I’m Safwan Hashmi, a product and digital-commerce professional with seven years of hands-on experience spanning e-commerce operations, product research, commercial strategy, and brand/manufacturer coordination. I translate customer and market signals into product decisions, go-to-market plans, and disciplined financial evaluation—so initiatives are built to win and remain profitable. Most recently, I support product direction for a multi-category e-commerce marketplace and I founded TrustCert Protocol, an early-stage cryptographic content verification platform focused on verifiable scholarly integrity. Along the way, I’ve led product hunting and financial modeling for e-commerce portfolios, mentor-supported new researchers, and worked across Shopify, eBay, Walmart, TikTok Shop UK, Facebook Marketplace, and related marketplace ecosystems—bringing both analytical rigor and execution focus to every project.…

Safwan Hashmi

I’m Safwan Hashmi, a product and digital-commerce professional with seven years of hands-on experience spanning e-commerce operations, product research, commercial strategy, and brand/manufacturer coordination. I translate customer and market signals into product decisions, go-to-market plans, and disciplined financial evaluation—so initiatives are built to win and remain profitable. Most recently, I support product direction for a multi-category e-commerce marketplace and I founded TrustCert Protocol, an early-stage cryptographic content verification platform focused on verifiable scholarly integrity. Along the way, I’ve led product hunting and financial modeling for e-commerce portfolios, mentor-supported new researchers, and worked across Shopify, eBay, Walmart, TikTok Shop UK, Facebook Marketplace, and related marketplace ecosystems—bringing both analytical rigor and execution focus to every project.…

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Work Experience

Founder at TrustCert Protocol
July 1, 2026 - Present
Founded an early-stage cryptographic content verification platform focused on verifiable scholastic integrity and cryptographic content checks. Build and advance the platform from an initial public concept, including execution around product direction and early-stage development.
Senior Product Manager at LUMU
July 1, 2026 - Present
Contribute product-management direction for a multi-category e-commerce marketplace by aligning marketplace needs with product priorities. Represent product work in key cross-functional meetings and discussions. Support product strategy and competitive analysis, with strong spreadsheet and presentation-driven execution for decision-making.
Independent Trader
January 1, 2024 - Present
Self-employed trader in cryptocurrency, Forex, and US equities. Uses technical analysis and market context with risk-management principles to evaluate risk–reward setups, manage portfolios, and incorporate market psychology and economic indicators into decision-making.
Commerce Specialist (Product Hunting & Financial Evaluation) at Leading E-commerce Companies
September 1, 2021 - February 29, 2024
Researched and screened 50+ candidate products using market trends, competition, pricing, demand, and profitability criteria. Built and evaluated product economics (margins, ROI, advertising-cost projections, and scalability). Mentored 15+ beginners in product research and financial analysis, and coordinated with brands/manufacturers for approvals and partnership discussions. Supported store expansion efforts across Facebook Marketplace, UK TikTok Shop, Shopify, eBay, and Walmart, contributing to a reported 3× revenue growth across managed portfolios.

Education

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Qualifications

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Industry Experience

Retail, Software & Internet, Financial Services