Hi, I’m Saidh Umar, a Social Media Executive with 3+ years of hands-on experience managing brand accounts, crafting engaging short-form video content, and growing online communities across TikTok, Instagram, and Facebook. I excel in developing content strategies, visuals, and captions aligned with client goals, and I am skilled at tracking performance to improve reach and engagement. I’m seeking a social-media-centered role in the UAE where I can drive results through creative storytelling and data-driven decisions. Outside of work, I’ve built Banknote Mate into a 35K+ follower TikTok community focused on educational content about banknotes and coins. I enjoy staying on top of trends, collaborating with teams, and continually learning new tools to elevate brand presence online.

SAIDH UMAR

Hi, I’m Saidh Umar, a Social Media Executive with 3+ years of hands-on experience managing brand accounts, crafting engaging short-form video content, and growing online communities across TikTok, Instagram, and Facebook. I excel in developing content strategies, visuals, and captions aligned with client goals, and I am skilled at tracking performance to improve reach and engagement. I’m seeking a social-media-centered role in the UAE where I can drive results through creative storytelling and data-driven decisions. Outside of work, I’ve built Banknote Mate into a 35K+ follower TikTok community focused on educational content about banknotes and coins. I enjoy staying on top of trends, collaborating with teams, and continually learning new tools to elevate brand presence online.

Available to hire

Hi, I’m Saidh Umar, a Social Media Executive with 3+ years of hands-on experience managing brand accounts, crafting engaging short-form video content, and growing online communities across TikTok, Instagram, and Facebook. I excel in developing content strategies, visuals, and captions aligned with client goals, and I am skilled at tracking performance to improve reach and engagement. I’m seeking a social-media-centered role in the UAE where I can drive results through creative storytelling and data-driven decisions.

Outside of work, I’ve built Banknote Mate into a 35K+ follower TikTok community focused on educational content about banknotes and coins. I enjoy staying on top of trends, collaborating with teams, and continually learning new tools to elevate brand presence online.

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Language

English
Fluent
Sinhala, Sinhalese
Fluent
Tamil
Fluent
Malayalam
Intermediate
Hindi
Intermediate

Work Experience

Social Media Executive at Capital Link International
March 1, 2025 - September 1, 2025
Managed social media campaigns for multiple client businesses; Created content strategies, visuals, and captions aligned with client goals; Scheduled posts and monitored audience engagement; Assisted in analyzing content performance and improving reach
Social Media & Digital Marketing Executive at Fancy House
January 1, 2022 - June 1, 2025
Managed TikTok, Instagram, and Facebook accounts; Used TikTok content to attract new customers and increase in-store visits; Created promotional visuals and short videos; Converted online engagement into real customer traffic
Social Media Handler at Luxury Mart Pvt Ltd
July 1, 2022 - December 1, 2023
Managed daily posting and content creation; Maintained consistent brand voice; Achieved approximately 20% increase in audience interaction
Content Creator / Social Media Influencer at Banknote Mate (Freelance & Personal Brand)
January 1, 2011 - December 1, 2015
Built and managed a TikTok community of 35K+ followers; Created educational and engaging content on banknotes and coins

Education

BSc (Hons) in Computer Science & Software Engineering – First Class Honours at University of Bedfordshire
January 1, 2020 - January 1, 2024
BSc (Hons) in Computer Science & Software Engineering – First Class Honours at University of Bedfordshire
January 11, 2030 - January 1, 2024
Professional Certificate in Marketing (PCM) at Sri Lanka Institute of Marketing (SLIM)
January 1, 2024 - December 25, 2025
Google Foundations in User Experience (UX) Design at Google / Coursera
January 1, 2024 - December 25, 2025
Certificate in Graphic Design & Video Editing at Doky Academy, Sri Lanka
January 1, 2021 - December 25, 2025

Qualifications

Google Foundations in User Experience (UX) Design
January 1, 2024 - December 25, 2025
Professional Certificate in Marketing (PCM)
January 1, 2024 - December 25, 2025
Certificate in Graphic Design & Video Editing
January 1, 2021 - December 25, 2025
BSc (Hons) in Computer Science & Software Engineering – First Class Honours
January 11, 2030 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education