Available to hire
I’m Gavin McDonald, a creative leader with over 20 years of experience in motion graphics, art direction, and on/off-set production. I’ve led teams and streamlined production pipelines for broadcast, digital, and social campaigns, delivering work for global brands including TD, Volkswagen, GMC, RBC, Discovery, Nestlé, and Kraft Heinz.
I specialize in 2D/3D animation, digital campaigns, and brand storytelling, blending filmed and animated content from storyboard through delivery. I guide cross-disciplinary teams to create engaging work that resonates across broadcast, digital, and social platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Art Director at SJC
December 1, 2019 - December 1, 2023Responsible for onset direction as well as post production, art direction, animation, and design. Focused on creation of multimedia, broadcast, and social media content from storyboard creation to production using original filmed and stock footage. Created original 2D/3D animations and additional print and web design work along with dynamic presentation materials, adhering to client brand standards for TD, Volkswagen, GMC, Wal-Mart, and Leon’s.
Senior Motion Designer at Corus Entertainment
May 1, 2018 - October 1, 2018Assisted in the rebrand of global broadcast graphics, contributing to the visual identity and motion design of the brand.
Senior Motion Designer/Editor/Graphic Design (Print) at RBC
October 1, 2017 - April 1, 2018Conceptualized, designed, and animated promotional spots for RBC’s in-branch network. Edited instructional videos for client education and created graphics and layouts for large format print applications, ensuring strict adherence to brand standards.
Art Director/Head of Production at Cineplex Digital Media
March 1, 2011 - August 1, 2017Led art direction and managed a creative team on digital, motion, and print platforms. Coordinated marketing strategies and campaign concepts while overseeing the production pipeline to facilitate creative services, especially for RBC in-store digital campaigns within Canada.
Art Director/Senior Designer at Bullseye Post
May 1, 2006 - February 1, 2011Led art direction and motion design for broadcast design packages and show openings for networks including Discovery, History, CBC, and W.
Lead Designer/Editor/Videographer at Network ISG
March 1, 2001 - March 1, 2006Led design for motion, web, print, and digital media. Filmed and edited footage for major construction clients such as Vanbots, Ellisdon, and Ball.
Art Director at SJC
December 1, 2019 - PresentResponsible for onset direction as well as post production, art direction, animation, and design for clients including TD, Volkswagen, GMC, Wal-Mart, and Leon’s. Managed creation of multimedia, broadcast, and social media content from storyboard conception to production. Created original animations in 2D/3D and handled print and web design alongside dynamic presentation materials. Ensured strict adherence to client brand standards.
Senior Motion Designer at Corus Entertainment
October 31, 2018 - July 11, 2025Assisted in the rebrand of global broadcast graphics.
Senior Motion designer/editor/graphic design (print) at RBC
April 30, 2018 - July 11, 2025Conceptualized, designed, and animated promotional spots for RBC’s in-branch network. Edited instructional videos for educational purposes and created graphics and layouts for large format print applications. Maintained strict adherence to company brand standards.
Art Director/Head of Production at Cineplex Digital Media
August 31, 2017 - July 11, 2025Led art direction and managed a creative team across digital, motion, and print platforms. Contributed to marketing strategy, campaign concepts, and client presentations for RBC in-store digital networks across Canada. Oversaw development of production pipelines to facilitate creative services.
Art Director/Senior designer at Bullseye Post
February 28, 2011 - July 11, 2025Directed art and led motion design for numerous broadcast design packages and show openings for networks such as Discovery, History, CBC, and W.
Lead designer/editor/videographer at Network ISG
March 31, 2006 - July 11, 2025Led design for motion, web, print, and digital media. Filmed and edited footage for major construction clients including Vanbots, Ellisdon, and Ball.
Art Director at SJC
December 1, 2023 - July 31, 2025Responsible for onset direction, post production, art direction, animation, and design for clients including TD, Volkswagen, GMC, Wal-Mart, and Leon’s. Focused on multimedia, broadcast, and social media creation, managing the entire process from storyboard creation and conception to production. Created original animations in 2D/3D and handled print and web design as well as presentation materials, all while adhering strictly to client brand standards.
Senior Motion Designer at Corus Entertainment
October 1, 2018 - July 31, 2025Assisted in the rebrand of global broadcast graphics, enhancing brand visual consistency and appeal.
Senior Motion designer/editor/graphic design (print) at RBC
April 1, 2018 - July 31, 2025Responsible for conceptualizing, designing, and animating promotional spots for RBC in-branch network. Edited instructional videos for client educational purposes and created graphics and layouts for large format print applications, ensuring strict adherence to company brand standards.
Art Director/Head of Production at Cineplex Digital Media
August 1, 2017 - July 31, 2025Led art direction and managed a creative team across digital, motion, and print platforms. Participated in marketing strategy, campaign concepts, and client presentations specifically for RBC in-store digital campaigns in Canada. Oversaw development of production pipelines to support creative services growth.
Art Director/Senior Designer at Bullseye Post
February 1, 2011 - July 31, 2025Led art direction and motion design for broadcast package creation and show openings for networks such as Discovery, History, CBC, and W.
Lead designer/editor/videographer at Network ISG
March 1, 2006 - July 31, 2025Led design work for motion, web, print, and digital media. Filmed and edited footage for major construction clients such as Vanbots, Ellisdon, and Ball.
Art Director at SJC
December 1, 2023 - July 31, 2025Responsible for onset direction as well as post Production, art direction, animation and design. Focused on creation of multimedia, broadcast and social media, managing full process from storyboard creation to production using original filmed and stock footage. Created original animations in 2D/3D. Additional responsibilities included print and web design and creating dynamic presentation materials with strict adherence to client brand standards.
Senior Motion Designer at Corus Entertainment
October 1, 2018 - July 31, 2025Assisted in the rebrand of global broadcast graphics.
Senior Motion Designer/Editor/Graphic Design (Print) at RBC
April 1, 2018 - July 31, 2025Conceptualized, designed, and animated promotional spots for RBC in-branch network. Edited instructional videos for client educational purposes. Created graphics and layouts for large format print applications with strict adherence to company brand standards.
Art Director/Head of Production at Cineplex Digital Media
August 1, 2017 - July 31, 2025Led art direction, managed creative team across digital, motion and print platforms. Involved in marketing strategy, campaign concepts and client presentations for RBC in-store digital across Canada. Oversaw development of a growing production pipeline to facilitate creative services.
Art Director/Senior Designer at Bullseye Post
February 1, 2011 - July 31, 2025Led art direction and motion design for broadcast design packages and show openings for networks including Discovery, History, CBC and W.
Lead Designer/Editor/Videographer at Network ISG
March 1, 2006 - July 31, 2025Led design for motion, web, print and digital media. Filmed and edited footage for major construction clients such as vanbots, Ellisdon, and Ball.
Art Director at SJC Media
December 1, 2019 - PresentDirected on-set and post-production workflows for broadcast, digital, and social campaigns. Created campaigns from storyboards through delivery, blending filmed and animated content. Produced 2D/3D animations, print, and digital assets aligned with brand guidelines.
Motion Designer at Instant Pot
January 1, 2025 - April 1, 2025Applied new branding strategy to product videos and social media content.
Motion Designer at BOND
January 1, 2025 - February 1, 2025Produced social media spots for Indeed across multiple platforms.
Video Editor / Motion Designer at Kraft Heinz
January 1, 2023 - April 1, 2023Created 5 videos for the annual town hall introducing new products, strategies, and senior staff. Developed an intro video for the week-long event highlighting all senior staff.
Motion Designer at Klick Health
January 1, 2023 - April 1, 2023Produced 2 videos for the annual town hall showcasing AI-assisted creative workflow for clients.
Art Director / Motion Designer at Nestlé
January 1, 2023 - February 1, 2023Produced 3 social media spots introducing new Perrier flavors.
Art Director at Publicis
January 1, 2022 - March 1, 2022Created numerous storyboards for an upcoming brand refresh.
Senior Motion Designer / Editor at RBC
October 1, 2017 - April 1, 2018Designed and animated in-branch campaigns nationwide; produced educational video content and large-format print graphics.
Art Director / Head of Production at Cineplex Digital Media
March 1, 2011 - August 1, 2017Led creative team across digital, motion, and print campaigns. Directed campaign strategy and presentations for RBC in-store digital. Streamlined production pipelines to improve quality and speed.
Art Director / Senior Designer at Bullseye Post
May 1, 2006 - February 1, 2011Produced broadcast design packages and show openings for Discovery, History, CBC, and W Network.
Lead Designer / Videographer at ISG
March 1, 2001 - March 1, 2006Led creative for motion, web, print, and video. Filmed and edited content for major construction clients (Vanbots, EllisDon, Ball).
Education
Graduate at Bealart
January 1, 1999 - December 31, 2000Graduate at Bealart
January 1, 2000 - December 31, 2000Graduate at Bealart
January 11, 2030 - July 31, 2025Graduate at Bealart
January 11, 2030 - July 31, 2025Media Arts Diploma at Fanshawe College
January 11, 2030 - December 12, 2025Specializations in 3D Sculpture and Commercial Art at Bealart
January 11, 2030 - December 12, 2025Qualifications
Bealart Specializations in 3D Sculpture and Commercial Art
January 11, 2030 - December 12, 2025Media Arts - Fanshawe College
January 11, 2030 - December 12, 2025Industry Experience
Media & Entertainment, Financial Services, Retail, Professional Services, Transportation & Logistics, Real Estate & Construction, Other
An example of various projects I’ve worked on.
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