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Hello! I'm a paid social professional with 5+ years of experience supporting full-funnel campaigns across Facebook, Instagram, Reddit, Snapchat, Pinterest, TikTok and LinkedIn.

About

Hello! I’m a paid social professional with 5+ years of experience supporting full-funnel campaigns across Facebook, Instagram, Reddit, Snapchat, Pinterest, TikTok and LinkedIn. I have agency(~4 years) and freelance experience and work really well in cross-functional teams as well as independently, depending on the project.

I’ve lived in Toronto, Canada for over 8 years and have been remote beginning of 2026. I’d like to travel a little more and remote work provides that flexibility.

At my last role, as an Account Manager at the agency - involved leading day-to-day account operations and client liaison, with strengths in campaign planning, performance analysis, and cross-functional coordination to deliver timely, impactful paid social initiatives.

During my career sabbatical(~2025) I focused on yoga training and got certified as a multi-style yoga teacher. I also worked at an amazing Toronto based hot yoga studio, where I supported studio readiness and member services, while learning hands-on about client relationship in wellness space. As a freelance Social Media Strategist(for a Therapist) and through roles at GroupM and Investor’s Group, I’ve developed digital strategies to increase inquiries, awareness, and conversions while collaborating with vendors and internal teams.

  • 5 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Other

Work experience· 10 roles

Studio Operations / Yoga Training · BeHot Yoga / Energy Exchange CrewApr 2025 – Feb 2026 · 11 mos

Completed a 200-hour yoga certification and supported studio operations, maintained class readiness, and assisted members with products and equipment.

Studio Operations & Yoga Training · BeHot YogaApr 2025 – Feb 2026 · 11 mos

Completed a 200-hour yoga certification and supported studio operations across locations in Toronto and Rishikesh. Maintained class readiness and assisted members with products and equipment during a dedicated professional development sabbatical.

Social Media Strategist (Freelance) · Teen/Adolescent TherapistJan 2025 – Mar 2025 · 3 mos

Created a robust targeted social strategy aligned with the psychologist’s business goals, focusing on therapy types, mental health tips, testimonials, thought leadership, and platform optimization.

Social Media Strategist · Teen/Adolescent Therapist (Freelance)Jan 2025 – Mar 2025 · 3 mos
Account Manager · GroupMJun 2023 – Nov 2024 · 1 yr 6 mos
Associate Account Manager · GroupMMay 2021 – Jun 2023 · 2 yrs 2 mos
Social Media Manager (Freelance) · Investor’s Group (IG) – Patrick RyanApr 2020 – Aug 2020 · 5 mos
Social Media Marketing Manager (Freelance) · Investor’s Group (IG) – Patrick RyanApr 2020 – Aug 2020 · 5 mos

Certifications and awards

200-hour Yoga Teacher Certification (Hatha & Ashtanga)2030 – 2026

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