Salma ElSerafy

Produced 2D character artwork in Photoshop from visual references, adapting expressions, props, outfits, and backgrounds while retaining each character’s defining features and proportions. Created flat-colour variations to keep silhouettes, shapes, linework, and palettes consistent across related designs. Worked to detailed creative instructions, checked composition and anatomical details, and revised artwork based on remote feedback.

Created annotated maps, presentation graphics, and illustrated supporting materials for environmental studies of energy and infrastructure projects. Developed public-consultation resources for both specialist and non-specialist audiences, reviewing graphics, captions, and layouts for consistency and accuracy. Coordinated feedback and revisions across multidisciplinary teams while contributing to ecological assessments, Biodiversity Action Plans, and regulatory submissions.

Conceived, designed, and illustrated an original Arabic-language bird-conservation card game for community education in the Lake Burullus area. Translated species information and conservation messages into approachable illustrated materials, balancing accurate wildlife details with engaging, accessible visuals. Prepared additional educational graphics and presentations for local audiences and supported a government-facing workshop on bird-hunting policy.