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I’m a Kids Digital Content Strategist focused on storytelling and audience engagement, creating social-first content for platforms like TikTok and Instagram, and building educational experiences for children. I’m passionate about children’s media, literacy, and digital storytelling, collaborating with creators, brands, and publishers to grow educational content communities. I’m skilled in content ideation, editorial planning, performance analysis, and cross-functional collaboration to develop engaging digital experiences.…I’m a Kids Digital Content Strategist focused on storytelling and audience engagement, creating social-first content for platforms like TikTok and Instagram, and building educational experiences for children. I’m passionate about children’s media, literacy, and digital storytelling, collaborating with creators, brands, and publishers to grow educational content communities. I’m skilled in content ideation, editorial planning, performance analysis, and cross-functional collaboration to develop engaging digital experiences.

Salwa Nur Fadhila

Marketing Strategist, Brand Strategist, Growth Marketer, +6

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I’m a Kids Digital Content Strategist focused on storytelling and audience engagement, creating social-first content for platforms like TikTok and Instagram, and building educational experiences for children. I’m passionate about children’s media, literacy, and digital storytelling, collaborating with creators, brands, and publishers to grow educational content communities. I’m skilled in content ideation, editorial planning, performance analysis, and cross-functional collaboration to develop engaging digital experiences.…I’m a Kids Digital Content Strategist focused on storytelling and audience engagement, creating social-first content for platforms like TikTok and Instagram, and building educational experiences for children. I’m passionate about children’s media, literacy, and digital storytelling, collaborating with creators, brands, and publishers to grow educational content communities. I’m skilled in content ideation, editorial planning, performance analysis, and cross-functional collaboration to develop engaging digital experiences.

Available to hire

I’m a Kids Digital Content Strategist focused on storytelling and audience engagement, creating social-first content for platforms like TikTok and Instagram, and building educational experiences for children. I’m passionate about children’s media, literacy, and digital storytelling, collaborating with creators, brands, and publishers to grow educational content communities.

I’m skilled in content ideation, editorial planning, performance analysis, and cross-functional collaboration to develop engaging digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Indonesian

Fluent

Danish

Beginner

Work Experience

Content Creator (Freelance) – TikTok at TikTok

December 1, 2022 - Present

Create and manage social-first content for a TikTok community of 4.5K+ followers, focusing on storytelling-driven product and lifestyle content. Collaborate with 100+ local and international brands including L’Oréal, Maybelline, Embryolisse, and Make Over to develop engaging short-form digital campaigns. Conceptualize content ideas aligned with brand messaging and audience trends, translating marketing objectives into high-performing digital content formats. Track performance metrics and audience insights to optimize future content strategy.

Founder (Freelance) – Lentera Kelana at TikTok

July 1, 2024 - Present

Develop digital content focused on children’s literacy and early childhood learning, translating educational topics into engaging short-form video content. Research trends in children’s content and apply them to develop creative educational storytelling formats. Develop content campaigns designed to build engagement around children’s stories and reading culture.

Content & Social Media Staff (Volunteer) – Book Dragon Children’s Book Publisher at Book Dragon Children's Book Publisher

July 1, 2024 - Present

Supported digital content and social media strategy for children’s book launches. Experimented with storytelling formats to make books and learning accessible and entertaining for young audiences and parents. Collaborated with educators, influencers, and literacy organizations to expand reach within early childhood education communities.

E-commerce, Trade and Shopper Marketing Intern at Philips Domestic Appliances (Versuni)

September 1, 2022 - September 1, 2023

Developed and executed TikTok content strategy that contributed to 853% sales growth, and followers’ growth from 50k to 450k followers in a year on @PhilipsHomeLiving.id TikTok account through optimized content, influencer collaborations, and digital campaigns. Produced content briefs for agencies and creators, aligning social content with campaign messaging and brand guidelines. Coordinated cross-functionally with marketing, agencies, and creative teams to execute monthly campaigns and content calendars. Managed 720+ hours of livestream content, analysing audience engagement and performance metrics. Produced monthly performance reports translating content insights into strategic recommendations for future campaigns.

Social Media & CRM Intern at Oriente

June 1, 2022 - September 1, 2022

Developed Instagram content strategy that grew the account from 5K to 14K followers in one month. Planned monthly content calendars and collaborated with designers for visual storytelling. Executed CRM content campaigns across push notifications, email, and in-app messaging.

Digital Ads & Web Intern at Something Beauty

October 1, 2021 - January 1, 2022

Created digital marketing campaigns and email content that improved open rates by 25% and CTR by 20%. Supported e-commerce campaigns that increased website traffic by 35%. Managed TikTok and Google Ads campaigns while monitoring performance data to improve campaign efficiency.