Salona Mishra
Hi there! I’m Salona Mishra, a Netherlands-based Paid Social Lead with 8 years of experience driving multi-market growth for D2C and B2B2C brands.
About
Hi there! I’m Salona Mishra, a Netherlands-based Paid Social Lead with 8 years of experience driving multi-market growth for D2C and B2B2C brands. I own Meta and YouTube buying end-to-end, from brief to scale, anchored by disciplined testing of hooks, audiences, and offers, all aligned to ROAS and CAC targets. I build guardrails around budget pacing, audience ladders, and creative SOPs, and use GA4 dashboards to reallocate spend weekly.
Recently, I’ve scaled multi-country programs with ROAS +18% QoQ to about €30K/month, while maintaining efficiency and a tight WBR/QBR cadence. I’m preparing to localize for EU/UK/US and collaborate with content, brand, and agency partners to drive sustainable growth.
- 7 years' experience
- Joined October 2025
Skills· 12
Languages
- EnglishFluent
- HindiFluent
- DutchIntermediate
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
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Work experience· 9 roles
Defined positioning, pricing, segmentation and adoption roadmap for market entry.
Grew weekly event funnels to 150–200 RSVPs; 38% repeat; +12% F&B uplift; built Looker dashboards for weekly asset swaps and budget shifts.
Contributed to AI-driven ESG scoring approach and dashboards; turned insights into stakeholder-ready narratives.
Education
Certifications and awards
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