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I am a senior Marketing Communications leader with over 15 years of experience crafting integrated, data-driven MarCom strategies for global B2B and technology-driven organizations. I excel at leading omnichannel campaigns across digital, content, PR, email, and events to raise awareness, generate demand, and boost customer engagement. I thrive in matrixed environments, partnering with global and regional teams to own end-to-end content development, ensure brand consistency, and drive measurable ROI. Throughout my career I’ve built strong partnerships with sales, PR, and channel partners, delivered high-impact events and campaigns, and turned insights into actions that grow pipeline and revenue.…I am a senior Marketing Communications leader with over 15 years of experience crafting integrated, data-driven MarCom strategies for global B2B and technology-driven organizations. I excel at leading omnichannel campaigns across digital, content, PR, email, and events to raise awareness, generate demand, and boost customer engagement. I thrive in matrixed environments, partnering with global and regional teams to own end-to-end content development, ensure brand consistency, and drive measurable ROI. Throughout my career I’ve built strong partnerships with sales, PR, and channel partners, delivered high-impact events and campaigns, and turned insights into actions that grow pipeline and revenue.

Saher Durrani

Marketing Strategist, Product Marketer, Growth Marketer, +2

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I am a senior Marketing Communications leader with over 15 years of experience crafting integrated, data-driven MarCom strategies for global B2B and technology-driven organizations. I excel at leading omnichannel campaigns across digital, content, PR, email, and events to raise awareness, generate demand, and boost customer engagement. I thrive in matrixed environments, partnering with global and regional teams to own end-to-end content development, ensure brand consistency, and drive measurable ROI. Throughout my career I’ve built strong partnerships with sales, PR, and channel partners, delivered high-impact events and campaigns, and turned insights into actions that grow pipeline and revenue.…I am a senior Marketing Communications leader with over 15 years of experience crafting integrated, data-driven MarCom strategies for global B2B and technology-driven organizations. I excel at leading omnichannel campaigns across digital, content, PR, email, and events to raise awareness, generate demand, and boost customer engagement. I thrive in matrixed environments, partnering with global and regional teams to own end-to-end content development, ensure brand consistency, and drive measurable ROI. Throughout my career I’ve built strong partnerships with sales, PR, and channel partners, delivered high-impact events and campaigns, and turned insights into actions that grow pipeline and revenue.

Available to hire

I am a senior Marketing Communications leader with over 15 years of experience crafting integrated, data-driven MarCom strategies for global B2B and technology-driven organizations. I excel at leading omnichannel campaigns across digital, content, PR, email, and events to raise awareness, generate demand, and boost customer engagement. I thrive in matrixed environments, partnering with global and regional teams to own end-to-end content development, ensure brand consistency, and drive measurable ROI.

Throughout my career I’ve built strong partnerships with sales, PR, and channel partners, delivered high-impact events and campaigns, and turned insights into actions that grow pipeline and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Specialist Strategic Marketing & Events at Infineon Technologies Canada

October 1, 2023 - Present

Scope: Devise global branding and marketing content strategy for the GaN Business Division; manage marketing campaigns, social media campaigns, PR content, website, trade shows, investor events across the U.S. and Asia; coordinate with PR agencies and MarCom teams in Europe and Asia for consistent messaging; create a strategic marketing roadmap aligned with product roadmaps and leadership priorities to drive revenue and ROI. Lead omnichannel campaigns (digital, email, social, web, events) to generate awareness and qualified leads; planned and executed 30+ trade shows, secured 60+ speaking opportunities, and 10 sponsorships; optimized lead tracking with a workflow to improve pipeline.

Senior Marketing & Events Specialist at GaN Systems

November 1, 2021 - October 1, 2023

Scope: Formulated event plans, product roadmap, and marketing KPIs to expand market share; planned and executed multiple virtual, in-person, and hybrid events across the U.S., Canada, Germany, India, and China; created and managed marketing content for social media, video, print, and blogs; analyzed SEO data, Google Analytics, and programmatic ads to optimize ROI; managed event budgets and reporting; partnered with sales to improve lead quality, engagement, and pipeline visibility; drove webinars and major industry events (CES, APEC, PCIM, Asia Charging Expo); implemented HubSpot campaigns and automation to scale outreach.

CEO / Senior Operations Manager at Saher's Couture

October 1, 2013 - October 1, 2019

Scope: Led a high-performing team of 4 to execute cross-marketing campaigns and digital events for brand awareness; built an online presence via SEO and Facebook ads; developed a sales pipeline and grew a client base of 10K across US, India, UAE; achieved 22% YoY sales growth for five years; partnered with top clothing brands for on-time and within-budget material supply; established digital channels for placing orders and tracking, enhancing customer purchasing experience.

Marketing & Events Manager at Inbox Business Technologies, Pakistan

April 1, 2010 - Present

Scope: Directed nationwide and international marketing efforts; proposed and executed joint marketing events with Microsoft, IBM, Oracle, and Cisco; oversaw events venue, participant management, email registrations, content design, and vendor relations; contributed to sales growth and media engagement; organized high-profile events such as Inbox Golf Tournament for top B2B customers with a $2M budget; managed a substantial annual budget for events; led major industry events to enhance market presence.

Integrated Marketing & Communications Analyst at IBM, Pakistan

August 1, 2007 - March 31, 2010

Scope: Established communications department; managed external and internal communications in a regulated, global enterprise; led PR, media relations, CSR communications, and executive messaging; launched IBM Kid Smart program and other initiatives, generating market buzz with high media coverage; designed channel partner drumbeat programs to build trust-based relationships and ensured brand consistency with global standards.