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I'm Salman Ehsan, a Melbourne-based Senior Product Designer and UI/UX Lead with 11+ years delivering end-to-end design for B2B SaaS across fintech, health tech, and education. I translate product strategy into practical, user-centered experiences through research, usability testing, and cross-functional collaboration, leading design teams and stakeholders to ship high-impact solutions that drive measurable outcomes across time zones. I have led cloud-native SaaS products from discovery to launch, built scalable design systems, and accelerated onboarding and retention. My strengths include design leadership, information architecture, interaction and visual design, and a bias for inclusive, accessible design (WCAG). I’m comfortable working with remote teams and enjoy turning complex business problems into elegant user experiences.…I'm Salman Ehsan, a Melbourne-based Senior Product Designer and UI/UX Lead with 11+ years delivering end-to-end design for B2B SaaS across fintech, health tech, and education. I translate product strategy into practical, user-centered experiences through research, usability testing, and cross-functional collaboration, leading design teams and stakeholders to ship high-impact solutions that drive measurable outcomes across time zones. I have led cloud-native SaaS products from discovery to launch, built scalable design systems, and accelerated onboarding and retention. My strengths include design leadership, information architecture, interaction and visual design, and a bias for inclusive, accessible design (WCAG). I’m comfortable working with remote teams and enjoy turning complex business problems into elegant user experiences.

Salman Ehsan

Product Designer, UX Designer, Designer, +1

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I'm Salman Ehsan, a Melbourne-based Senior Product Designer and UI/UX Lead with 11+ years delivering end-to-end design for B2B SaaS across fintech, health tech, and education. I translate product strategy into practical, user-centered experiences through research, usability testing, and cross-functional collaboration, leading design teams and stakeholders to ship high-impact solutions that drive measurable outcomes across time zones. I have led cloud-native SaaS products from discovery to launch, built scalable design systems, and accelerated onboarding and retention. My strengths include design leadership, information architecture, interaction and visual design, and a bias for inclusive, accessible design (WCAG). I’m comfortable working with remote teams and enjoy turning complex business problems into elegant user experiences.…I'm Salman Ehsan, a Melbourne-based Senior Product Designer and UI/UX Lead with 11+ years delivering end-to-end design for B2B SaaS across fintech, health tech, and education. I translate product strategy into practical, user-centered experiences through research, usability testing, and cross-functional collaboration, leading design teams and stakeholders to ship high-impact solutions that drive measurable outcomes across time zones. I have led cloud-native SaaS products from discovery to launch, built scalable design systems, and accelerated onboarding and retention. My strengths include design leadership, information architecture, interaction and visual design, and a bias for inclusive, accessible design (WCAG). I’m comfortable working with remote teams and enjoy turning complex business problems into elegant user experiences.

Available to hire

I’m Salman Ehsan, a Melbourne-based Senior Product Designer and UI/UX Lead with 11+ years delivering end-to-end design for B2B SaaS across fintech, health tech, and education. I translate product strategy into practical, user-centered experiences through research, usability testing, and cross-functional collaboration, leading design teams and stakeholders to ship high-impact solutions that drive measurable outcomes across time zones.

I have led cloud-native SaaS products from discovery to launch, built scalable design systems, and accelerated onboarding and retention. My strengths include design leadership, information architecture, interaction and visual design, and a bias for inclusive, accessible design (WCAG). I’m comfortable working with remote teams and enjoy turning complex business problems into elegant user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Manager / Designer at BM Financials

May 1, 2025 - May 1, 2025

Led product design and strategy across multiple startup initiatives, including Prism Marketplace and Men’s Medical Concierge. Defined product roadmaps, designed onboarding experiences, and prototyped end-to-end flows. Drove automation and improved backend workflows, coordinating across product, operations, and engineering to deliver scalable, user-centric solutions.

Senior Product Designer at PaperCut

December 1, 2018 - December 1, 2018

Led end-to-end product design for PaperCut's cloud innovation team; discovered, designed and delivered experiences across server-based and cloud-native product lines. Launched 3 SaaS products; owned UX research, IA, wireframes, visual design, interactive prototypes, and user testing; supported multiple product teams concurrently.

UX Lead at VIC Education

October 1, 2018 - October 1, 2018

Rebuilt a legacy reading engagement platform, redesigning IA, onboarding flows, and gamified LMS; improved admin control and efficiency by 30%.

Senior UX Designer at CapGemini

October 1, 2018 - October 1, 2018

Led design for the student onboarding app for RMIT University; created wireframes, dialogue-driven user flows, prototypes and conducted user testing to improve onboarding.

UX Designer at DisplaySweet

November 1, 2017 - November 1, 2017

Automated app-generation processes through a proprietary cloud-based CMS & CRM; conducted user research, wireframing, visual design, and user testing, helping businesses create apps 5x faster than manual development.

UX Lead at SelfWealth

February 1, 2017 - February 1, 2017

Defined value proposition for a FinTech startup, simplified onboarding and portfolio creation flows; designed analysis tools and prototyped using Axure RP to validate concepts.

UX Designer at Accenture (Avanade)

August 1, 2015 - August 1, 2015

Designed user-centric web, mobile, and iPad apps for a diverse client base, including government agencies; delivered improved user experiences and business outcomes.

Product Manager/Designer at BM Financials

February 1, 2024 - May 1, 2025

Led product design and strategy across fintech and healthtech startups, managing UX strategy and delivery. Spearheaded end-to-end product strategy for stock exchange platform and self-service healthtech platform, automating backend workflows.

UX Lead at Education Victoria

September 1, 2018 - December 1, 2018

Redesigned a legacy reading platform making it WCAG-compliant and gamified, improving admin workflow efficiency and student engagement.

UX Lead at SelfWealth

August 1, 2015 - February 1, 2017

Led UX for an award-winning fintech startup, defining value propositions through extensive research and design, resulting in a highly successful trading platform.

Product Manager / Designer at BM Finances

February 1, 2024 - May 1, 2025

Led product design and strategy across fintech and health tech startups with full ownership of UX strategy, research, design, and delivery; managed product, project, and operations functions. For Prism Marketplace (Fintech): spearheaded end-to-end product strategy and design for a stock-exchange platform, conducting generative research and creating intuitive onboarding to drive adoption. For Men's Medical Concierge (Health Tech): developed a self-service platform that automated 85% of backend workflows and streamlined patient onboarding post-consultation.

Senior UX Designer at Cap Gemini

November 1, 2017 - October 1, 2018

Led RM IT University student onboarding app design, improving efficiency by 12%; created comprehensive IA, wireframes, and visual systems; facilitated co-creation workshops with education stakeholders; conducted qualitative research and usability testing to validate design decisions.

UX Designer at Accenture (Avanade)

March 1, 2014 - August 1, 2015

Designed applications for 4 corporate clients and 2 government agencies; delivered end-to-end UX, prototyping and design systems to support scalable enterprise solutions.

UX Designer at Self Wealth

August 1, 2015 - February 1, 2017

Led UX for a fintech startup, defining value proposition through extensive generative research and JTBD methodologies; created onboarding, portfolio tools, and interactive prototypes. The product achieved 10+ Australian innovation awards and became the 3rd largest trading platform in Australia.