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Senior Marketing and Content Analyst with 5+ years of experience spanning performance marketing, SEO/GEO/AEO, social media strategy, website management, and design-led brand execution. I translate complex enterprise and technical narratives into business-focused content and measurable growth. I lead research-driven thought leadership and conversion-focused campaigns for both B2B technology and D2C brands—owning analytics, content strategy, paid social execution, and AI-assisted creative production while aligning marketing efforts with stakeholder and revenue goals.…Senior Marketing and Content Analyst with 5+ years of experience spanning performance marketing, SEO/GEO/AEO, social media strategy, website management, and design-led brand execution. I translate complex enterprise and technical narratives into business-focused content and measurable growth. I lead research-driven thought leadership and conversion-focused campaigns for both B2B technology and D2C brands—owning analytics, content strategy, paid social execution, and AI-assisted creative production while aligning marketing efforts with stakeholder and revenue goals.

Sakshi Srivastava

Marketing Analyst, Marketing Consultant, Content Strategist, +2

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Senior Marketing and Content Analyst with 5+ years of experience spanning performance marketing, SEO/GEO/AEO, social media strategy, website management, and design-led brand execution. I translate complex enterprise and technical narratives into business-focused content and measurable growth. I lead research-driven thought leadership and conversion-focused campaigns for both B2B technology and D2C brands—owning analytics, content strategy, paid social execution, and AI-assisted creative production while aligning marketing efforts with stakeholder and revenue goals.…Senior Marketing and Content Analyst with 5+ years of experience spanning performance marketing, SEO/GEO/AEO, social media strategy, website management, and design-led brand execution. I translate complex enterprise and technical narratives into business-focused content and measurable growth. I lead research-driven thought leadership and conversion-focused campaigns for both B2B technology and D2C brands—owning analytics, content strategy, paid social execution, and AI-assisted creative production while aligning marketing efforts with stakeholder and revenue goals.

Available to hire

Senior Marketing and Content Analyst with 5+ years of experience spanning performance marketing, SEO/GEO/AEO, social media strategy, website management, and design-led brand execution. I translate complex enterprise and technical narratives into business-focused content and measurable growth.

I lead research-driven thought leadership and conversion-focused campaigns for both B2B technology and D2C brands—owning analytics, content strategy, paid social execution, and AI-assisted creative production while aligning marketing efforts with stakeholder and revenue goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Senior Content and Marketing Analyst at Syren

March 1, 2025 - Present

Lead long-form, research-driven thought leadership content across enterprise data engineering, AI, analytics modernization, and digital supply chain transformation. Develop blogs, case studies, solution narratives, and executive insight articles for CTOs, COOs, CFOs, and data leaders, translating initiatives (Databricks migrations, OTIF frameworks, forecasting systems, agentic AI) into business-focused narratives. Own SEO and GEO/AEO strategy including keyword research, on-page optimization, and structured content planning validated against AI search behavior. Manage performance marketing including LinkedIn campaign strategy and paid social execution, tracking audience targeting, engagement, and conversion impact. Contribute to social media strategy and design direction for campaign assets. Track and report monthly performance using Google Analytics and SEO tools, presenting traffic growth, engagement, rankings, and conversion impact to leadership. Collaborate cross-functionally with e

Content Writer at Industrybuying.com

March 1, 2024 - March 1, 2025

Created SEO-driven product and B2B ecommerce content. Developed conversion-focused category pages and campaign messaging to support ecommerce and marketing goals.

Freelance Marketing Consultant at D2C Beauty/Fragrance & Fashion/Apparel

January 1, 2024 - Present

Own end-to-end marketing for D2C consumer brands, including performance marketing (Meta Ads campaign strategy, audience targeting, troubleshooting), social media strategy, and content calendars. Lead brand and design strategy—brand positioning and creative direction across product photography, video, and social content. Manage Shopify and WordPress websites end-to-end, including product/page copy, catalog management, and go-to-market planning for new launches. Use AI-assisted tools to generate and iterate website and social creative at speed, from concept through production-ready assets. Build structured paid social launch plans (cold-to-retargeting) with supporting budget and measurement frameworks.

Technical Content Writer at Infinita Lab Inc.

September 1, 2023 - February 1, 2024

Developed technical content on material science, ASTM standards, and laboratory testing processes, translating complex technical concepts into clear, structured narratives for readers.

Freelance Content Writer at Pepper Content

September 1, 2022 - September 1, 2023

Wrote SEO-optimized blogs across multiple industries.

Executive – Content at CollegeDekho

March 1, 2022 - September 1, 2023

Wrote academic and SEO-focused web content to drive organic growth.

Head of Marketing at Build Geeks Pvt. Ltd.

August 1, 2021 - March 1, 2022

Owned digital marketing and content strategy initiatives across branding and growth activities.

Marketing Consultant at Build Geeks Pvt. Ltd.

April 1, 2021 - August 1, 2021

Consulted on branding and digital marketing execution.