In my first year, I led a 16% growth in paid social spending while increasing conversions by 43% YoY and reducing CPA by 19%. I launched Tide's initial influencer campaign, which came in 30% under the CPA target in its first quarter. I also introduced a new in-house UGC-based creative process, resulting in a 100% increase in CTR.

Senior Paid Media Strategist at Typeform

January 1, 2025 - Present

My current role involves managing various paid marketing channels across all global markets, actively managing $1M+ per month. The role requires close collaboration with the creative team to deliver speedy development of high performing creative.

Paid Media Manager & Ecommerce Strategist at DMT

December 31, 2023 - October 14, 2025

Increased store visits by 13% in the first quarter of working with a national food chain through paid advertising. Oversaw approximately £100k of monthly ad spend across clients in a range of industries.

Paid Media, CRM and Team Manager at The Normal Company

December 31, 2022 - October 14, 2025

Managed the onboarding process for all new clients, including the setup of CRM flows, tracking, and ad accounts. Profitably managed £120-170k per month across 5 paid advertising clients. Managed the workload of a team of 5, including designers and marketing executives.

Senior/Paid Media Executive at Various Agencies

December 31, 2021 - October 14, 2025

Exposure to a number of high-quality clients, including San Carlo Group, Oh Polly, Couture Club, Beauty Works, etc. This role included managing significantly high-spending paid accounts, with expenditures reaching upwards of £500k per month during peak times. Channels covered included Meta, TikTok, Reddit, Twitter/X, LinkedIn, Snapchat, Pinterest; used AppsFlyer, Looker/Looker Studio, Google Analytics, and Zapier.