With over four years of experience in digital marketing, brand storytelling, and social media strategy across FMCG, beauty, and F&B and entertainment sectors, I bring a blend of creativity and data-driven insight that enables me to elevate brand statements to create impactful communication. In my current role as a Social Media Specialist at Bounce Communications, I have led content and digital strategy for brands creating campaigns that achieved over 100% growth in reach and consistent engagement increases month-on-month. My experience managing paid media, influencer collaborations, and integrated storytelling has honed my ability to craft narratives that both inform and inspire action. Previously, I managed digital launches that boosted Instagram reach by 50% and TikTok followers by 134% within three months. Beyond performance metrics, I take pride in developing brand voices that foster community, trust, and shared purpose. I am especially drawn to roles that bridge creativity, storytelling and advocacy. Thank you for considering my profile. I would love the opportunity to contribute my strategic storytelling and social media expertise to support your brand goals and help you grow.

Sakshi Viswanathan

With over four years of experience in digital marketing, brand storytelling, and social media strategy across FMCG, beauty, and F&B and entertainment sectors, I bring a blend of creativity and data-driven insight that enables me to elevate brand statements to create impactful communication. In my current role as a Social Media Specialist at Bounce Communications, I have led content and digital strategy for brands creating campaigns that achieved over 100% growth in reach and consistent engagement increases month-on-month. My experience managing paid media, influencer collaborations, and integrated storytelling has honed my ability to craft narratives that both inform and inspire action. Previously, I managed digital launches that boosted Instagram reach by 50% and TikTok followers by 134% within three months. Beyond performance metrics, I take pride in developing brand voices that foster community, trust, and shared purpose. I am especially drawn to roles that bridge creativity, storytelling and advocacy. Thank you for considering my profile. I would love the opportunity to contribute my strategic storytelling and social media expertise to support your brand goals and help you grow.

Available to hire

With over four years of experience in digital marketing, brand storytelling, and social media strategy across FMCG, beauty, and F&B and entertainment sectors, I bring a blend of creativity and data-driven insight that enables me to elevate brand statements to create impactful communication.

In my current role as a Social Media Specialist at Bounce Communications, I have led content and digital strategy for brands creating campaigns that achieved over 100% growth in reach and consistent engagement increases month-on-month. My experience managing paid media, influencer collaborations, and integrated storytelling has honed my ability to craft narratives that both inform and inspire action.

Previously, I managed digital launches that boosted Instagram reach by 50% and TikTok followers by 134% within three months. Beyond performance metrics, I take pride in developing brand voices that foster community, trust, and shared purpose.

I am especially drawn to roles that bridge creativity, storytelling and advocacy.
Thank you for considering my profile. I would love the opportunity to contribute my strategic storytelling and social media expertise to support your brand goals and help you grow.

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Work Experience

VP, Public Relations at AIESEC Philippines
December 31, 2022 - October 23, 2025
Led 7+ PR events in collaboration with Samsung, Unilever & P&G; engaged over 350 participants. Increased digital reach by 260%. Launched an ambassador program to improve partner engagement.
Marketing & Content Intern at TRIZIE (BFF Manila)
December 31, 2022 - October 23, 2025
Created content calendars that reached 100K+ monthly viewers. Boosted Instagram engagement by 50% through consistent voice and influencer tie-ins.
National Business Development Manager at AIESEC Philippines
December 31, 2022 - August 11, 2025
Negotiated five national partnerships including with AXA Philippines. Implemented CRM frameworks across nine regional offices.
VP, Public Relations at AIESEC Philippines
December 31, 2022 - August 11, 2025
Led more than seven PR events in collaboration with Samsung, Unilever, and P&G, engaging over 350 participants. Increased digital reach by 260%. Launched an ambassador program to improve partner engagement.
Marketing & Content Intern at TRIZIE (BFF Manila)
December 31, 2022 - August 11, 2025
Created content calendars that reached over 100,000 monthly viewers. Boosted Instagram engagement by 50% through consistent brand voice and influencer collaborations.
Brand Management Trainee at The Estee Lauder Companies
January 1, 2022 - Present
Managed 2 product launches through coordinated digital campaigns and influencer partnerships. Increased Instagram reach by 50% and TikTok followers by 134% in three months. Developed a comprehensive digital marketing playbook for internal team reference.
Brand Management Trainee at The Estee Lauder Companies
January 1, 2022 - Present
Managed two product launches through coordinated digital campaigns and influencer partnerships. Increased Instagram reach by 50% and TikTok followers by 134% within three months. Developed a comprehensive digital marketing playbook for internal team use.
Social Media Specialist & Consultant at Bounce Communications
January 1, 2022 - Present
Strategized content plans and executed digital campaigns for FMCG brands. Led digital campaigns for BYS Cosmetics, Selecta, and Magnum PH, managing over 100 Key Opinion Leaders (KOLs). Achieved over 50% increase in monthly engagement across multiple Meta-managed communities. Developed long-term content strategies for healthcare and F&B brands including Zagu, SaladStop!, and Metro Pacific Health.
National Business Development Manager at AIESEC Philippines
December 31, 2021 - October 23, 2025
Negotiated 5 national partnerships including with AXA Philippines while implementing CRM frameworks across 9 regional offices.
Freelance Marketing & Digital Consultant at Independent
January 1, 2021 - Present
Advised lifestyle and food brands on content planning, brand voice, and social strategy. Delivered consistent 5% MoM growth across digital platforms. Provided training and audits on Meta Ad Manager and social performance tracking.
Freelance Marketing & Digital Consultant at Independent
January 1, 2021 - Present
Advised lifestyle and food brands on content planning, brand voice, and social strategy. Delivered consistent 5% month-on-month growth across digital platforms. Provided training and audits on Meta Ad Manager and social performance tracking.

Education

Bachelor of Arts (Honors) in Management (Marketing & IT Management) at Ateneo de Manila University
August 1, 2018 - June 1, 2022
Bachelor of Science in Psychology (1 Year) at University of Toronto
January 11, 2030 - October 23, 2025
International Baccalaureate Diploma at International School of Kuala Lumpur
January 1, 2016 - June 1, 2017

Qualifications

Magna Cum Laude
January 11, 2030 - October 23, 2025
Dean’s List: First Honors
January 11, 2030 - October 23, 2025

Industry Experience

Consumer Goods, Retail, Healthcare, Media & Entertainment, Professional Services