Available to hire
Hi, I’m Saisuraj Rajesh, a results-driven PPC & Digital Marketing Specialist with 9+ years of global experience managing Google Ads, Meta, and multi-platform paid campaigns. I optimize sales funnels, lower CPC, boost ROI, and scale lead generation through data-backed strategies.\n\nI excel at A/B testing, audience segmentation, and conversion rate optimization (CRO) to maximize ad performance, with strong skills in budget management, analytics, and reporting. I align paid media strategies with business growth objectives to drive measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Part-Time Sales Associate at Tip-Top Tailors
March 1, 2024 - PresentDelivered personalized wardrobe solutions, achieving Average Order Value (AOV) of $1,000+ daily through upselling and customer engagement. Leveraged customer feedback to enhance service delivery and improve client retention. Increased cross-selling opportunities by 15% through strategic recommendations tailored to client preferences. Ensured seamless operations, including stock intake, transfers, and accurate Shopify POS management. Maintained premium store presentation to enhance customer shopping experience.
Digital Marketing Consultant at QMS Academy
November 1, 2023 - September 12, 2025Planned, launched, and optimized Google Search and Facebook Ads campaigns, increasing lead conversions by 25%. Reduced CPC and CPA while maintaining lead quality through bid optimization and ad copy refinement. Executed A/B testing on landing pages and ad creatives, improving CTR by 3% and boosting funnel performance. Built and segmented audience lists to enhance targeting accuracy and drive higher ROI. Partnered with creative teams to deliver compelling ad copy and visuals tailored to customer journeys.
Digital Marketing Manager at Qtech Software Pvt Ltd
April 1, 2022 - September 12, 2025Managed multi-platform PPC campaigns (Google Ads, Facebook, LinkedIn), delivering results within budget and timelines. Improved ROAS by 12% through advanced bidding strategies and campaign restructuring. Increased qualified leads by 20% by optimizing targeting parameters and audience segmentation. Designed conversion-focused email nurturing campaigns to support sales pipeline growth. Analyzed performance metrics and presented findings to sales leadership, aligning PPC efforts with business goals.
Digital Marketing Manager at STAAH
August 1, 2021 - September 12, 2025Directed end-to-end digital campaigns across search, social, and display advertising. Conducted competitor benchmarking and keyword research to strengthen SEO & PPC strategies. Boosted brand engagement by creating targeted content for LinkedIn, YouTube, and Instagram. Produced KPI-driven reports using SEMrush, Ahrefs, and GA4 to track ROI and optimize spend. Increased engagement across LinkedIn, YouTube, and Instagram by implementing targeted ad campaigns. Partnered with cross-functional teams to ensure campaign alignment with brand objectives and timelines.
Digital Marketing Executive at Career Raiser
November 1, 2020 - September 12, 2025Executed multi-channel paid campaigns (Google Ads, Facebook, LinkedIn), achieving consistent 3%+ conversion rates. Managed social media campaigns across Facebook, Twitter, and LinkedIn, growing engagement significantly. Optimized ad creatives and targeting to lower CPC while scaling lead acquisition. Conducted ongoing performance analysis with GA4, Search Console, and SEMrush to refine campaign strategy. Mentored junior staff on PPC campaign execution, A/B testing, and reporting best practices.
Education
Post-Diploma Certificate in Data Analytics & Management Leadership at Southern Alberta Institute of Technology (SAIT)
January 8, 2024 - August 31, 2025Master of Business Administration in Marketing at James Cook University, Singapore
February 1, 2011 - March 31, 2013Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Other, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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