Hello! I'm a paid social professional with 5+ years of experience supporting full-funnel campaigns across Facebook, Instagram, Reddit, Snapchat, Pinterest, TikTok and LinkedIn. I have agency(~4 years) and freelance experience and work really well in cross-functional teams as well as independently, depending on the project. I've lived in Toronto, Canada for over 8 years and have been remote beginning of 2026. I'd like to travel a little more and remote work provides that flexibility. At my last role, as an Account Manager at the agency - involved leading day-to-day account operations and client liaison, with strengths in campaign planning, performance analysis, and cross-functional coordination to deliver timely, impactful paid social initiatives. During my career sabbatical(~2025) I focused on yoga training and got certified as a multi-style yoga teacher. I also worked at an amazing Toronto based hot yoga studio, where I supported studio readiness and member services, while learning hands-on about client relationship in wellness space. As a freelance Social Media Strategist(for a Therapist) and through roles at GroupM and Investor’s Group, I’ve developed digital strategies to increase inquiries, awareness, and conversions while collaborating with vendors and internal teams.

Hello! I'm a paid social professional with 5+ years of experience supporting full-funnel campaigns across Facebook, Instagram, Reddit, Snapchat, Pinterest, TikTok and LinkedIn. I have agency(~4 years) and freelance experience and work really well in cross-functional teams as well as independently, depending on the project. I've lived in Toronto, Canada for over 8 years and have been remote beginning of 2026. I'd like to travel a little more and remote work provides that flexibility. At my last role, as an Account Manager at the agency - involved leading day-to-day account operations and client liaison, with strengths in campaign planning, performance analysis, and cross-functional coordination to deliver timely, impactful paid social initiatives. During my career sabbatical(~2025) I focused on yoga training and got certified as a multi-style yoga teacher. I also worked at an amazing Toronto based hot yoga studio, where I supported studio readiness and member services, while learning hands-on about client relationship in wellness space. As a freelance Social Media Strategist(for a Therapist) and through roles at GroupM and Investor’s Group, I’ve developed digital strategies to increase inquiries, awareness, and conversions while collaborating with vendors and internal teams.

Available to hire

Hello! I’m a paid social professional with 5+ years of experience supporting full-funnel campaigns across Facebook, Instagram, Reddit, Snapchat, Pinterest, TikTok and LinkedIn. I have agency(~4 years) and freelance experience and work really well in cross-functional teams as well as independently, depending on the project.

I’ve lived in Toronto, Canada for over 8 years and have been remote beginning of 2026. I’d like to travel a little more and remote work provides that flexibility.

At my last role, as an Account Manager at the agency - involved leading day-to-day account operations and client liaison, with strengths in campaign planning, performance analysis, and cross-functional coordination to deliver timely, impactful paid social initiatives.

During my career sabbatical(~2025) I focused on yoga training and got certified as a multi-style yoga teacher. I also worked at an amazing Toronto based hot yoga studio, where I supported studio readiness and member services, while learning hands-on about client relationship in wellness space. As a freelance Social Media Strategist(for a Therapist) and through roles at GroupM and Investor’s Group, I’ve developed digital strategies to increase inquiries, awareness, and conversions while collaborating with vendors and internal teams.

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Language

English
Fluent

Work Experience

Studio Operations & Yoga Training at BeHot Yoga
April 1, 2025 - February 1, 2026
Completed a 200-hour yoga certification and supported studio operations across locations in Toronto and Rishikesh. Maintained class readiness and assisted members with products and equipment during a dedicated professional development sabbatical.
Social Media Strategist at Teen/Adolescent Therapist (Freelance)
January 1, 2025 - March 1, 2025
Created a targeted social strategy aligned with business goals, established content pillars (therapy types, mental health tips, testimonials, thought leadership), and optimized platform selection to raise inquiries and awareness.
Account Manager at GroupM
June 1, 2023 - November 1, 2024
Led end-to-end workflow for multi-channel campaigns (Reddit Category Takeovers, Snapchat First Commercials, Lens, Meta M3) from brief to go-live. Fostered vendor partnerships, aligned campaigns with client objectives, and optimized KPIs (CPM, CPR, CPA, CPC). Managed paid social campaigns across Meta, TikTok, Snapchat, Reddit, Pinterest, LinkedIn, and X with budgets ranging $3M–$5M. Led weekly/bi-weekly reporting, coordinated cross-functional teams (20+), and drove post-campaign analysis and optimization.
Associate Account Manager at GroupM
May 1, 2021 - June 1, 2023
Managed day-to-day account workflow and end-to-end campaign execution. Coordinated RFPs, data workflows, and project schedules for cross-functional teams, and supported creative testing and asset development for platform-specific placements. Delivered campaign health updates and performance-driven optimizations.
Social Media Marketing Manager (Contract) at Investor’s Group (IG) – Patrick Ryan
November 1, 2019 - February 1, 2020
Developed a comprehensive social media strategy focused on brand awareness and lead generation for webinars and events. Managed a detailed content calendar, oversaw the Facebook page, and set up campaigns across Facebook and Instagram with daily performance optimization.
Social Media Marketing Manager (Freelance) at Investor’s Group (IG) – Patrick Ryan
April 1, 2020 - August 1, 2020
Built and executed social media strategy from scratch, aligning with client objectives for webinars and in-person events. Managed content calendars, budgets, and campaigns across Facebook/Instagram with ongoing optimization.
Social Media Marketing Intern at Factory Tile Depot
April 1, 2019 - May 1, 2019
Conducted market research for the home-improvement vertical and competitive analysis to develop a social media strategy. Used tools such as Keywords Everywhere, Sysomos, Rival IQ, Google Analytics, Hootsuite & Buffer.
Studio Operations / Yoga Training at BeHot Yoga / Energy Exchange Crew
April 1, 2025 - February 1, 2026
Completed a 200-hour yoga certification and supported studio operations, maintained class readiness, and assisted members with products and equipment.
Social Media Strategist (Freelance) at Teen/Adolescent Therapist
January 1, 2025 - March 1, 2025
Created a robust targeted social strategy aligned with the psychologist’s business goals, focusing on therapy types, mental health tips, testimonials, thought leadership, and platform optimization.
Social Media Manager (Freelance) at Investor’s Group (IG) – Patrick Ryan
April 1, 2020 - August 1, 2020
Developed social media strategy, managed content calendars, and set up campaigns across Facebook and Instagram, ensuring effective execution and optimal performance.

Education

Add your educational history here.

Qualifications

200-hour Yoga Teacher Certification (Hatha & Ashtanga)
January 11, 2030 - March 21, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Other