Hi, I'm Salsa, a PR consultant and brand strategist. Throughout my career, I have consistently demonstrated a proven ability to enhance brand visibility, engage stakeholders, and manage diverse communication channels. With four years of experience, I've developed and executed impactful branding and communication strategies for global and local companies.​ My focus has been on cultivating public awareness and establishing thought leadership across diverse sectors such as education, human rights, technology, and financial services. I'm confident that my skills in writing, editing, and strategic media engagement (including collaborating with mainstream media, communities, and organizations) would fit this role. Some clients that I've worked with include Accenture, FedEx, Hitachi Vantara, Seiko, the Embassy of the Republic of Indonesia in Lima, UNESCO, and WWF. My proven track record includes securing coverage in top-tier national outlets and crafting compelling narratives that effectively elevate their branding and tailor their contents to the local needs for those clients. As I had the chance to consult their Indonesian and global representatives at the VP and Director level, I've also had the experience to write thought leadership content or op-ed articles to highlight their expertise. I am highly organized, self-driven, and I excel at managing multiple communications projects under tight deadlines while ensuring consistency and quality. I'm comfortable working independently and within a distributed team, as I've also had the opportunity to collaborate and work closely with cross-market teams from SEA countries, America, Canada, and Europe remotely in my previous working experiences. For easy reference to my past projects and achievements, please visit my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_

Salsabila Melati Astri

Hi, I'm Salsa, a PR consultant and brand strategist. Throughout my career, I have consistently demonstrated a proven ability to enhance brand visibility, engage stakeholders, and manage diverse communication channels. With four years of experience, I've developed and executed impactful branding and communication strategies for global and local companies.​ My focus has been on cultivating public awareness and establishing thought leadership across diverse sectors such as education, human rights, technology, and financial services. I'm confident that my skills in writing, editing, and strategic media engagement (including collaborating with mainstream media, communities, and organizations) would fit this role. Some clients that I've worked with include Accenture, FedEx, Hitachi Vantara, Seiko, the Embassy of the Republic of Indonesia in Lima, UNESCO, and WWF. My proven track record includes securing coverage in top-tier national outlets and crafting compelling narratives that effectively elevate their branding and tailor their contents to the local needs for those clients. As I had the chance to consult their Indonesian and global representatives at the VP and Director level, I've also had the experience to write thought leadership content or op-ed articles to highlight their expertise. I am highly organized, self-driven, and I excel at managing multiple communications projects under tight deadlines while ensuring consistency and quality. I'm comfortable working independently and within a distributed team, as I've also had the opportunity to collaborate and work closely with cross-market teams from SEA countries, America, Canada, and Europe remotely in my previous working experiences. For easy reference to my past projects and achievements, please visit my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Salsa, a PR consultant and brand strategist.

Throughout my career, I have consistently demonstrated a proven ability to enhance brand visibility, engage stakeholders, and manage diverse communication channels. With four years of experience, I’ve developed and executed impactful branding and communication strategies for global and local companies.​ My focus has been on cultivating public awareness and establishing thought leadership across diverse sectors such as education, human rights, technology, and financial services. I’m confident that my skills in writing, editing, and strategic media engagement (including collaborating with mainstream media, communities, and organizations) would fit this role.

Some clients that I’ve worked with include Accenture, FedEx, Hitachi Vantara, Seiko, the Embassy of the Republic of Indonesia in Lima, UNESCO, and WWF. My proven track record includes securing coverage in top-tier national outlets and crafting compelling narratives that effectively elevate their branding and tailor their contents to the local needs for those clients. As I had the chance to consult their Indonesian and global representatives at the VP and Director level, I’ve also had the experience to write thought leadership content or op-ed articles to highlight their expertise.

I am highly organized, self-driven, and I excel at managing multiple communications projects under tight deadlines while ensuring consistency and quality. I’m comfortable working independently and within a distributed team, as I’ve also had the opportunity to collaborate and work closely with cross-market teams from SEA countries, America, Canada, and Europe remotely in my previous working experiences.

For easy reference to my past projects and achievements, please visit my portfolio here: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Senior Client Executive at Precious Communications
October 1, 2024 - July 1, 2025
Led and managed projects from strategy formulation to execution, advised senior leaders on go-to-market strategies and value creation for global clients. Increased clients' visibility in the tech industry by securing executive speaking engagements and producing thought leadership content across digital platforms (op-eds, campaign materials, case studies, white papers, social media, and website copy). Streamlined cross-market and cross-functional collaboration across SEA to ensure unified messaging.
Client Executive at Precious Communications
July 1, 2022 - September 30, 2024
Provided communications counsel for SEA and global clients to expand their customer base in Indonesia. Led PR campaigns from ideation to execution (media briefings, speaking opportunities), delivering greater brand awareness and high-quality media coverage. Initiated, developed, and managed communication strategies and projects for business development pitches, proposals, and presentations. Key projects included Palo Alto Networks Ignite on Tour and Cloud Landing Launch (2024) and State of Cybersecurity (2023).
Management Trainee at Precious Communications
April 1, 2022 - July 31, 2022
Promoted to a Client Executive role within 3 months to handle bigger SEA and global clients. Supported clients’ business and industry research, competitor analysis, and trends; drafted relevant press release content; built media relationships through media visits, story pitches, and arranging exclusive interviews with the client’s key people.
Remote Public Relations and Communications Associate at Campaign.com
October 1, 2021 - April 30, 2022
Established and maintained strong media relationships with 10+ outlets; developed concepts for collaboration activities and executed partnerships with 20+ communities and media partners to boost Instagram engagement. Organized events to drive positive coverage and promote brand interest; secured 20+ coverage in Indonesian, English, and French media.
Remote Public Relations and Business Development at Satu Persen
October 1, 2020 - December 31, 2020
Managed collaborative activities including podcasts, webinars, and social media content, resulting in a 200% increase in outreach within 1 month. Conducted 5+ ad hoc marketing analyses and assisted in managing website content. Led a Spotify team of 15 people tracking user behavior and trends; Spotify podcast trended at #14 in Indonesia on November 25, 2020.

Education

Bachelor of Arts in English Language and Literature (Cum Laude) at Diponegoro University
January 11, 2030 - January 1, 2021

Qualifications

TOEFL ITP – 593/677; CEFR level C2 Professional Proficiency
January 11, 2030 - February 10, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Telecommunications