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I’m Salome Noemi Kohli, a business- and customer-oriented professional with 14+ years of experience across start-ups and FMCG, spanning marketing, sales, and product development. I’m especially passionate about shaping growth strategies that feel genuinely customer-centric—turning market, customer, and trend insights into clear go-to-market plans, strong campaigns, and measurable results. I enjoy working in a structured, hands-on way: coordinating cross-functional teams, collaborating with external partners, and bringing ideas from early concept through to market launch. Recently, I’ve been upskilling for future-relevant work with a focus on AI tools and modern ways of working, while also developing my leadership and communication strengths through coaching training.…I’m Salome Noemi Kohli, a business- and customer-oriented professional with 14+ years of experience across start-ups and FMCG, spanning marketing, sales, and product development. I’m especially passionate about shaping growth strategies that feel genuinely customer-centric—turning market, customer, and trend insights into clear go-to-market plans, strong campaigns, and measurable results. I enjoy working in a structured, hands-on way: coordinating cross-functional teams, collaborating with external partners, and bringing ideas from early concept through to market launch. Recently, I’ve been upskilling for future-relevant work with a focus on AI tools and modern ways of working, while also developing my leadership and communication strengths through coaching training.

Salome Noemi Kohli

Marketing Strategist, Marketing Consultant, Marketing Analyst, +5

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I’m Salome Noemi Kohli, a business- and customer-oriented professional with 14+ years of experience across start-ups and FMCG, spanning marketing, sales, and product development. I’m especially passionate about shaping growth strategies that feel genuinely customer-centric—turning market, customer, and trend insights into clear go-to-market plans, strong campaigns, and measurable results. I enjoy working in a structured, hands-on way: coordinating cross-functional teams, collaborating with external partners, and bringing ideas from early concept through to market launch. Recently, I’ve been upskilling for future-relevant work with a focus on AI tools and modern ways of working, while also developing my leadership and communication strengths through coaching training.…I’m Salome Noemi Kohli, a business- and customer-oriented professional with 14+ years of experience across start-ups and FMCG, spanning marketing, sales, and product development. I’m especially passionate about shaping growth strategies that feel genuinely customer-centric—turning market, customer, and trend insights into clear go-to-market plans, strong campaigns, and measurable results. I enjoy working in a structured, hands-on way: coordinating cross-functional teams, collaborating with external partners, and bringing ideas from early concept through to market launch. Recently, I’ve been upskilling for future-relevant work with a focus on AI tools and modern ways of working, while also developing my leadership and communication strengths through coaching training.

Available to hire

I’m Salome Noemi Kohli, a business- and customer-oriented professional with 14+ years of experience across start-ups and FMCG, spanning marketing, sales, and product development. I’m especially passionate about shaping growth strategies that feel genuinely customer-centric—turning market, customer, and trend insights into clear go-to-market plans, strong campaigns, and measurable results.

I enjoy working in a structured, hands-on way: coordinating cross-functional teams, collaborating with external partners, and bringing ideas from early concept through to market launch. Recently, I’ve been upskilling for future-relevant work with a focus on AI tools and modern ways of working, while also developing my leadership and communication strengths through coaching training.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

German

Fluent

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Portuguese

Beginner

Work Experience

AI Upskilling & Job Search

September 1, 2025 - Present

Further education focused on AI-powered tools, digital applications, and modern working/communication methods, combined with active job search. Also started leadership, communication, and coaching development through the beginning of a coaching certification.

Personal Sabbatical

April 1, 2025 - September 1, 2025

Focused on personal growth and goal-setting, including time in Portugal to further develop surfing skills.

Interim Marketing & Sales Manager at Choba Choba AG

October 1, 2022 - June 30, 2023

Supported brand, marketing, and communication projects. Coordinated communication with corporate and retail clients and contributed to campaigns and customer communication, including supporting cross-functional processes.

Marketing & Commercial Manager (interim) at Choba Choba AG

January 1, 2022 - January 1, 2023

Supported brand, marketing, and communication projects and coordinated commercial communication with corporate and retail clients.

Sales Manager B2B & Product Development at Choba Choba AG

September 1, 2019 - July 31, 2022

Managed and developed a portfolio of 100+ B2B clients. Developed customer-centric co-branding projects and special editions. Contributed to product ideas using market, customer, and trend insights. Developed communication and marketing initiatives to strengthen customer loyalty and drive sales growth. Collaborated with supply chain, design, and external partners to implement innovative product solutions.

B2B Sales & Product Development Manager at Choba Choba AG

January 1, 2019 - January 1, 2022

Managed and developed a portfolio of 100+ B2B customers, including key-account support and major contract negotiations. Led corporate deals end-to-end from enquiry through delivery, managing Pipedrive CRM and B2B sales forecasting. Developed customized offers, pricing structures, and sales presentations with supply chain and external production partners. Initiated customer-centric co-branding and product projects; one major-client product generated CHF 160,000 in first-year sales. Led cross-functional product development, packaging, and launch activities with supply chain, design, production, and marketing partners.

Marketing Manager at Choba Choba AG

September 1, 2018 - March 31, 2025

Owned the implementation of the marketing strategy and coordinated growth-oriented activities. Contributed to defining and developing company strategy as a management team member. Led and coordinated team members and cross-functional collaboration. Planned and executed customer-centric campaigns across multiple channels, managed and further developed the webshop with a focus on customer experience and conversion, and analyzed customer/market data to optimize initiatives and support growth. Contributed to new product and brand initiatives from idea to market launch through close collaboration with internal teams and external partners.

Customer Experience & Marketing Trainee at Delica AG & Chocolat Frey

August 1, 2018 - September 30, 2019

Supported brand-building and customer experience initiatives. Contributed to partnerships and marketing projects to expand brand reach. Provided customer service support and helped with process improvements.

Customer Experience & Marketing at Choba Choba AG

January 1, 2018 - January 1, 2019

Supported B2C newsletters, Facebook/Instagram communication, marketing campaigns, customer service, and external collaborations.

Marketing & Product Manager (member of management team; led Marketing & Product Development) at Choba Choba AG

January 1, 2018 - January 1, 2025

Led marketing, including product development, from strategic planning through execution. Developed and implemented multi-channel initiatives and managed the marketing budget and content across website, newsletters, social media, and shareholder communications. Owned end-to-end product launches from concept to market, collaborating closely with e-commerce on customer experience and webshop performance. Supervised team members and worked cross-functionally with internal stakeholders and external partners.

Junior Project Manager Sustainability & Communication at Delica AG & Chocolat Frey

August 1, 2017 - August 31, 2018

Contributed to international sustainability projects and supply chain standards. Supported creation of the company’s sustainability report and handled media, consumer, and sustainability communication.

Project Manager Sustainability & Communication at Delica AG & Chocolat Frey (Migros Group)

January 1, 2017 - January 1, 2018

Contributed to international sustainability projects and supply-chain standards. Supported sustainability reporting as well as media, consumer, and sustainability communication.

Sales & Customer Experience (alongside studies) at Beck Glatz Confiseur

January 1, 2009 - January 1, 2017

Provided sales and customer experience in premium confectionery, including customer advice, product knowledge, and understanding of customer needs and purchasing behavior.