sahra roshan

Led redesign efforts through comprehensive UX research, including user interviews, usability testing, and SWOT/contextual analysis to identify key issues and user needs. Produced iterative wireframes and interactive prototypes, refined the UI kit for consistency and scalability, and conducted regular stakeholder/developer meetings to accelerate the redesign. Achieved increased user engagement through targeted UX enhancements and design optimizations.

Refined and enhanced the UI Kit to ensure consistency and scalability across the platform, aligning with brand identity. Transformed UX flows through multiple iterations of wireframes and interactive prototypes. Conducted UX research and collaborated with stakeholders and developers to accelerate the redesign and ensure design-implementation alignment.

enhanced the UI Kit to guarantee brand-aligned consistency and scalability across the platform. I transformed UX flows using comprehensive user research (including testing and SWOT analysis) to deliver strategic design solutions. I ensured project success by collaborating closely with both stakeholders and development teams to accelerate implementation.