Available to hire
I am Salma, a passionate media professional with a wealth of experience in social media management, media production, and account management. I have a knack for bridging cultural gaps through language and crafting compelling content that resonates with diverse audiences. My journey in the media and entertainment world has been marked by innovation, creativity, and a dedication to excellence.
I thrive in dynamic roles where I can combine my creative talents with my managerial skills to deliver impactful projects. From managing a Sudanese fusion music band to founding a casting agency and leading media campaigns, I am driven by the desire to push boundaries and create meaningful experiences across all my endeavors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Social Media Manager/ Multimedia Platforms Editor at Andariya Magazine
May 1, 2022 - January 31, 2023Collaborated with the editorial team to shape publishing strategies, craft engaging captions, and ensure a consistent brand tone across platforms. Designed and executed campaigns with designers, content creators, and influencers, analyzed performance, generated reports, and engaged with the audience. Managed projects including misinformation monitoring for the Sudan Rooted in Trust Project (RiT), social media campaigns for Royaa Center's Feminist Retreat, and media coverage and promotion for cultural events.
Production Manager at Aref Integrated Solutions Co.LTD
January 1, 2021 - August 12, 2021Managed TV commercial productions, including planning, script review, hiring production crews, budget and schedule management, negotiation with suppliers, and overcoming production challenges. Projects included TV commercials for Pasgianos Food and Beverages.
Account Manager at Aref Integrated Solutions Co.LTD
January 1, 2021 - August 12, 2021Maintained communication between the company and clients to ensure smooth project operations, met clients' specifications and business goals, generated revenue, and supported marketing campaigns to promote clients' brands on various social platforms. Clients included Zain Sudan, Pasgianos Food And Beverages, and Golden Arrow.
Production Manager/Producer at elMastaba Arts & Media Production
January 1, 2016 - December 31, 2021Created detailed production plans, coordinated production teams including hiring crews, budget/schedule management, and supervised production progress. Worked on multiple projects including music videos for UNICEF Sudan campaigns and creatives for other clients. Responsibilities included creative suggestions, approval of locations and resources, and handling production obstacles.
Assistant Director at Power TV Network
January 1, 2021 - December 31, 2021Assisted in production and review of Stamflix, a YouTube movie review show.
Founder at StarGaze Casting & Modeling Agency
July 1, 2020 - June 1, 2024Managed models, found castings and appropriate casts for events and shows, managed casting calls, appointments, schedules, and talents' skills and interests.
Manager at ADIGA Music Band
January 1, 2016 - June 1, 2024Managed the Sudanese fusion trio ADIGA, securing projects, overseeing performances and collaborations, and driving the band's growth in regional and global music scenes. Key achievements include major festival performances and successful album releases.
Administrative Assistant at Talya Properties
January 1, 2013 - December 31, 2015Maintained workflow and office operations, developed reporting procedures, resolved administrative problems, maintained equipment and supplies, scheduled projects, and contributed to team efforts.
Social Media Manager/ Multimedia Platforms Editor at Andariya Magazine
May 1, 2022 - January 31, 2023Collaborated with the editorial team to shape publishing strategies, create engaging captions, and maintain consistent brand tone. Designed and executed campaigns with designers, content creators, and influencers. Analyzed performance and engaged with the audience. Managed projects including misinformation monitoring for COVID-19 and social media campaigns for feminist retreats and cultural events.
Production Manager at Aref Integrated Solutions Co.LTD
January 1, 2021 - August 12, 2021Managed TV commercials including planning production, hiring crews, approving locations, negotiating costs, and handling setbacks. Oversaw projects for Pasgianos Food and Beverages including Pasgianos Coffee and ZEIA Vitamin Water TVCs.
Account Manager at Aref Integrated Solutions Co.LTD
January 1, 2021 - August 12, 2021Maintained communication between company and clients, ensuring smooth project operations and meeting business goals. Supported production of marketing campaigns promoting clients' brands on various social platforms for clients such as Zain Sudan Telecommunication Company, Pasgianos Food and Beverages, and Golden Arrow.
Production Manager/Producer at elMastaba Arts & Media Production
January 1, 2016 - December 31, 2021Managed multiple projects covering production planning, crew hiring, budget development, and production supervision. Projects included music videos and campaigns for clients like Maha Jaafer and UNICEF Sudan, covering themes such as children's rights, gender equality, and COVID-19 awareness.
Production Manager/Cast Director at UNICEF Sudan
January 11, 2030 - January 11, 2030Managed productions and casting for awareness campaigns, including 'I Have The Right' and 'Kids Explain COVID-19.' Responsible for coordinating production logistics, casting, and supporting video projects raising awareness of children's rights and COVID-19.
Production Manager at UNICEF Sudan
January 11, 2030 - January 11, 2030Produced campaigns such as 'Women in Science' and 'World Teachers' Day,' highlighting significant themes through film production and storytelling.
Production Manager/Story Researcher at UNICEF Sudan
January 11, 2030 - January 11, 2030Conducted story research and production management for the 'My COVID-19 Story' coronavirus awareness campaign.
Cast Director at Digitech Sudan / LG Sudan
January 11, 2030 - January 11, 2030Directed casting for the 'Another World' TV commercial promoting Vivace Washing Machine.
Assistant Director at Power TV Network
January 1, 2021 - December 31, 2021Contributed as assistant director for 'Stamflix,' a movies review YouTube show.
Founder at StarGaze Casting & Modeling Agency
July 1, 2020 - January 11, 2030Managed models, organized casting calls, and matched talent to events and shows. Oversaw appointments and talent management.
Manager at ADIGA Music Band
January 1, 2016 - January 11, 2030Led the Sudanese fusion music band, managing projects, performances, and collaborations. Achievements include performances at Sole DXB (2024), Sikka Festival (2023), and managing the release of ADIGA's debut album with significant Spotify listeners.
Administrative Assistant at Talya Properties
January 1, 2013 - December 31, 2015Handled workflow management, reporting procedures, system revisions, equipment operation, and inventory. Managed scheduling, problem resolution, and maintained professional knowledge through workshops.
Voice Over Artist / Session Singer at Freelance
January 11, 2030 - January 11, 2030Provided voice over and session singing for clients including Alborj Medical Lab, Pasgianos, and Knorr Sudan for various video and TVC projects.
Social Media Manager/ Multimedia Platforms Editor at Andariya Magazine
May 1, 2022 - January 31, 2023Collaborated with editorial team to shape publishing strategies, craft engaging captions, and maintain consistent brand tone. Designed and executed campaigns with designers, content creators, and influencers. Analyzed performance, generated reports, and engaged with the audience. Managed social media campaigns for projects including Internews, Royaa Center Feminist Retreat, and cultural events with media coverage and live streaming.
PRODUCTION MANAGER at Aref Integrated Solutions Co.LTD
January 1, 2021 - August 12, 2021Managed two major TV commercials including Pasgianos Coffee and ZEIA Vitamin Water. Responsibilities encompassed detailed production planning, script oversight, creative discussions, hiring production crew, budgeting, scheduling, negotiation with suppliers, and supervision of production teams to ensure project success.
Account Manager at Aref Integrated Solutions Co.LTD
January 1, 2021 - August 12, 2021Maintained direct communication with clients to ensure smooth project operations aligned with business goals. Supported marketing campaigns to promote client brands on social platforms, managing clients such as Zain Sudan Telecommunication Company, Pasgianos Food And Beverages, and Golden Arrow.
PRODUCTION MANAGER/PRODUCER at elMastaba Arts & Media Production
January 1, 2016 - December 31, 2021Handled multiple projects across various roles including production management and producing. Duties included production planning, script review, creative direction contributions, hiring and managing crew, budget development, scheduling, supplier negotiation, and resolving on-set challenges. Worked on projects for clients such as Maha Jaafer (Salimmik Music Video) and UNICEF Sudan (TAMAM Music Video, I Have The Right, Women in Science, Kids Explain COVID-19, World Teachers' Day).
Assistant Director at Power TV Network
January 1, 2021 - December 31, 2021Contributed as assistant director for Stamflix, a movie review YouTube show.
Founder at StarGaze Casting & Modeling Agency
July 1, 2020 - June 23, 2024Managed models, found suitable casting opportunities, organized casting calls, maintained schedules, and managed talent skills and interests.
Manager at ADIGA Music Band
January 1, 2016 - June 23, 2024Managed ADIGA, a Sudanese fusion music trio, overseeing growth, projects, performances, and collaborations. Achievements include major performances at Sole DXB, Sikka Festival Dubai, Eagle Nights Khartoum, and more. Managed debut album 'Hegira' with over 289,000 Spotify listeners and facilitated multiple music and media projects.
Administrative Assistant at Talya Properties
January 1, 2013 - December 31, 2015Maintained workflow by studying and improving methods, coordinated preparation of reports, managed office supplies and equipment, resolved administrative problems, and maintained professional knowledge through education and networking.
Voice Over Artist / Session Singer
January 11, 2030 - January 11, 2030Provided voice over and session singing for clients including Alborj Medical Lab, Pasgianos, and Knorr Sudan on various projects and advertisements.
Education
Bachelor of Graphic Design at The Royal College of Polytechnic Studies
January 1, 2014 - December 31, 2018Bachelor of Graphic Design at The Royal College of Polytechnic Studies
January 1, 2014 - December 31, 2018Qualifications
Internal Audit ISO 9001-2008
January 11, 2030 - June 13, 2025INTERNAL AUDIT ISO 9001–2008
January 11, 2030 - June 26, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Consumer Goods, Telecommunications, Real Estate & Construction, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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