Hi there! I’m Salona Mishra, a Netherlands-based Paid Social Lead with 8 years of experience driving multi-market growth for D2C and B2B2C brands. I own Meta and YouTube buying end-to-end, from brief to scale, anchored by disciplined testing of hooks, audiences, and offers, all aligned to ROAS and CAC targets. I build guardrails around budget pacing, audience ladders, and creative SOPs, and use GA4 dashboards to reallocate spend weekly. Recently, I’ve scaled multi-country programs with ROAS +18% QoQ to about €30K/month, while maintaining efficiency and a tight WBR/QBR cadence. I’m preparing to localize for EU/UK/US and collaborate with content, brand, and agency partners to drive sustainable growth.

Salona Mishra

Hi there! I’m Salona Mishra, a Netherlands-based Paid Social Lead with 8 years of experience driving multi-market growth for D2C and B2B2C brands. I own Meta and YouTube buying end-to-end, from brief to scale, anchored by disciplined testing of hooks, audiences, and offers, all aligned to ROAS and CAC targets. I build guardrails around budget pacing, audience ladders, and creative SOPs, and use GA4 dashboards to reallocate spend weekly. Recently, I’ve scaled multi-country programs with ROAS +18% QoQ to about €30K/month, while maintaining efficiency and a tight WBR/QBR cadence. I’m preparing to localize for EU/UK/US and collaborate with content, brand, and agency partners to drive sustainable growth.

Available to hire

Hi there! I’m Salona Mishra, a Netherlands-based Paid Social Lead with 8 years of experience driving multi-market growth for D2C and B2B2C brands. I own Meta and YouTube buying end-to-end, from brief to scale, anchored by disciplined testing of hooks, audiences, and offers, all aligned to ROAS and CAC targets. I build guardrails around budget pacing, audience ladders, and creative SOPs, and use GA4 dashboards to reallocate spend weekly.

Recently, I’ve scaled multi-country programs with ROAS +18% QoQ to about €30K/month, while maintaining efficiency and a tight WBR/QBR cadence. I’m preparing to localize for EU/UK/US and collaborate with content, brand, and agency partners to drive sustainable growth.

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Language

English
Fluent
Hindi
Fluent
Dutch
Intermediate

Work Experience

Senior Marketing Strategist at Digiphoto Entertainment Imaging
September 30, 2024 - October 24, 2025
Owned Meta and YouTube buying across GCC & SEA (pilot scope); ran test cells (UGC vs polished; 9:16/1:1) and audience ladders; improved CTR and ROAS; fixed tracking & feed basics with web/BI (Pixel + CAPI, catalog/DPA IDs); established governance and a 60/30/10 allocation; rolled playbooks to 1–2 additional markets without sacrificing efficiency.
Marketing Manager at Licious
March 31, 2024 - October 24, 2025
Owned €400K+ annual growth/lifecycle budget; delivered 30% CAC reduction over two quarters; drove loyalty adoption +48% YoY via segmented email/WhatsApp/app journeys and offer/format tests; added €25K/quarter incremental MRR from lifecycle channels; led cross-channel calendar (YouTube/Instagram/CRM) and refreshed DPA feed to improve ATC to Purchase CVR.
Brand & Partnerships Lead at Big City Promotions
June 30, 2022 - October 24, 2025
Co-built 360-degree go-to-market plans for FMCG brands with digital activations; reels/UGC challenges lifted engagement and sponsor renewals; standardized asset/offer toolkits and tightened reporting from impressions to redemptions to optimize spend.
Brand Executive at Vogo Automotive Pvt. Ltd.
November 30, 2021 - October 24, 2025
Ranned social acquisition across Instagram & YouTube; click-to-install +18% and MAUs +15% through creative refresh cycles and audience updates; managed €200K+ annual A&P; implemented weekly KPI reviews and test logs to scale winners.
Content Lead (Freelance) at Viewfindr Films
April 30, 2020 - October 24, 2025
Produced branded documentaries for YouTube; increased audience retention by 30% through compelling narratives.
Program Associate at Azim Premji Foundation (Wipro)
April 30, 2019 - October 24, 2025
Designed gender-equity workshops in rural regions, strengthening community engagement (2000+ members).
Social Media Manager (Freelance) at Quizitive
May 1, 2025 - Present
Grew weekly event funnels to 150–200 RSVPs; 38% repeat; +12% F&B uplift; built Looker dashboards for weekly asset swaps and budget shifts.
Strategy Consultant (Client Engagement, MBA) at Accenture
January 31, 2025 - October 24, 2025
Contributed to AI-driven ESG scoring approach and dashboards; turned insights into stakeholder-ready narratives.
Go-to-Market Strategist (Client Engagement, MBA) at Synerscope
May 31, 2025 - October 24, 2025
Defined positioning, pricing, segmentation and adoption roadmap for market entry.

Education

MBA at TIAS School of Business and Society
September 1, 2024 - October 24, 2025
Master of English and Communication at Christ University
April 1, 2016 - June 30, 2018

Qualifications

Google Analytics 4 (GA4)
January 11, 2030 - October 24, 2025
Google Ads
January 11, 2030 - October 24, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Software & Internet, Professional Services