I am Salomón Simhon, a Colombian filmmaker, director, and producer born in Bogotá in 1983. I grew up in a world of arts and entertainment, shaped by my mother Eleonora Perea, a renowned art dealer, and my father Jose Simhon, an acclaimed illusionist. My early love for visuals led me to make my first short film ¿Quién soy? in high school with family members in the cast, studied philosophy at Universidad de los Andes, and trained at the Black Maria Film School, where I directed Fe and Sinfónica and later S MILE in Sydney. Back in Bogotá, I founded Direktor Films in 2006, producing music videos and commercials for international brands such as Toyota, Pepsi, Air Jordan, Perry Ellis, Chevrolet, Riot Games, and Visa, and earning three Santalucia Best Music Video awards and two Shock Awards along the way. I opened Cine Tonalá, Bogotá’s first independent cinema, while directing Detective Marañón for Dynamo Productions and collaborating with Mr. Woo Films in Mexico City. In 2020 I made my television debut directing three episodes of Malayerba for VIX Pantaya and Starz, and in 2023 I directed the global Air Jordan campaign while celebrating Riot Games’ League of Legends’ 10th anniversary. I’m currently developing Vegetal, a feature inspired by Gustavo Cerati’s death, a short film Proyecto de vida, and two original series, Grandma’s Bank and La Cuadra.

Salomón Simhon

I am Salomón Simhon, a Colombian filmmaker, director, and producer born in Bogotá in 1983. I grew up in a world of arts and entertainment, shaped by my mother Eleonora Perea, a renowned art dealer, and my father Jose Simhon, an acclaimed illusionist. My early love for visuals led me to make my first short film ¿Quién soy? in high school with family members in the cast, studied philosophy at Universidad de los Andes, and trained at the Black Maria Film School, where I directed Fe and Sinfónica and later S MILE in Sydney. Back in Bogotá, I founded Direktor Films in 2006, producing music videos and commercials for international brands such as Toyota, Pepsi, Air Jordan, Perry Ellis, Chevrolet, Riot Games, and Visa, and earning three Santalucia Best Music Video awards and two Shock Awards along the way. I opened Cine Tonalá, Bogotá’s first independent cinema, while directing Detective Marañón for Dynamo Productions and collaborating with Mr. Woo Films in Mexico City. In 2020 I made my television debut directing three episodes of Malayerba for VIX Pantaya and Starz, and in 2023 I directed the global Air Jordan campaign while celebrating Riot Games’ League of Legends’ 10th anniversary. I’m currently developing Vegetal, a feature inspired by Gustavo Cerati’s death, a short film Proyecto de vida, and two original series, Grandma’s Bank and La Cuadra.

Available to hire

I am Salomón Simhon, a Colombian filmmaker, director, and producer born in Bogotá in 1983. I grew up in a world of arts and entertainment, shaped by my mother Eleonora Perea, a renowned art dealer, and my father Jose Simhon, an acclaimed illusionist. My early love for visuals led me to make my first short film ¿Quién soy? in high school with family members in the cast, studied philosophy at Universidad de los Andes, and trained at the Black Maria Film School, where I directed Fe and Sinfónica and later S MILE in Sydney.

Back in Bogotá, I founded Direktor Films in 2006, producing music videos and commercials for international brands such as Toyota, Pepsi, Air Jordan, Perry Ellis, Chevrolet, Riot Games, and Visa, and earning three Santalucia Best Music Video awards and two Shock Awards along the way. I opened Cine Tonalá, Bogotá’s first independent cinema, while directing Detective Marañón for Dynamo Productions and collaborating with Mr. Woo Films in Mexico City. In 2020 I made my television debut directing three episodes of Malayerba for VIX Pantaya and Starz, and in 2023 I directed the global Air Jordan campaign while celebrating Riot Games’ League of Legends’ 10th anniversary. I’m currently developing Vegetal, a feature inspired by Gustavo Cerati’s death, a short film Proyecto de vida, and two original series, Grandma’s Bank and La Cuadra.

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Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder / Director at Direktor Films
January 1, 2006 - Present
Founded the Bogotá-based production company, creating music videos and commercials for international brands (Toyota, Pepsi, Air Jordan, Perry Ellis, Chevrolet, Riot Games, Visa); earned three Santalucia Best Music Video awards and two Shock Awards.
Director at Mr. Woo Films
January 1, 2012 - Present
Joined the Mexico City-based production company, expanding international directing work.
Director at VIX Pantaya / Starz (Malayerba)
January 1, 2020 - Present
Directed three episodes of the series Malayerba, marking his television debut.
Director at Air Jordan Campaign
January 1, 2023 - Present
Directed the global Air Jordan campaign and celebrated the 10th anniversary of Riot Games’ League of Legends.

Education

Philosophy (brief studies) at Universidad de los Andes
January 11, 2030 - January 6, 2026
Film / Video School training at Black Maria Film School
January 11, 2030 - January 6, 2026
Short drama program at Academy of Photogenic Film Arts
January 11, 2030 - January 6, 2026

Qualifications

Santalucia Award for Best Music Video
January 11, 2030 - January 6, 2026
Santalucia Award for Best Music Video
January 11, 2030 - January 6, 2026
Santalucia Award for Best Music Video
January 11, 2030 - January 6, 2026
Shock Award for Best Music Video
January 11, 2030 - January 6, 2026
Shock Award for Best Music Video
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Gaming, Software & Internet