I’m Safwan Omer, a results-driven marketing professional with 10+ years of experience developing and executing integrated marketing campaigns across digital, media, and PR. I focus on driving brand awareness and customer acquisition through clear positioning, audience insights, and performance-based optimization to maximize ROI. I’ve led end-to-end marketing activities including market research, competitor analysis, campaign planning, media buying, and reporting to stakeholders. I also bring strong content and communications skills—building engaging email/SMS and multi-platform digital content, strengthening media and partner relationships, and continuously improving strategies based on analytics and industry best practices.…

Safwan Omer

I’m Safwan Omer, a results-driven marketing professional with 10+ years of experience developing and executing integrated marketing campaigns across digital, media, and PR. I focus on driving brand awareness and customer acquisition through clear positioning, audience insights, and performance-based optimization to maximize ROI. I’ve led end-to-end marketing activities including market research, competitor analysis, campaign planning, media buying, and reporting to stakeholders. I also bring strong content and communications skills—building engaging email/SMS and multi-platform digital content, strengthening media and partner relationships, and continuously improving strategies based on analytics and industry best practices.…

Available to hire

I’m Safwan Omer, a results-driven marketing professional with 10+ years of experience developing and executing integrated marketing campaigns across digital, media, and PR. I focus on driving brand awareness and customer acquisition through clear positioning, audience insights, and performance-based optimization to maximize ROI.

I’ve led end-to-end marketing activities including market research, competitor analysis, campaign planning, media buying, and reporting to stakeholders. I also bring strong content and communications skills—building engaging email/SMS and multi-platform digital content, strengthening media and partner relationships, and continuously improving strategies based on analytics and industry best practices.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing Manager at Dar Al Ber Society
November 1, 2023 - Present
Develop and execute marketing strategy for campaigns, projects, and initiatives; lead large-scale, impact-driven campaigns to strengthen community engagement and donor contributions; manage brand communications across social media, digital content, and media relations; plan and execute digital marketing campaigns (Email Marketing, SMS Marketing, and Paid Media) to drive awareness and conversions; collaborate with internal teams and external partners to produce high-impact assets; drive partnerships with corporate and government entities to support strategic initiatives; analyze market trends and campaign performance to optimize messaging and channel mix; lead storytelling and brand narrative to deepen connections with donors, partners, and beneficiaries.
Marketing Manager at Forrey & Galland
September 1, 2020 - August 1, 2023
Owned end-to-end marketing strategy for a luxury confectionery brand, strengthening brand positioning and driving customer acquisition. Built and executed integrated marketing plans across digital and offline channels to improve brand visibility, engagement, and store traffic. Conducted market research and competitor analysis to inform product positioning and promotions. Managed customer acquisition and loyalty initiatives to support revenue growth and retention. Monitored performance metrics, refined strategy, and ROI. Managed marketing budget and partnerships with media, event organizers, and vendors.
Sales Account Specialist at Elite Road Supplies Co. (ECO)
April 1, 2017 - March 1, 2020
Led full sales cycle for road supply and construction solutions, contributing to revenue growth. Developed pitches and commercial proposals aligned with client needs and technical requirements. Conducted client meetings and negotiations; onboarded and managed a diverse portfolio of accounts across the UAE. Owned end-to-end client onboarding to ensure strong customer experience from day one. Managed key accounts, maintaining service excellence while identifying upsell and cross-sell opportunities. Acted as liaison between clients and internal teams to align solutions with business objectives and ensure satisfaction.
Sales & Marketing Associate at Swagelok UAE
May 1, 2014 - April 1, 2017
Supported business growth across the UAE and Saudi Arabia through inside sales, lead generation, and account support. Built a strong B2B pipeline through targeted cold calling and outreach across construction and infrastructure sectors. Created persuasive pitch decks and tailored commercial proposals, securing long-term client contracts. Led client meetings and closed deals contributing directly to revenue growth and portfolio expansion. Managed onboarding and supported account management to drive retention and repeat business. Selected to lead the company’s expansion into Saudi Arabia: set up branch operations, recruited and trained local staff, and launched regional sales operations.
Junior Highway Design Engineer at Parsons
September 1, 2012 - April 1, 2014
Supported highway infrastructure design projects, collaborating with senior engineers and multidisciplinary teams to meet standards and specifications. Assisted with geometric design of roadways, intersections, and interchanges using industry-standard design tools. Prepared technical drawings, cross-sections, and alignment plans; supported tender documents and technical submissions. Conducted site visits and surveys to gather data and support accurate planning. Contributed to feasibility studies, cost estimates, and environmental considerations for highway projects.
RMA Coordinator at Emitac Mobile Solutions (Etisalat/e& account)
January 1, 2012 - July 1, 2012
Managed end-to-end RMA workflow for telecom devices and equipment (returns/exchanges), ensuring adherence to SLAs and policies. Coordinated with service centers, logistics, and vendors to track and resolve returned items promptly. Maintained accurate records of returned items, serial numbers, and warranty status using internal tracking systems. Supported inventory reconciliation and reporting on return trends and root causes to improve processes.
Junior Traffic Engineer (Internship) at Arup
June 1, 2009 - August 1, 2009
Supported traffic engineering and transport planning teams through data collection, analysis, and reporting for mobility studies. Assisted with traffic flow analysis and contributed to reports and presentations for internal and client reviews. Participated in site visits and field observations to assess real-world traffic conditions.

Education

Bachelor’s Degree in Civil Engineering at American University of Sharjah (AUS)
January 11, 2030 - April 9, 2026
Digital Marketing Bootcamp at Astrolabs Dubai
January 11, 2030 - September 21, 2026

Qualifications

Digital Marketing Certification – Astrolabs
January 11, 2030 - April 9, 2026
Google Ads Certified
January 11, 2030 - April 9, 2026
Digital Marketing Bootcamp
January 11, 2030 - September 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing, Government, Non-Profit Organization, Software & Internet, Wholesale & Distribution

Skills

Experience Level