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I am a Senior PPC Manager with 6+ years of experience across agency portfolios (150+ accounts) and high-budget in-house environments (£2M+ managed spend). I specialise in paid ads with end-to-end tracking and reporting (GA4, GTM, Looker Studio), and I consistently lift performance through structured testing and data-driven optimization. I hold an MSc in Digital Marketing and bring working knowledge across SEO, CRO, and wider channel strategy. I’m a proactive learner who thrives in fast-paced environments and helps businesses scale online.…I am a Senior PPC Manager with 6+ years of experience across agency portfolios (150+ accounts) and high-budget in-house environments (£2M+ managed spend). I specialise in paid ads with end-to-end tracking and reporting (GA4, GTM, Looker Studio), and I consistently lift performance through structured testing and data-driven optimization. I hold an MSc in Digital Marketing and bring working knowledge across SEO, CRO, and wider channel strategy. I’m a proactive learner who thrives in fast-paced environments and helps businesses scale online.

Sajad Yousefipour

PPC Manager, Digital Marketer, Marketing Strategist, +3

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I am a Senior PPC Manager with 6+ years of experience across agency portfolios (150+ accounts) and high-budget in-house environments (£2M+ managed spend). I specialise in paid ads with end-to-end tracking and reporting (GA4, GTM, Looker Studio), and I consistently lift performance through structured testing and data-driven optimization. I hold an MSc in Digital Marketing and bring working knowledge across SEO, CRO, and wider channel strategy. I’m a proactive learner who thrives in fast-paced environments and helps businesses scale online.…I am a Senior PPC Manager with 6+ years of experience across agency portfolios (150+ accounts) and high-budget in-house environments (£2M+ managed spend). I specialise in paid ads with end-to-end tracking and reporting (GA4, GTM, Looker Studio), and I consistently lift performance through structured testing and data-driven optimization. I hold an MSc in Digital Marketing and bring working knowledge across SEO, CRO, and wider channel strategy. I’m a proactive learner who thrives in fast-paced environments and helps businesses scale online.

Available to hire

I am a Senior PPC Manager with 6+ years of experience across agency portfolios (150+ accounts) and high-budget in-house environments (£2M+ managed spend). I specialise in paid ads with end-to-end tracking and reporting (GA4, GTM, Looker Studio), and I consistently lift performance through structured testing and data-driven optimization.

I hold an MSc in Digital Marketing and bring working knowledge across SEO, CRO, and wider channel strategy. I’m a proactive learner who thrives in fast-paced environments and helps businesses scale online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Paid Media Manager at Worktops At Trade

February 1, 2026 - Present

Managed ~£25k/month across Search, Shopping, and Performance Max; improved ROAS by ~25% through campaign restructuring, bid optimization, keyword architecture refinement, and feed optimization. Launched new Shopping and PMax structures aligned with business priorities and product margins; conducted in-depth keyword research to identify growth opportunities and scale reach. Restructured supplemental feed and Merchant Center configuration to maximize eligible inventory. Redesigned GTM/GA4 setup and built segmented reporting by campaign revenue contribution to guide budget allocation. Built comprehensive Looker Studio dashboards covering PPC performance, SEO metrics, GA4 funnel analysis, and full e-commerce reporting to inform optimization decisions.

Senior Google Ads Manager at Invictex Digital

February 1, 2026 - Present

Managed a portfolio of e-commerce and lead-gen accounts with daily budgets > £2,000, achieving an average 20% ROAS improvement. Led weekly optimization cycles with root-cause analysis and account hygiene across Search, Shopping, and PMax. Implemented full e-commerce tracking via GTM and built Looker Studio dashboards for funnel analysis and performance reporting. Devised quarterly full-funnel strategies alongside CRO recommendations, contributing to sustained client performance growth.

Senior Paid Media Manager at Bime Bazar

August 1, 2024 - November 1, 2025

Total annual budget £2M+; delivered £6.43M+ revenue (+47% YoY) with a consistent 4.72x ROAS and 5.5M clicks (+9% YoY). Non-Brand campaigns (£1.41M) generated £3.1M in revenue (2.55x ROAS) and 51M impressions (+60% YoY). Non-Brand Search (£1.14M) produced £3.0M revenue (2.62x ROAS) with 3.5M clicks. Display & retargeting scaled +340% YoY, delivering £88.8k revenue (12.75x ROAS) and 259k clicks. YouTube rebranding drove 9M impressions and 17.7k clicks. Performance Max (£58.4k) supported omni-channel goals, delivering £99.3k revenue (1.70x ROAS) and 15.5M impressions. Produced end-to-end PPC and e-commerce reporting in Looker Studio with automated daily stakeholder updates; ran structured A/B tests to optimize assets and driving opportunities.

Paid Media Manager at HDM Digital Marketing Agency

March 1, 2023 - July 31, 2024

Managed a portfolio of 150+ Google Ads accounts across e-commerce and lead-generation; ~£500,000 total media spend, delivering 9.2M clicks and 170M impressions, and 450K lead-generation conversions across Search, Performance Max, Display, and Video. Designed full-funnel Google Ads strategies, optimizing across the full campaign spectrum. Implemented comprehensive e-commerce tracking (GTM/GA4) for 10 retailers, enabling a 2x average ROAS. Developed Looker Studio dashboards for funnel analysis and performance reporting.

Google Ads Expert at HDM Digital Marketing Agency

July 1, 2020 - March 1, 2023

Expanded campaign expertise to Display, Video, App (UAC), and Performance Max; designed full-funnel strategies for lead generation and direct sales; implemented end-to-end tracking and Looker Studio dashboards to provide actionable optimization insights across MEA and Europe campaigns.

Google Ads Intern at HDM Digital Marketing Agency

January 1, 2020 - July 1, 2020

Learned fundamentals of Google Search Ads: keyword research and intent mapping, campaign structure, daily monitoring, and performance reporting. Gained hands-on experience with GA4, Google Tag Manager, and Looker Studio for client dashboards and automated reporting.