Sally Wyatt
I’m Sally Wyatt, a copywriter and strategic communications specialist based in Lausanne.
About
I’m Sally Wyatt, a copywriter and strategic communications specialist based in Lausanne. I help brands and purpose-led organisations turn strategy into clear, compelling messaging, whether that means shaping brand positioning, developing campaign narratives, or creating multi-channel content across digital, social, and print channels.
My career spans international sports marketing and brand-building for major global properties and start-ups, alongside freelance writing and communications consulting. I’m experienced in developing tone of voice, value propositions, and multi-channel campaigns. I also work with speakers to refine their stories and communicate ideas worth spreading through my volunteer work with TEDxLausanneWomen.
- 22 years' experience
- Joined September 2026
Skills· 9
Languages
- EnglishFluent
- FrenchIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Non-Profit Organization
- Retail
- Travel & Hospitality
- Other
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Work experience· 12 roles
Led strategic communications and creative copy for clients across sport, business, and purpose-led sectors. Developed communications and marketing campaigns for brands partnering with major international sporting properties including the US Open, FIH Hockey World Cups, FIFA World Cup, and global track and field events. Helped grow Laykold and Poligras into market-leading brands over five years. Translated brand and business strategy into compelling messaging and content across digital, social, and print channels.
Led launch communications and development of a Swiss start-up focused on women in the sports industry. Built communications foundations from the ground up, including brand positioning, value proposition, and audience profiling. Developed a communications strategy and initial six-month communications plan. Created website copy and core brand messaging.
Led launch communications and development of a Swiss start-up focused on women in the sports industry. Built communications foundations from the ground up, including brand positioning, value proposition, and audience profiling. Developed a communications strategy and an initial six-month communications plan. Created website copy and core brand messaging.
Education
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