CRO Specialist / E-commerce Optimization Consultant at Client Work

Worked on multiple e-commerce client engagements involving homepage and PDP redesigns with conversion-focused layouts and trust-building elements. Ran A/B tests across page elements and VWO experiments to improve CVR. One project involved redeveloping the home page and PDPs, then optimizing using PageFly-generated variations. Another project involved updating checkout-related flow and improving on-page UX to reduce friction and raise conversions.

Lead e-commerce growth work for DTC brands with a focus on boosting revenue from existing traffic. Conducted full CRO audits across key store pages including home page, collection pages, PDPs, and checkout. Rebuilt and redesigned Shopify pages with conversion-focused layouts and updated design systems, improving trust elements and reducing friction at decision points. Implemented bundle-first offer strategies (bundles, upsells, subscriptions) mapped to different paid ad angles to match user intent. Set up analytics and session recording to identify drop-off patterns, informing CRO testing priorities. Experimented with multiple landing page variations and A/B tests across components (layout, design system, and offer structure). Achieved measurable CVR improvements (e.g., from 2% to 3.7% within 3 months and from 1.7% to 5% within 3 months) through iterative testing and optimization.

Web Design & UX Refresh at DRYNK

Redesigned Drynk’s landing pages and UX to align with goals of maximum conversions and higher average order value; delivered a seamless, conversion-focused web experience.

CRO, Design & Development Specialist at DRYNK

Redesigned landing pages and UX to align with goals of maximum conversions and higher average order value; led pages design for conversion, conducted analysis and A/B testing planning; designed and developed the store; managed digital marketing and website optimization for client businesses.

Digital Marketing & Website Optimization at Balochistan Group of Colleges

Designed and published content on social platforms and websites; managed media buying campaigns across Google and Meta; conducted analytics; optimized digital marketing and website performance for multiple portals.

Digital Marketing & Website Optimization Specialist at BG C Group of Colleges

Handled digital marketing and website optimization; designed and published content on social platforms and web portals; managed media buying campaigns across Google and Meta platforms.

CRO, Design & Development Specialist at Eye House Australia

Worked on CRO and development of ecommerce store; redesigned landing pages for multiple ad angles; improved UI/UX and mobile experience; implemented analytics and optimization strategies.