I’m Saju Thoppil, a senior brand designer and visual identity specialist with 15+ years of experience creating scalable identity systems, brand guidelines, logo suites, and packaging—so brands stay consistent and recognizable across every touchpoint. I enjoy turning complex business goals into clean, memorable visual storytelling that teams can confidently use in both digital and print. I’ve delivered end-to-end brand and visual design for 40+ clients worldwide, working closely with founders and marketing teams through asynchronous workflows using tools like Figma, Loom, and Slack. From comprehensive brand books to pre-press quality checks and multi-channel campaign assets, I focus on clarity, strong typography, color systems, and practical design execution that helps brands grow smoothly.…

Saju Thoppil

I’m Saju Thoppil, a senior brand designer and visual identity specialist with 15+ years of experience creating scalable identity systems, brand guidelines, logo suites, and packaging—so brands stay consistent and recognizable across every touchpoint. I enjoy turning complex business goals into clean, memorable visual storytelling that teams can confidently use in both digital and print. I’ve delivered end-to-end brand and visual design for 40+ clients worldwide, working closely with founders and marketing teams through asynchronous workflows using tools like Figma, Loom, and Slack. From comprehensive brand books to pre-press quality checks and multi-channel campaign assets, I focus on clarity, strong typography, color systems, and practical design execution that helps brands grow smoothly.…

Available to hire

I’m Saju Thoppil, a senior brand designer and visual identity specialist with 15+ years of experience creating scalable identity systems, brand guidelines, logo suites, and packaging—so brands stay consistent and recognizable across every touchpoint. I enjoy turning complex business goals into clean, memorable visual storytelling that teams can confidently use in both digital and print.

I’ve delivered end-to-end brand and visual design for 40+ clients worldwide, working closely with founders and marketing teams through asynchronous workflows using tools like Figma, Loom, and Slack. From comprehensive brand books to pre-press quality checks and multi-channel campaign assets, I focus on clarity, strong typography, color systems, and practical design execution that helps brands grow smoothly.

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Skills

Experience Level

Language

Work Experience

Senior Brand & Visual Identity Designer (Freelance / Remote)
January 1, 2022 - Present
Executed end-to-end visual identity systems for 40+ international startups, SMBs, and corporate clients across tech, retail, and healthcare. Developed scalable brand guidelines, logo suites, and design tokens to ensure strict brand consistency across digital and print touchpoints. Collaborated asynchronously with global founders and marketing teams using Figma, Loom, and Slack to deliver high-converting brand assets on time. Maintained strong client retention by providing end-to-end creative direction and ongoing brand asset management.
Senior Brand & Visual Identity Designer at Freelance / Remote
January 1, 2022 - Present
Executed end-to-end visual identity systems for 40+ international startups, SMBs, and corporate clients across tech, retail, and healthcare. Developed scalable brand guidelines, logo suites, and design tokens to ensure brand consistency across digital and print touchpoints. Collaborated asynchronously with global founders and marketing teams using Figma, Loom, and Slack to deliver high-converting brand assets on time. Maintained strong client retention by providing end-to-end creative direction and ongoing brand asset management.
Brand Designer at Freelance · Self-employed
January 1, 2022 - Present
Open to Remote Worldwide Key Results • Successfully completed 40+ branding and identity projects. • Improved brand consistency through scalable design systems. • Increased client retention through strategic creative partnerships.
Graphic Designer / Art Director at Aegis Comms Pvt. Ltd.
June 1, 2015 - August 31, 2022
•Leading the creative department in conceptualizing and executing high-impact ad campaigns for major national and regional FMCG and Corporate brands. •Developing comprehensive brand identity systems, including logo development and packaging for diverse product lines.
Brand Design Lead / Visual Specialist at Aegis Communications Pvt. Ltd.
January 1, 2015 - January 1, 2022
Led end-to-end brand identity and packaging design projects for a high-profile client portfolio across healthcare, technology, retail, hospitality, and professional services. Created comprehensive brand identity manuals to reduce design production time and streamline client marketing campaigns. Conceptualized and developed distinct logo systems and structural packaging solutions for diverse product lines. Oversaw pre-press production and visual quality control for large-scale multi-channel advertising campaigns.
Graphic & Visual Designer at Malabar Kalakendra
January 1, 2012 - January 1, 2015
Conceptualized and executed high-impact promotional materials, print collaterals, and layout designs for regional brands. Partnered with clients to bridge creative vision and final execution through strong layout and typography. Developed direct marketing assets, display signage, and marketing creative templates for diverse business sectors.

Education

BFA at Malabar Kalakendra
February 1, 2026 - February 1, 2026
Bachelor of Fine Arts (BFA - Applied Arts) at Brushman School of Arts, Kerala (Mysore University)
January 1, 2007 - January 1, 2007
Bachelor of Fine Arts (BFA - Applied Arts) at Brushman School of Arts, Kerala (Mysore University)
January 1, 2007 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Financial Services, Healthcare, Real Estate & Construction, Media & Entertainment, Retail, Travel & Hospitality, Transportation & Logistics, Professional Services, Software & Internet, Other

Skills

Experience Level