Saioa
As a multifaceted creative specializing in Illustration and Graphic Design, with three years of freelancing experience, I have honed my skills in delivering innovative solutions tailored to clients’ needs.
My journey has been guided by a deep passion for developing visual narratives rooted in well-researched references and an analytical vision. Throughout my career, I have collaborated with multiple European-based clients to create compelling designs that resonate with audiences.
My expertise encompasses a blend of creativity, technical proficiency, and project management. From concept development to final execution, I am committed to delivering exceptional results on time and within budget.
Driven by a genuine love for my work and a desire to make a meaningful impact, I am constantly evolving to stay abreast of emerging trends and technologies in the creative industry.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
New York I 2024
The UN Global Compact is an initiative that encourages businesses to adopt sustainable and responsible practices aligned with UN principles. It promotes corporate contributions to human rights, labor, the environment, and anti-corruption.
Design
• I created the cover of an e-book brochure for the 2024 Africa Impact, positioning myself as a graphic designer for future regular projects.
• Design of banners and corporative elements for the communication and marketing departments following the brand guidelines of the UN Global Compact
Berlin I 2024
The German Pharmaceutical Cannabinoid Business Council (BPC) advocates for Germany’s cannabinoid industry, supporting optimal medicinal cannabis supply and cultivation. It collaborates with policymakers to ensure patient access to quality-as- sured cannabis and improved standards across the industry.
Design
• I designed a brochure for the Legal innovations in 2024 following the brand identity needs of the company and its previous brochures
Barcelona I 03/2024
The Cannabis Genomics Conference (CGC) serves as a forum for the exploration of the dynamic field of Cannabis genomics. By bringing together global research leaders and industry professionals, the CGC aims to provide insights into the current state of Cannabis genomics, anticipate future challenges, and develop responsible strategies to unlock the plant’s full genetic potential. The client for this project was the Botanical Institute of Barcelona.
Design
• The website and the visual identity were delivered in under 2.5 weeks, ensuring a timely launch to increase the visibility and success of the event.
• Streamlined event management through the implementation of a ticketing system, resulting in increased online ticket sales and more efficient on-site management.
• Successfully sold 100% of the tickets in one week, sparking significant interest from the scientific community and industry professionals.
Madrid I 05/2023
BizkaiaTech Magazine challenges conventional thinking by constantly questioning and reshaping perspectives, fostering disruptive innovation and creativity. Guided by experts aiming to promote a scientific and technological culture, it seeks to foster innovation and entrepreneurship with social and environmental consciousness.
Editorial illustration
• Produced an illustration for the article ‘Governments, cyber-attacks and cyber-security, one of 007?’ featured in the 6th edition of the BizkaiaTech Magazine.
• Co-creation between illustration and copy, to blend insightful content with artistic expression and visual clarity, attracting both technology enthusiasts and creative minds.
Cologne I 11/2023 - Present
Cannaflos is a premier European medical cannabis company specializing in genetic research and drug development for cannabis-based medicines. With expertise spanning cultivation, production, clinical research, and regulatory compliance, they serve the entire medical cannabis value chain.
Design
• Redesigned corporative elements, resulting in an increase in brand recognition and a more professional image for the company.
• Developed infographics for scientific magazines and fairs, amplifying visual content structure to better convey scientific achievements and entice new investments and collaborations.
Madrid I 2023
INTUIT is a high-impact method designed to enhance intuition and awareness, guiding individuals toward empowered decision-making and personal growth. Empowered over 85 mothers in their 30s and 40s to find their inner voice and make confident decisions.
Brand design
• Created the visual identity and concept development and applications for the website as a hoster for the online course and the social media content as a call out for the new customers.
09/2020 - Present
Art Director and Illustrator within the music and editorial sectors, conceptualizing and executing striking designs and visual identities that resonate with target audiences.
I have designed across a wide range of media types including posters, album covers, editorial spreads and social media content.
Art Direction and Illustration
•Djoid: Illustration representing Berlin’s music clubbing scene for the Music Curation Platform’s merchandise at ADE 2024 in Amsterdam.
• Sed: Conceptualized and executed the design for Arisa Vedra’s ‘Sed’ project, resulting in a nomination for the 2024 MIN Independent Music Awards for the best design.
• Lumbre: Art direction of the album cover design and illustrations mirroring the essence of each song, increasing the new album streams and a deeper connection between the audience and the artist’s cultural Spanish roots.
• Diana: Led art direction and created illustrations to enhance the visual identity of the Canarian music group Diana, capturing the vibrant rhythm and colorful essence of the island and the central theme.
• En nuestras manos: Art direction of the poetry project communicating the emotions through illustrations, elevating the overall artistic experience.
• A destiempo: Designed a captivating book cover for the author Alicia Campos that conveyed the essence of her poetry book, ultimately enhancing the book’s appeal and aligning with the author’s vision.
• Me duelo a un Vuelo: Conceptualized and executed Alvaro Piedelobo’s six-book poetry collection Me duelo a un Vuelo with personalized identity and art direction, leading to a 20% increase in social media engagement and enhanced audience connection.
• Urkanta: Executed poster designs for the yearly program of the music choir, contributing to the engagement on social media, and capturing the playful essence of the group.
• Alexitimia and Sigh: Transformed instrumental music into compelling storytelling through album cover illustrations for Dany Ruz
• Bal do Mero: Designed a unique illustration as an icon for Bal do Mero, capturing the essence of the group’s folk style and the grouper fish, enhancing their brand identity and recognition.
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