I am a results-driven marketing professional with 6+ years of experience delivering go-to-market campaigns, product launches, and localized 360° strategies across the UK and EMEA. I excel in cross-functional CRM-led lead management, stakeholder alignment, and data-driven decision making that moves revenue. I enjoy collaborating with UK creators and global brand teams to bridge strategy and execution. I've built and led multi-channel content across Meta platforms, created marketing materials for diverse stakeholders, and improved engagement and sentiment through targeted campaigns. I am proficient in analytics, optimization, and automation, with a proven track record of delivering measurable ROI and scalable results.

Salum Al-Amin

I am a results-driven marketing professional with 6+ years of experience delivering go-to-market campaigns, product launches, and localized 360° strategies across the UK and EMEA. I excel in cross-functional CRM-led lead management, stakeholder alignment, and data-driven decision making that moves revenue. I enjoy collaborating with UK creators and global brand teams to bridge strategy and execution. I've built and led multi-channel content across Meta platforms, created marketing materials for diverse stakeholders, and improved engagement and sentiment through targeted campaigns. I am proficient in analytics, optimization, and automation, with a proven track record of delivering measurable ROI and scalable results.

Available to hire

I am a results-driven marketing professional with 6+ years of experience delivering go-to-market campaigns, product launches, and localized 360° strategies across the UK and EMEA. I excel in cross-functional CRM-led lead management, stakeholder alignment, and data-driven decision making that moves revenue. I enjoy collaborating with UK creators and global brand teams to bridge strategy and execution.

I’ve built and led multi-channel content across Meta platforms, created marketing materials for diverse stakeholders, and improved engagement and sentiment through targeted campaigns. I am proficient in analytics, optimization, and automation, with a proven track record of delivering measurable ROI and scalable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
German
Beginner
Arabic
Advanced
Swahili
Advanced

Work Experience

Regional Marketing Coordinator & Data Analyst at Meta (Facebook)
January 1, 2021 - December 31, 2025
Coordinated regional go-to-market campaigns, analyzed performance data, and built dashboards to inform strategy; collaborated with regional teams to optimize lead generation and brand visibility across markets.
Remote Marketing Manager at Rightly
May 1, 2020 - December 31, 2023
Led multi-channel GTM campaigns and launches, driving +55% qualified leads and +45% Q1 sales. Adapted campaigns for UK & MEA, boosting engagement by 55% and conversions. Partnered with Sales, Product, Training, and external creators to expand pipeline by 36% and reach by 50%. Managed KPIs, reporting, and budgets via Salesforce, GA, and BI tools, cutting cost-per-lead by 30% while sustaining ROI.
Junior Marketer at MB Holding Petroleum Company LLC
October 1, 2018 - February 29, 2020
Supported digital marketing programs, content creation, and campaigns to improve brand visibility and lead generation in the Middle East and MEA; contributed to local market expansion.

Education

Master of Business Administration (Marketing) at Nottingham Trent University
January 11, 2030 - December 10, 2025
Bachelor of Business Administration (Marketing) at Nottingham Trent University
January 11, 2030 - December 10, 2025
Master of Business Administration: Marketing at Nottingham Trent University
January 11, 2030 - December 10, 2025
Bachelor of Business Administration: Marketing at Nottingham Trent University
January 11, 2030 - December 10, 2025

Qualifications

CIM (Charted Institute of Marketing)
December 1, 2017 - May 1, 2025
CIM Professional Marketing Certification
January 11, 2030 - December 10, 2025
Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - December 10, 2025
Google SEO Fundamentals
January 11, 2030 - December 10, 2025
SEMrush Academy Certification
January 11, 2030 - December 10, 2025
HubSpot Academy Certification
January 11, 2030 - December 10, 2025
Annual Security Awareness & Data Privacy
January 11, 2030 - December 10, 2025
CIM Professional Marketing Certification – Chartered Institute of Marketing
January 11, 2030 - December 10, 2025
Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - December 10, 2025
HubSpot Academy Certification
January 11, 2030 - December 10, 2025
SEMrush Academy – SEO Certification
January 11, 2030 - December 10, 2025

Industry Experience

Computers & Electronics, Software & Internet, Other, Professional Services, Media & Entertainment, Education, Retail