Available to hire
I’m Saja Emad, a creative and people-focused professional who has led internal communication, design, and sustainability initiatives across dynamic, multicultural teams.\n\nI love turning complex ideas into clear, engaging stories that connect people to purpose — whether through campaigns, content, or culture-building. What drives me most is creating meaningful experiences, inspiring change, and helping teams grow with confidence and creativity.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Sustainability Leader
January 1, 2024 - PresentBuild the local sustainability strategy and drive efficient waste management across the store. Lead social initiatives in collaboration with local NGOs. Conduct workshops for customers and school students to create awareness about circularity.
Markethall Sales Manager
January 1, 2024 - August 4, 2025Led the commercial offer in the store to achieve financial goals and KPIs, considering market trends and competitor analysis. Managed the commercial activity team to strengthen the store's affordability impression. Practiced diverse leadership styles, empowered coworkers to innovate, and fostered an inclusive environment with equal gender representation and growth opportunities.
Graphic Design Leader
January 1, 2021 - August 4, 2025Implemented store activities based on the commercial and local calendar. Maintained consistent bilingual communication strategy with IKEA's tone of voice. Collaborated across departments and with external suppliers to develop impactful communication packages for efficient store implementation, including IKEA Family, E-commerce, and Services. Also managed communication planning for stores and shops across the organization.
Graphic Design Co-worker
January 1, 2017 - August 4, 2025Prepared commercial build-ups for the store opening by implementing store communication in collaboration with IKEA freelancers. Gained experience in performing and delivering while learning and developing.
Graphic Design Co-worker at IKEA
January 1, 2017 - September 16, 2025Supported commercial build-ups for openings (phases 1 & 2) by coordinating with IKEA freelancers; contributed to store communication, learning on the job while delivering results; collaborated with internal teams to ensure alignment with brand guidelines in a bilingual store.
Graphic Design Leader at IKEA
January 1, 2021 - September 16, 2025Implemented store activities based on the commercial & local calendar; sustained a consistent communication strategy while maintaining IKEA tone of voice in a bilingual store; collaborated with all departments across the store & external suppliers; developed impactful communication packages to drive efficient store implementation across the organisation (e.g. IKEA Family, E-commerce, Services); communication planning for stores & shops across the organisation.
Markethall Sales Manager at IKEA
January 1, 2024 - September 16, 2025Drive the store's commercial offer to achieve financial goals & other store KPI’s while taking into account market’s STEEP, Pulse CX, Home visits & competitors monitoring; leading store’s commercial activity team to strengthen the affordability impression in the store; employ diverse leadership styles based on individual abilities, capabilities, communication styles & backgrounds; empower co-workers to test & grow their ideas; creating an inclusive environment with equal gender representation & growth opportunities.
Sustainability Leader at IKEA
January 1, 2024 - PresentBuild the local sustainability strategy; drive the agenda towards efficient waste management across the store; lead the agenda & collaborate with Local NGOs to implement social initiatives; conduct workshops for customers & school students to create awareness towards circularity.
Graphic Design Co-worker
January 1, 2017 - September 16, 2025Preparing commercial build-up 1 & 2 for opening: implementing store communication with IKEA freelancers. Learning how to perform & deliver while learning & developing.
Graphic Design Leader at IKEA
January 1, 2021 - September 16, 2025Implementing store activities based on the commercial & local calendar. Sustain a consistent communication strategy while maintaining IKEA tone of voice in a bilingual store. Collaborate & co-create with all departments across the store & external suppliers. Developing impactful communication packages to drive efficient store implementation across the organisation (e.g. IKEA Family, E-commerce, Services). Communication planning for stores & shops across the organisation.
Markethall Sales Manager at Markethall
January 1, 2024 - September 16, 2025Drive the commercial offer in the store to achieve financial goals & other store KPI’s while taking in account market’s STEEP, Pulse CX, Home visits & competitors monitoring. Leading store’s commercial activity team to strengthen the affordability impression in the store. Employ diverse leadership styles based on individual abilities, capabilities, communication styles & backgrounds. Empower co-workers to test & grow their ideas. Creating an inclusive environment with equal gender representation & growth opportunities.
Sustainability Leader
January 1, 2024 - PresentBuild the local sustainability strategy. Drive the agenda towards efficient waste management across the store. Lead the agenda & collaborate with Local NGOs to implement social initiatives. Conduct workshops for customers & school students to create awareness towards circularity.
Graphic Design Co-worker at IKEA
January 1, 2017 - September 16, 2025Preparing commercial build-up 1 & 2 for opening: implementing store communication with IKEA freelancers. Learning how to perform & deliver while learning & developing.
Graphic Design Leader at IKEA
January 1, 2021 - September 16, 2025Implementing store activities based on the commercial & local calendar. Sustain a consistent communication strategy while maintaining IKEA tone of voice in a bilingual store. Collaborate & co-create with all departments across the store & external suppliers. Developing impactful communication packages to drive efficient store implementation across the organisation (e.g. IKEA Family, E-commerce, Services). Communication planning for stores & shops across the organisation.
Markethall Sales Manager at IKEA
January 1, 2024 - September 16, 2025Drive the commercial offer in the store to achieve financial goals & other store KPI’s while taking in account market’s STEEP, Pulse CX, Home visits & competitors monitoring. Leading store’s commercial activity team to strengthen the affordability impression in the store. Employ diverse leadership styles based on individual abilities, capabilities, communication styles & backgrounds. Empower co-workers to test & grow their ideas. Creating an inclusive environment with equal gender representation & growth opportunities.
Sustainability Leader at IKEA
January 1, 2024 - PresentBuild the local sustainability strategy. Drive the agenda towards efficient waste management across the store. Lead the agenda & collaborate with Local NGOs to implement social initiatives. Conduct workshops for customers & school students to create awareness towards circularity.
Graphic Design Co-worker at IKEA
December 31, 2017 - September 16, 2025Preparing commercial build-up 1 & 2 for opening: implementing store communication with IKEA freelancers. Learning how to perform & deliver while learning & developing.
Graphic Design Leader at IKEA
December 31, 2021 - September 16, 2025Implementing store activities based on the commercial & local calendar. Sustain a consistent communication strategy while maintaining IKEA tone of voice in a bilingual store. Collaborate & co-create with all departments across the store & external suppliers. Developing impactful communication packages to drive efficient store implementation across the organisation (e.g. IKEA Family, E-commerce, Services). Communication planning for stores & shops across the organisation.
Markethall Sales Manager at Markethall
December 31, 2024 - September 16, 2025Drive the commercial offer in the store to achieve financial goals & other store KPI’s while taking in account market’s STEEP, Pulse CX, Home visits & competitors monitoring. Leading store’s commercial activity team to strengthen the affordability impression in the store. Employ diverse leadership styles based on individual abilities, capabilities, communication styles & backgrounds. Empower co-workers to test & grow their ideas. Creating an inclusive environment with equal gender representation & growth opportunities.
Sustainability Leader at IKEA
January 1, 2024 - PresentBuild the local sustainability strategy. Drive the agenda towards efficient waste management across the store. Lead the agenda & collaborate with Local NGOs to implement social initiatives. Conduct workshops for customers & school students to create awareness towards circularity.
Graphic Design Co-worker at IKEA
January 1, 2017 - September 16, 2025Preparing commercial build-up 1 & 2 for opening, implementing store communication with IKEA freelancers. Learning how to perform & deliver while learning & developing.
Graphic Design Leader at IKEA
January 1, 2021 - September 16, 2025Implemented store activities based on the commercial & local calendar; sustained a consistent communication strategy while maintaining IKEA tone of voice in a bilingual store; collaborated & co-created with all departments across the store & external suppliers; developed impactful communication packages to drive efficient store implementation across the organisation (e.g., IKEA Family, E-commerce, Services); communication planning for stores & shops across the organisation.
Markethall Sales Manager at I
January 1, 2025 - September 16, 2025Sustainability Leader at IKEA
January 1, 2024 - PresentBuild the local sustainability strategy; drive the agenda towards efficient waste management across the store; lead the agenda & collaborate with Local NGOs to implement social initiatives; conduct workshops for customers & school students to create awareness towards circularity.
Education
Creative Leadership at Sandra Heeps
January 1, 2018 - September 16, 2025NLP Classic Code at ITA
January 1, 2021 - September 16, 2025Creative Leadership at Sandra Heeps
January 1, 2018 - January 1, 2018NLP Classic Code at ITA
January 1, 2021 - January 1, 2021Project Management at Google Trainings
January 11, 2030 - September 16, 2025Creative leadership at Sandra Heeps
January 1, 2018 - September 16, 2025NLP classic code at ITA
January 1, 2021 - September 16, 2025Ongoing Project management at Google Trainings
January 11, 2030 - September 16, 2025Qualifications
Bachelor's degree in Software Engineering
January 1, 2010 - January 1, 2013Including Graphic design basics, Branding & Web design (extra university hours)
Online Tutor Training - IOS
January 1, 2017 - August 4, 2025Creative Leadership - Sandra Heeps
January 1, 2018 - August 4, 2025Industry Experience
Retail, Non-Profit Organization, Education, Consumer Goods, Manufacturing, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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