Paid Media Specialist with expertise in Ecom, Fintech and SaaS

Paid Media Specialist with expertise in Ecom, Fintech and SaaS

Available to hire

Paid Media Specialist with expertise in Ecom, Fintech and SaaS

Language

English
Fluent

Work Experience

Paid Social Manager at Tide Banking
December 31, 2025 - October 14, 2025
In my first year, I led a 16% growth in paid social spending while increasing conversions by 43% YoY and reducing CPA by 19%. I launched Tide's initial influencer campaign, which came in 30% under the CPA target in its first quarter. I also introduced a new in-house UGC-based creative process, resulting in a 100% increase in CTR.
Senior Paid Media Strategist at Typeform
January 1, 2025 - Present
My current role involves managing various paid marketing channels across all global markets, actively managing $1M+ per month. The role requires close collaboration with the creative team to deliver speedy development of high performing creative.
Paid Media Manager & Ecommerce Strategist at DMT
December 31, 2023 - October 14, 2025
Increased store visits by 13% in the first quarter of working with a national food chain through paid advertising. Oversaw approximately £100k of monthly ad spend across clients in a range of industries.
Paid Media, CRM and Team Manager at The Normal Company
December 31, 2022 - October 14, 2025
Managed the onboarding process for all new clients, including the setup of CRM flows, tracking, and ad accounts. Profitably managed £120-170k per month across 5 paid advertising clients. Managed the workload of a team of 5, including designers and marketing executives.
Senior/Paid Media Executive at Various Agencies
December 31, 2021 - October 14, 2025
Exposure to a number of high-quality clients, including San Carlo Group, Oh Polly, Couture Club, Beauty Works, etc. This role included managing significantly high-spending paid accounts, with expenditures reaching upwards of £500k per month during peak times. Channels covered included Meta, TikTok, Reddit, Twitter/X, LinkedIn, Snapchat, Pinterest; used AppsFlyer, Looker/Looker Studio, Google Analytics, and Zapier.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Retail