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Experienced B2B Marketing Automation Specialist with over 7 years of experience in digital transformation, SEO optimization, customer journey design, data migration, and marketing performance reporting. Skilled in Adobe Target, Adobe CDP, CRM, Agile methodologies, and B2B marketing. Most recently, I have been working with Epson Europe B.V. as a B2B Marketing Automation specialist, and before that as Manager of Marketing & Communication Planning & Infrastructure at TÜV Rheinland Group, and as Junior Digital Project Manager.…Experienced B2B Marketing Automation Specialist with over 7 years of experience in digital transformation, SEO optimization, customer journey design, data migration, and marketing performance reporting. Skilled in Adobe Target, Adobe CDP, CRM, Agile methodologies, and B2B marketing. Most recently, I have been working with Epson Europe B.V. as a B2B Marketing Automation specialist, and before that as Manager of Marketing & Communication Planning & Infrastructure at TÜV Rheinland Group, and as Junior Digital Project Manager.

Salma

PRO

ABM Marketer, Digital Marketer, Marketing Automation Specialist, +3

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Experienced B2B Marketing Automation Specialist with over 7 years of experience in digital transformation, SEO optimization, customer journey design, data migration, and marketing performance reporting. Skilled in Adobe Target, Adobe CDP, CRM, Agile methodologies, and B2B marketing. Most recently, I have been working with Epson Europe B.V. as a B2B Marketing Automation specialist, and before that as Manager of Marketing & Communication Planning & Infrastructure at TÜV Rheinland Group, and as Junior Digital Project Manager.…Experienced B2B Marketing Automation Specialist with over 7 years of experience in digital transformation, SEO optimization, customer journey design, data migration, and marketing performance reporting. Skilled in Adobe Target, Adobe CDP, CRM, Agile methodologies, and B2B marketing. Most recently, I have been working with Epson Europe B.V. as a B2B Marketing Automation specialist, and before that as Manager of Marketing & Communication Planning & Infrastructure at TÜV Rheinland Group, and as Junior Digital Project Manager.

Available to hire

Cologne, Germany

Experienced B2B Marketing Automation Specialist with over 7 years of experience in digital transformation, SEO optimization, customer journey design, data migration, and marketing performance reporting. Skilled in Adobe Target, Adobe CDP, CRM, Agile methodologies, and B2B marketing. Most recently, I have been working with Epson Europe B.V. as a B2B Marketing Automation specialist, and before that as Manager of Marketing & Communication Planning & Infrastructure at TÜV Rheinland Group, and as Junior Digital Project Manager.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

B2B Marketing Automation at Epson Europe b.V

January 1, 2022 - Present

Database, Event Data, etc.) to Adobe CDP and enrich the profile with behavioral data from the website. • Develop E-Marketing activities using Adobe Target and run A/B tests to improve customer experience and increase the number of leads. • Re-design forms on the website to improve the UX and user journey. • Increase business sales leads & implement a reporting Dashboard to monitor and present the progress and marketing performance.

Junior Digital Project Manager at TÜV Rheinland Group

May 1, 2020 - October 31, 2021

• Liaise with higher managerial members and different teams at TÜV to collect and process digital infrastructure needs; and act as intermediate with system provider service companies; while ensuring contractual deliveries of digital infrastructure and Software as a Service Tools (SaaS). • Align objectives from higher managerial level by collecting requirements and processing it into IT project roadmaps and actions for the development and enhancement of TÜV digital tools. • Manage TÜV’s Global Brand Portal; and implement Digital Asset Management (DAM) tools globally; including spread across 7 regions within TÜV’s 6 business streams. • Manage digitalization processes and workflows for 8 different operational marketing teams. • Provide capacity building and tailored training of the different digital tools for TÜV personnel at a global scale; as well as create training materials and manuals.