Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Google Ads and Microsoft Ads specialist with 9+ years managing high-performance PPC campaigns for US and Australian clients across e-commerce, local services, healthcare, and competitive lead generation. I’m Google Partner and Microsoft Ads certified, focused on cutting CPA, scaling ROAS, and driving qualified lead volume. I handle the full PPC lifecycle—from keyword research and ad copy testing to conversion tracking (GA4, GTM, CallRail, CallTrackingMetrics), smart bidding, and reporting. I’m experienced working remotely with US-time-zone teams and tools like Monday.com, ClickUp, Slack, and Looker Studio.…I’m a Google Ads and Microsoft Ads specialist with 9+ years managing high-performance PPC campaigns for US and Australian clients across e-commerce, local services, healthcare, and competitive lead generation. I’m Google Partner and Microsoft Ads certified, focused on cutting CPA, scaling ROAS, and driving qualified lead volume. I handle the full PPC lifecycle—from keyword research and ad copy testing to conversion tracking (GA4, GTM, CallRail, CallTrackingMetrics), smart bidding, and reporting. I’m experienced working remotely with US-time-zone teams and tools like Monday.com, ClickUp, Slack, and Looker Studio.

Sajjad Ebna Sultan

PPC Manager, Digital Marketer, SEO Expert, +2





I’m a Google Ads and Microsoft Ads specialist with 9+ years managing high-performance PPC campaigns for US and Australian clients across e-commerce, local services, healthcare, and competitive lead generation. I’m Google Partner and Microsoft Ads certified, focused on cutting CPA, scaling ROAS, and driving qualified lead volume. I handle the full PPC lifecycle—from keyword research and ad copy testing to conversion tracking (GA4, GTM, CallRail, CallTrackingMetrics), smart bidding, and reporting. I’m experienced working remotely with US-time-zone teams and tools like Monday.com, ClickUp, Slack, and Looker Studio.…I’m a Google Ads and Microsoft Ads specialist with 9+ years managing high-performance PPC campaigns for US and Australian clients across e-commerce, local services, healthcare, and competitive lead generation. I’m Google Partner and Microsoft Ads certified, focused on cutting CPA, scaling ROAS, and driving qualified lead volume. I handle the full PPC lifecycle—from keyword research and ad copy testing to conversion tracking (GA4, GTM, CallRail, CallTrackingMetrics), smart bidding, and reporting. I’m experienced working remotely with US-time-zone teams and tools like Monday.com, ClickUp, Slack, and Looker Studio.

Available to hire

I’m a Google Ads and Microsoft Ads specialist with 9+ years managing high-performance PPC campaigns for US and Australian clients across e-commerce, local services, healthcare, and competitive lead generation. I’m Google Partner and Microsoft Ads certified, focused on cutting CPA, scaling ROAS, and driving qualified lead volume.

I handle the full PPC lifecycle—from keyword research and ad copy testing to conversion tracking (GA4, GTM, CallRail, CallTrackingMetrics), smart bidding, and reporting. I’m experienced working remotely with US-time-zone teams and tools like Monday.com, ClickUp, Slack, and Looker Studio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance Google Ads & Microsoft Ads Specialist at Self-Employed

January 1, 2023 - Present

Manage and scale Google Ads and Microsoft Ads campaigns for US and Australian clients across e-commerce and local services. Handle portfolios exceeding $1.2M in managed ad spend with strong client retention. Scaled e-commerce performance to 5x ROAS through campaign restructuring, high-intent keyword targeting, ad copy A/B testing, and landing page improvements. Reduced local-service CPL from $170 to $90 by tightening negative keywords, refining audience targeting, and improving Quality Scores. Lead Search, Shopping, and Performance Max work for Australian e-commerce brands with Merchant Center integration and product feed optimization. Support a marketing agency role (Plano, TX) by improving conversion rates and setting up call tracking (CallRail, CallTrackingMetrics). Oversee tracking audits (GA4/GTM) and deliver monthly reporting via Looker Studio and Excel while coordinating with clients via Monday.com, ClickUp, and Slack.

Digital Advertising Specialist (Google, Microsoft & Meta Ads) at Dgency

January 1, 2020 - December 31, 2023

Managed 42+ US client accounts for lead generation and cost efficiency across competitive verticals using Google Ads and Microsoft Ads (and Meta where relevant). Oversaw 25 escape room accounts, increasing bookings by up to 43% through refined search/display campaigns, keyword targeting, ad copy testing, and landing page recommendations. Managed two private investigator accounts with combined monthly budgets exceeding $15K. Handled full PPC campaign management for industries including roofing, junk removal, clinics, lawyers, physiotherapy, and e-commerce: bid strategies, ad extensions, tracking implementation, and performance reporting. Set up and audited conversion tracking and analytics integrations; delivered weekly and ongoing performance reporting covering campaign KPIs and revenue metrics.

QA & Research Analyst at Tegra Design

January 1, 2017 - December 31, 2019

Supported day-to-day Google Ads account operations including account setup, ongoing optimization, and QA to maintain strong performance. Maintained WordPress websites and managed content. Produced management reports showing client revenue and campaign performance. Collaborated with sales on lead generation and outreach.