I’m Sahar Alali, a media production and project coordination specialist with experience supporting large-scale national events and fast-moving agency workflows.

About

I’m Sahar Alali, a media production and project coordination specialist with experience supporting large-scale national events and fast-moving agency workflows. I coordinate cross-functional teams, manage media deliverables end-to-end, and ensure outputs meet brand and quality standards—often under tight deadlines.

I bring a strong operational mindset to creative work: improving coordination processes, optimizing project timelines, handling executive reporting, and managing stakeholder communication. From media coverage and editing for major events to executive-ready photo/video assets and document/process management, I focus on delivering consistent results that support organizational objectives.

  • 12 years' experience
  • Joined July 2026

Languages

  • EnglishAdvanced
  • ArabicFluent

Industry experience

  • Media & Entertainment
  • Government
  • Professional Services
  • Non-Profit Organization
  • Education

Work experience· 7 roles

Media Producer / Project Coordinator · PureMinds (Assigned to the National Competitiveness Center - NCC)Jan 2023 – Feb 2026 · 3 yrs 2 mos

Coordinated media projects from planning through final delivery, aligning execution with organizational objectives. Improved media campaign execution efficiency by 25% by enhancing coordination processes and cross-functional collaboration. Managed communication between creative teams and stakeholders to ensure smooth execution, and oversaw media coverage operations for major national events including Biban and Great Futures. Owned media deliverables to ensure all published and displayed content matched organizational standards and branding requirements. Produced executive reports and performance indicators, and managed high-priority photo and video editing tasks with tight deadlines to deliver executive-ready assets. Built advanced Adobe Photoshop capability to deliver accurate, high-quality edits in high-pressure environments.

Media Producer / Project Coordinator (Assigned to NCC) · PureMindsJan 2023 – Feb 2026 · 3 yrs 2 mos

Contributed to increasing media campaign execution efficiency by 25% through improved coordination processes and cross-functional collaboration. Managed media projects from planning through final delivery, coordinating creative teams and stakeholders to ensure seamless execution aligned with organizational objectives. Led on-site media coverage operations for major national events including Biban and Great Futures, overseeing execution and media deliverables. Managed all photo/video editing and media deliverables to meet branding and publication standards under extremely tight deadlines. Prepared executive reports and performance indicators to support strategic decision-making. Developed advanced Adobe Photoshop skills to deliver high-quality edits with speed and accuracy in high-pressure environments.

Media Producer · N24 AgencyJan 2022 – Jan 2023 · 1 yr 1 mo

Optimized media production workflows to reduce project delivery time by 20%. Managed day-to-day operations of media production projects from initiation to completion, including developing timelines, monitoring progress, and ensuring on-time delivery. Coordinated teams and operational resources to maximize efficiency and maintain quality standards. Contributed to establishing the agency’s Photography Department and its operational workflow. Managed model selection and coordination for commercial campaigns and media productions.

Executive Account Manager · Al Fazaa CompanyJan 2020 – Jan 2021 · 1 yr 1 mo
Graphic Designer · Almajal G4S CompanyJan 2019 – Jan 2020 · 1 yr 1 mo
Events Coordinator · Luxuryksa & Sela Studio (Seasonal Contracts)Jan 2017 – Jan 2021 · 4 yrs 1 mo
Contracts Administrator · Yapı MerkeziJan 2012 – Jan 2016 · 4 yrs 1 mo

Education

Higher Diploma in Accounting · Taibah University2030 – 2012
Higher Diploma in Accounting · Taibah University2012

Certifications and awards· 6

Digital Marketing Diploma2030 – 2026
Training of Trainers (TOT) Program2030 – 2026
Training Program (Mawhiba Foundation)2030 – 2026
Digital Marketing Diploma2030 – 2026

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