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Hi, I’m Sally Liong, a passionate social media content creator who loves turning ideas into authentic, engaging digital stories. I specialize in crafting platform-ready content for TikTok, Instagram, and Facebook, blending storytelling with data-driven optimization to grow brands online. I bring hands-on experience in videography, editing, graphic design, and campaign analytics. I enjoy collaborating with teams to produce campaigns that resonate with audiences and deliver measurable results.…Hi, I’m Sally Liong, a passionate social media content creator who loves turning ideas into authentic, engaging digital stories. I specialize in crafting platform-ready content for TikTok, Instagram, and Facebook, blending storytelling with data-driven optimization to grow brands online. I bring hands-on experience in videography, editing, graphic design, and campaign analytics. I enjoy collaborating with teams to produce campaigns that resonate with audiences and deliver measurable results.

Sally Liong

Video Editor, Social Media Manager, Content Creator, +5

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Hi, I’m Sally Liong, a passionate social media content creator who loves turning ideas into authentic, engaging digital stories. I specialize in crafting platform-ready content for TikTok, Instagram, and Facebook, blending storytelling with data-driven optimization to grow brands online. I bring hands-on experience in videography, editing, graphic design, and campaign analytics. I enjoy collaborating with teams to produce campaigns that resonate with audiences and deliver measurable results.…Hi, I’m Sally Liong, a passionate social media content creator who loves turning ideas into authentic, engaging digital stories. I specialize in crafting platform-ready content for TikTok, Instagram, and Facebook, blending storytelling with data-driven optimization to grow brands online. I bring hands-on experience in videography, editing, graphic design, and campaign analytics. I enjoy collaborating with teams to produce campaigns that resonate with audiences and deliver measurable results.

Available to hire

Hi, I’m Sally Liong, a passionate social media content creator who loves turning ideas into authentic, engaging digital stories. I specialize in crafting platform-ready content for TikTok, Instagram, and Facebook, blending storytelling with data-driven optimization to grow brands online.

I bring hands-on experience in videography, editing, graphic design, and campaign analytics. I enjoy collaborating with teams to produce campaigns that resonate with audiences and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Malay

Advanced

English

Advanced

Work Experience

Social Media Executive at Provin Asia Marketing Sdn Bhd

April 1, 2025 - Present

Delivered engaging, platform-optimized content across TikTok, Instagram, Facebook, and Red Note app. Developed and implemented content strategies that increased brand exposure and engagement. Skilled in graphic design, photo and video editing using Adobe Creative Suite. Optimized content performance using social media analytics and insights. Executed paid advertising campaigns (Meta & TikTok Ads) to boost brand awareness, traffic, and conversions. Increased overall social media performance through consistent testing, refinement, and creative execution.

Social Media Content Creator at Mesthetics Beauty

December 1, 2023 - February 1, 2025

Specialized in creating content on Facebook and Instagram, focused on facial explorations and strategic promotions. Skilled in SMM, SMO and analytics tools for content optimization. Proficient with Adobe Photoshop, Cap Cut, Adobe Illustrator and Canva for visuals and designs. Increased Instagram engagement rate by 10% through educational and relatable content.

Digital Marketing Intern at LF Creative Group Sdn Bhd

January 1, 2024 - April 1, 2024

Contributed to copywriting, ensuring that written content aligns with the overall creative vision. Collaborated with the creative and design team to develop engaging and visually appealing content. Assisted in conceptualizing and ideating creative projects, contributing fresh ideas. Supported Key Opinion Leader (KOL) campaigns by identifying suitable influencers, analyzing engagement metrics, and ensuring successful execution to achieve campaign goals. Developed and managed monthly social media content calendars for clients across multiple platforms.

Video Editor at St.Nivel Tour Sdn. Bhd.

June 1, 2023 - July 1, 2023

Expertise in videography and editing using Cap Cut and Jian Ying. Worked closely with clients to transform their vision into engaging travel video content that exceeded expectations. Managed the production process: from pre-production to post-production to achieve high-quality output.