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I have a proven track record in communications and public affairs across diverse industries — including retail and hospitality — bringing expertise in navigating complex communication landscapes. My experience spans Public Affairs, Corporate Communications, Crisis Management, M&A Communications, Communications Strategy, Public Relations and Social Media. Having worked on both the agency side and within leading international companies, I’ve honed a versatile approach to media and stakeholder engagement. My passion lies in crafting impactful narratives, managing high-stakes communications, and building strong, lasting relationships. I specialize in helping companies optimize and establish their communications departments, and I frequently step into supporting organizations as a temporary director or spokesperson.…I have a proven track record in communications and public affairs across diverse industries — including retail and hospitality — bringing expertise in navigating complex communication landscapes. My experience spans Public Affairs, Corporate Communications, Crisis Management, M&A Communications, Communications Strategy, Public Relations and Social Media. Having worked on both the agency side and within leading international companies, I’ve honed a versatile approach to media and stakeholder engagement. My passion lies in crafting impactful narratives, managing high-stakes communications, and building strong, lasting relationships. I specialize in helping companies optimize and establish their communications departments, and I frequently step into supporting organizations as a temporary director or spokesperson.

Sally Herygers

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I have a proven track record in communications and public affairs across diverse industries — including retail and hospitality — bringing expertise in navigating complex communication landscapes. My experience spans Public Affairs, Corporate Communications, Crisis Management, M&A Communications, Communications Strategy, Public Relations and Social Media. Having worked on both the agency side and within leading international companies, I’ve honed a versatile approach to media and stakeholder engagement. My passion lies in crafting impactful narratives, managing high-stakes communications, and building strong, lasting relationships. I specialize in helping companies optimize and establish their communications departments, and I frequently step into supporting organizations as a temporary director or spokesperson.…I have a proven track record in communications and public affairs across diverse industries — including retail and hospitality — bringing expertise in navigating complex communication landscapes. My experience spans Public Affairs, Corporate Communications, Crisis Management, M&A Communications, Communications Strategy, Public Relations and Social Media. Having worked on both the agency side and within leading international companies, I’ve honed a versatile approach to media and stakeholder engagement. My passion lies in crafting impactful narratives, managing high-stakes communications, and building strong, lasting relationships. I specialize in helping companies optimize and establish their communications departments, and I frequently step into supporting organizations as a temporary director or spokesperson.

Available to hire

I have a proven track record in communications and public affairs across diverse industries — including retail and hospitality — bringing expertise in navigating complex communication landscapes. My experience spans Public Affairs, Corporate Communications, Crisis Management, M&A Communications, Communications Strategy, Public Relations and Social Media. Having worked on both the agency side and within leading international companies, I’ve honed a versatile approach to media and stakeholder engagement.

My passion lies in crafting impactful narratives, managing high-stakes communications, and building strong, lasting relationships. I specialize in helping companies optimize and establish their communications departments, and I frequently step into supporting organizations as a temporary director or spokesperson.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Dutch

Fluent

French

Advanced

English

Fluent

German

Beginner

Work Experience

Head of Communications & Public Affairs at BFG / KFC Belgium

January 1, 2020 - Present

Lead communications and public affairs strategy for Belgium and Jumbo; serves as spokesperson on Jumbo BE & NL; responsible for crisis communications, corporate communications (NL & BE), and public affairs; oversees marketing PR and influencer engagement; manages a team of 6 and coordinates media relations across markets.