of innovation. Develop and deliver curriculum and instruction for UX/UI education and mentor the next generation of designers.

Product Design and Research Lead | IC at Semaai

Founding team member at a Sequoia-backed agritech startup; led product, design, and research functions from the ground up, establishing a foundation for scalable, user-centric development. Contributed hands-on as a designer and researcher, conducting field and user research, translating insights into product decisions, and building a design system. Built and mentored a multidisciplinary team, facilitated workshops, and defined OKRs and KPIs to align with company priorities.

Product Design II at Bukala pak

Spearheaded initiatives to enhance the digital marketplace experience; led data-driven optimization and user-centric design. Redesigned checkout flow resulting in a 15% increase in conversion, introduced personalized product recommendations increasing average order value by 10%, and implemented a new onboarding process that decreased churn by 8%.

Senior Product Design at Erudi Fi

Collaborated with cross-functional teams to design and deliver B2B partnership dashboards tailored to regional partner needs; led end-to-end dashboard design and delivery, resulting in increased partner engagement (20%) and a 15% reduction in support requests. Established and scaled a design system to support consistency across B2B products; contributed to roadmap planning, KPI definition, and performance tracking.

UX/UI Lead | IC at Block Sphere

Led end-to-end design for major enterprise clients, including Astra International MVP and a 0-to-1 Property Investment app using the Double Diamond framework. Established design infrastructure with SOPs for UX Research, Interaction Design, and UX Writing; architected a scalable Atomic Design System and standardized PRD documentation to bridge VP-level strategy and engineering execution. Redesigned the corporate web platform to translate blockchain technology into an accessible user experience and developed sales/market design kits.

UX Designer at Tokopedia

Joined New Retail and Top-Up & Recharge Tribe; led O2O and marketplace feature development, including train reservations and digital top-ups. Defined product vision and roadmap, prioritized features, conducted user research and testing, and collaborated with engineering and marketing to drive adoption. Used data analytics to monitor performance and iterate on features.

UI/UX & Product Design Lead at Gatemarried

Led design initiatives, established a design workflow, design system, and KPIs; conducted user research (UT, UX interviews, card sorts, A/B testing) and created a scalable design framework; redesigned the corporate web presence to communicate blockchain tech clearly to non-technical audiences; collaborated on sales and market design kits.

Senior Product Design & Research at Tagteam Technology Pte Ltd

Led cross-functional design and experience strategy initiatives across Korea, Vietnam, Singapore, and Indonesia; translated business objectives into AI-driven product and experience strategies; built the company’s first Design System; led end-to-end development of a B2B Retail Insight Dashboard and a B2C Data Annotation App; aligned product strategy with business goals to deliver measurable value for users and enterprise clients.