Available to hire
Hi, I’m Abdulla Salem. I’m a results-driven social media director based in Dubai, with over five years of experience leading high-performing digital campaigns across the UAE. I craft data-driven content strategies that boost engagement, generate millions of organic views, and drive strong ROI through influencer collaborations and real-time analytics.
I’m proficient with AI tools like ChatGPT, MidJourney, and Kling, along with Adobe Creative Suite and current social trends. My passion is elevating brand presence through creative, data-backed storytelling that resonates with audiences and customers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social Media Director at Al Hamadi Group
February 1, 2023 - PresentDeveloped trend-based content strategies that boosted engagement by 30% across platforms. Created viral social media posts generating over a million organic views, driving website traffic and brand awareness. Analyzed custom audience data to increase ROI by 20%. Collaborated with influencers to enhance brand visibility and user-generated content. Continuously optimized campaigns using updated algorithms and real-time analytics.
Social Media Manager at Qalby Etmaan TV
January 31, 2023 - July 25, 2025Strategized and implemented content plans leading to 25% follower growth. Designed marketing strategies tailored to audience preferences, increasing engagement by 15%. Monitored and analyzed performance metrics to improve campaign effectiveness.
Social Media Manager at Qalby Etmaan TV
June 1, 2022 - January 1, 2023Strategized and implemented content plans that increased follower growth by 25% and elevated engagement; tailored campaigns to audience preferences; monitored performance metrics to refine tactics.
Web3 Social Media Manager at Megillion Consultancy
April 30, 2022 - July 25, 2025Managed Web3 marketing for projects including QSTN.near, Mosaico, and Metalabs, driving brand growth and engagement. Created and optimized Twitter, Discord, and TikTok content enhancing community interaction. Built and nurtured project communities using Web2 and Web3 growth strategies. Led content development, hired models, and organized events to establish brand trust and value. Defined target audiences, conducted concept testing, and implemented best practices aligned with company objectives.
Web3 Marketing Manager at Megillion Consultancy
October 1, 2020 - April 1, 2022Managed Web3 marketing for projects including QST N near, Mosaic, and Met Labs, driving brand growth and engagement; built and nurtured communities using Web2 and Web3 growth strategies; led content development and events to establish brand trust and value.
Social Media Specialist at Wedian
August 31, 2020 - July 25, 2025Delivered data-driven social media marketing strategies exceeding KPIs within deadlines. Conducted trend analysis to design impactful campaigns.
Social Media Specialist at Wedian
September 1, 2019 - August 1, 2020Delivered data-driven social media marketing strategies; exceeded KPIs; conducted trend analysis to design impactful campaigns.
Content Creator at Freelance
April 30, 2018 - July 25, 2025Provided comprehensive design services, including photo editing and video content creation tailored to client requirements.
Content Creator at Freelance
March 1, 2014 - April 1, 2018Delivered comprehensive design services, including photo editing and concepts; produced video content for brands tailored to clients’ requirements.
Education
Bachelor’s Degree at University of Science and Technology, Sudan
January 1, 2008 - December 31, 2012Bachelor’s Degree in Information Technology at University of Science and Technology, Sudan
January 11, 2030 - January 1, 2012Qualifications
Introduction to Generative AI
January 1, 2025 - December 31, 2025What is Generative AI
January 1, 2025 - December 31, 2025Intro to Generative AI
January 1, 2025 - December 31, 2025What is Generative AI
January 1, 2025 - December 31, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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