Available to hire
I am a dynamic and detail-oriented Communication and Marketing Professional with over 9 years of experience that spans public relations, digital marketing, media engagement, and executive support. I have a proven track record of successfully managing high-impact campaigns, coordinating large-scale events, and building strong relationships with media, stakeholders, and sponsors.
I am skilled in project management, content creation, KPI reporting, and team leadership, and I thrive in fast-paced environments. Known for my exceptional multitasking abilities and solutions-oriented mindset, I continuously aim to deliver impactful marketing strategies that align with organizational goals and drive engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Communication Marketing Manager at Africa Critical Minerals Summit
December 31, 2024 - August 19, 2025Spearheaded marketing strategies, managed social media engagement, coordinated media relations, and executed promotional campaigns to enhance summit visibility. Liaised with industry leaders and secured sponsorships by drafting and negotiating contracts. Designed and developed the company website, event brochure, and business portfolio to ensure cohesive branding. Organized media engagement and press coverage for the summit and its launch. Compiled monthly marketing performance reports and distributed press releases to amplify brand presence.
Creative Personal Assistant at TBWA Hunt Lascaris
April 30, 2024 - August 19, 2025Provided daily administrative support focusing on sensitivity, tact, and diplomacy. Managed files, calendars, diaries, travel arrangements, and expense claims. Assisted in developing administrative standards and collaborated on ad-hoc creative projects. Provided logistical support for company-wide events and maintained electronic employee records. Managed office stationery orders and invoice processing.
Talent Manager & Project Coordinator at BrandConnect
August 31, 2023 - August 19, 2025Managed calendar systems, liaised with executives and external partners, and led editorial calendar planning as a Social Media Content Strategist. Developed content strategies aligned with business goals, executed influencer marketing campaigns, and contributed to artwork creation enhancing brand identity. Evaluated talent, monitored project progress, and handled billing and procurement.
Executive Assistant to Chief Executive Officer at Kena Outdoor ZA
November 30, 2022 - August 19, 2025Managed CEO's diary, external events, conferences, and international travel arrangements. Coordinated car rentals, hotel reservations, and visa processing. Maintained smooth office operations and upheld strict confidentiality. Provided excellent client service and identified opportunities to enhance business growth and training.
Executive Administrator at Mackay Communication
August 31, 2019 - August 19, 2025Handled media relations, client event coordination, campaign support, content creation, production management, and client collaboration. Supported digital webinars and managed talent and event logistics for product launches and wellness conferences.
Public Relations & Communications Assistant at The Digital Plug
January 31, 2020 - August 19, 2025Provided executive support including travel and calendar management. Supported production logistics for wall mural and billboard campaigns. Drafted and managed contracts, liaised with suppliers and agencies, maintained internal campaign statuses, managed social media updates and website profile, and coordinated travel for leadership and sales teams.
Executive Assistant & Social Media Manager at Indaba Billboards
September 30, 2021 - August 19, 2025Managed calendar systems, acted as liaison among executives and partners, planned editorial calendars, developed social media content strategies, ensured content consistency, executed influencer marketing campaigns, and contributed to artwork creation enhancing brand visual identity.
Communication Marketing Manager at Africa Critical Minerals Summit
December 1, 2024 - August 20, 2025Developed and executed the full marketing strategy for the summit, aligning messaging with organizational goals. Managed and grew social media accounts, creating content that increased engagement and reach. Liaised with ministers, stakeholders, and industry leaders to secure high-profile speakers and sponsorships. Coordinated with design teams to develop websites, brochures, and marketing materials. Handled media engagement and secured event coverage through press releases and interviews. Oversaw partnerships with photographers and videographers for event coverage. Drafted and managed contracts and NDAs for sponsors and partners. Analyzed campaign metrics and delivered monthly KPI reports to guide strategy.
Creative Personal Assistant at TBWA Hunt Lascaris
April 1, 2024 - August 20, 2025Provided comprehensive executive support including calendar management, meetings, and confidential correspondence. Arranged national and international travel and accommodations. Assisted with project timelines and creative team support, ensuring deliverables were met. Managed procurement and office supplies. Supported company events with catering, logistics, and administrative coordination. Maintained accurate records, processed invoices, and liaised with vendors.
Talent Manager & Project Coordinator at BrandConnect
August 1, 2023 - August 20, 2025Led and executed on-the-ground brand activations, ensuring seamless coordination of promotional campaigns. Sourced promotional talent such as brand ambassadors and activation teams for client campaigns. Drafted and negotiated contracts for brand ambassadors, suppliers, and partners. Conducted market mapping research for target demographics and competitor positioning. Developed and managed editorial calendars and digital content strategies. Executed influencer marketing campaigns and built long-term relationships with industry voices. Managed project timelines, meetings, and reporting. Handled procurement, invoicing, contract filing, and post-activation reporting. Collaborated with creative and marketing teams to design impactful branded content.
Executive Assistant to CEO at Kena Outdoor ZA
November 1, 2022 - August 20, 2025Managed CEO’s calendar, coordinated Exco meetings, and maintained travel schedules. Oversaw bookings for car rentals, hotels, and visas ensuring smooth international logistics. Drafted internal communications and board documents with confidentiality and accuracy. Identified areas for business process improvement and helped implement staff training. Provided exceptional telephone and client support. Assisted in preparing award submissions and proposals for Out-of-Home marketing recognition.
Executive Assistant & Social Media Manager at Indaba Billboards
September 1, 2021 - August 20, 2025Planned and implemented content strategies across social media platforms. Collaborated with creative teams to produce cohesive visual content and brand messaging. Designed influencer marketing campaigns and managed talent relationships. Maintained campaign status reports and editorial calendars. Managed executive diaries and assisted with stakeholder communication. Supported logistics and office administration to ensure workflow efficiency.
Public Relations & Communications Assistant at The Digital Plug
January 1, 2020 - August 20, 2025Assisted with campaign planning, rollout, and coordination for digital billboard and mural projects. Supported onboarding of new influencers ensuring alignment with brand goals. Drafted contracts and managed agreements for mural landlords and digital billboard placements. Coordinated production timelines and logistics including materials procurement and talent travel. Posted real-time campaign updates across social media. Sent campaign proof-of-flighting and performance reports. Updated company website and digital portfolio. Maintained internal campaign tracking sheets and managed correspondence with suppliers and agencies.
Executive Administrator at Mackay Communications
August 1, 2019 - August 20, 2025Developed media lists and sourced press coverage opportunities for PR clients. Helped coordinate major campaign launches including Avon and Bernini for Distell. Managed speaker riders, vendor bookings, and venue logistics for events. Wrote and maintained social media calendars and delivered monthly analytics reports. Coordinated production planning for YouTube shows including sourcing and scheduling talent. Supported tender submissions, status meetings, and media events.
Digital Strategist & Project Coordinator at Ideation Digital Marketing
July 1, 2025 - August 20, 2025Developed and implemented integrated marketing strategies for digital campaigns. Oversaw campaign execution and monitored brand performance. Managed and supported marketing team members on project deliverables. Conducted in-depth market research and competitor analysis to guide strategy. Collaborated internally to align campaign messaging and execution. Produced performance reports with analytics and recommendations.
Marketing Coordinator at African Energy Enterprises
July 1, 2025 - August 20, 2025Developed marketing and business development strategies to support company goals. Conducted research and data analysis for public relations and outreach campaigns. Supported website content updates and SEO improvements. Assisted with tender sourcing and submission preparation. Provided administrative support and contributed to client service and sales tasks. Coordinated event logistics and marketing campaign rollout.
Communication Marketing Manager at Africa Critical Minerals Summit
December 1, 2024 - August 20, 2025Developed and executed the full marketing strategy for the summit, aligning messaging with organizational goals. Managed and grew social media accounts, creating content that increased engagement and reach. Liaised with ministers, stakeholders, and industry leaders to secure high-profile speakers and sponsorships. Coordinated with design teams to develop the website, brochures, and marketing materials. Handled media engagement and secured event coverage through press releases and interviews. Oversaw partnerships with photographers/videographers and drafted/managing contracts and NDAs. Analyzed campaign metrics and delivered monthly KPI reports.
Creative Personal Assistant at TBWA Hunt Lascaris
April 1, 2024 - August 20, 2025Provided comprehensive executive support, managing calendars, meetings, and confidential correspondence. Arranged national and international travel, accommodations, and processed expense claims. Assisted with project timelines and creative team support, ensuring deliverables were met. Managed procurement and office supplies to keep teams fully operational. Supported company events with catering, logistics, and administration coordination. Maintained accurate records, processed invoices, and liaised with vendors.
Talent Manager & Project Coordinator at BrandConnect
August 1, 2023 - August 20, 2025Led and executed on-the-ground brand activations ensuring seamless coordination of promotional campaigns. Sourced promotional talent including brand ambassadors and activation teams for client campaigns. Drafted and negotiated contracts for brand ambassadors, suppliers, and partners. Conducted market mapping research to identify target demographics and activation zones. Developed and managed editorial calendars and digital content strategies. Executed influencer marketing campaigns and managed project timelines, procurement, invoicing, contract filing, and reporting. Collaborated with creative and marketing teams on branded content.
Executive Assistant to CEO at Kena Outdoor ZA
November 1, 2022 - August 20, 2025Managed CEO’s calendar, coordinated Exco meetings, and maintained travel schedules. Oversaw bookings for car rentals, hotels, and visas ensuring smooth international logistics. Drafted internal communications and board documents with confidentiality. Identified process improvements and implemented staff training. Provided telephone and front-facing client support and assisted in preparing award submissions and proposals for Out-of-Home marketing recognition.
Executive Assistant & Social Media Manager at Indaba Billboards
September 1, 2021 - August 20, 2025Planned and implemented content strategies across social media. Collaborated with creative teams to produce cohesive visual content and brand messaging. Designed influencer marketing campaigns and managed talent relationships. Maintained campaign status reports and editorial calendars. Managed executive diaries and stakeholder communication. Supported logistics and office administration for workflow efficiency.
Public Relations & Communications Assistant at The Digital Plug
January 1, 2020 - August 20, 2025Assisted with campaign planning and rollout for digital billboard and mural projects. Supported influencer onboarding for brand campaigns. Drafted contracts for mural landlords and billboard placements. Coordinated production timelines, materials procurement, and talent travel. Posted real-time campaign updates on social media. Sent proof-of-flighting and performance reports to teams and clients. Updated company website and maintained campaign tracking sheets.
Executive Administrator at Mackay Communications
August 1, 2019 - August 20, 2025Developed media lists and sourced press coverage opportunities. Helped coordinate major campaign launches for clients like Avon and Bernini. Managed speaker riders, vendor bookings, and venue logistics. Wrote and maintained social media calendars and delivered monthly analytics reports. Coordinated production planning for YouTube shows and supported tender submissions and media events.
Digital Strategist & Project Coordinator at Ideation Digital Marketing
July 1, 2025 - August 20, 2025Developed and implemented integrated marketing strategies for digital campaigns. Oversaw campaign execution, monitored brand performance, and managed marketing team deliverables. Conducted market research and competitor analysis to guide strategy. Collaborated across departments to align messaging. Produced performance reports with analytics and recommendations.
Marketing Coordinator at African Energy Enterprises
July 1, 2025 - August 20, 2025Developed marketing and business development strategies. Conducted research and data analysis for PR and outreach campaigns. Supported website updates and SEO improvements. Assisted with tender sourcing and submissions. Provided administrative, client service, and sales support. Coordinated event logistics and marketing rollout.
Communication Marketing Manager at Africa Critical Minerals Summit
December 1, 2024 - August 20, 2025Led the development and execution of the full marketing strategy for the summit, ensuring alignment with organizational goals. Managed and grew social media accounts which increased engagement and reach. Negotiated and secured high-profile speakers and sponsorships by liaising with ministers, stakeholders, and industry leaders. Coordinated with design teams for website, brochures, and marketing materials development. Handled media engagement and secured event coverage. Oversaw partnerships with photographers and videographers, managed contracts and NDAs, and delivered monthly KPI reports based on campaign metrics.
Creative Personal Assistant at TBWA Hunt Lascaris
April 1, 2024 - August 20, 2025Provided comprehensive executive support including calendar and meeting management, confidential correspondence handling, and international travel arrangements. Assisted with project timelines and creative team support to meet deliverables. Managed procurement and office supplies, supported event logistics including catering and administration, maintained records, processed invoices, and liaised with vendors.
Talent Manager & Project Coordinator at BrandConnect
August 1, 2023 - August 20, 2025Led on-the-ground brand activations and coordinated promotional campaigns. Sourced promotional talent including brand ambassadors and activation teams. Drafted and negotiated contracts to ensure compliance and clarity. Conducted market research for target demographics and suitable activation zones. Developed and managed editorial calendars and digital content strategies. Executed influencer marketing campaigns building long-term relationships. Managed project timelines, procurement, invoicing, reports, and collaborated with creative teams on branded content.
Executive Assistant to CEO at Kena Outdoor ZA
November 1, 2022 - August 20, 2025Managed CEO calendar, coordinated executive committee meetings, and handled extensive travel logistics including visas and bookings. Drafted internal communications and board documents with confidentiality. Supported business process improvements and staff training initiatives. Provided exceptional telephone and client support, and assisted in preparing award submissions and proposals for Out-of-Home marketing.
Executive Assistant & Social Media Manager at Indaba Billboards
September 1, 2021 - August 20, 2025Planned and implemented content strategies across social media platforms while collaborating with creative teams to deliver cohesive brand messaging. Designed influencer marketing campaigns and managed talent relationships. Maintained campaign status reports and editorial calendars. Managed executive diaries and supported stakeholder communication alongside logistics and office administration tasks.
Public Relations & Communications Assistant at The Digital Plug
January 1, 2020 - August 20, 2025Assisted with campaign planning and coordination for digital billboard and mural projects. Supported influencer onboarding ensuring brand alignment. Drafted contracts for mural landlords and billboard placements. Coordinated production timelines and logistics including materials procurement and talent travel. Managed real-time social media updates and performance reports, updating company website and campaign tracking sheets.
Executive Administrator at Mackay Communications
August 1, 2019 - August 20, 2025Developed media lists and sourced press coverage opportunities for PR clients. Coordinated major campaign launches including Avon and Bernini for Distell. Managed vendor bookings, venue logistics, and speaker riders. Created social media calendars and analytics reports. Supported production planning for YouTube shows and tender submissions.
Digital Strategist & Project Coordinator at Ideation Digital Marketing
July 1, 2025 - August 20, 2025Developed and implemented integrated marketing strategies for digital campaigns. Oversaw execution and monitored brand performance. Supported marketing team deliverables, conducted market research and competitor analysis, aligned campaign messaging, and produced performance reports with analytics.
Marketing Coordinator at African Energy Enterprises
July 1, 2025 - August 20, 2025Developed marketing and business development strategies supporting company goals. Conducted research and data analysis for public relations and outreach campaigns. Assisted with website content updates and SEO improvements. Managed tender sourcing and submission preparation, event logistics, and marketing campaign rollouts.
Education
Diploma in Public Relations Management at Cape Peninsula Technology University
January 1, 2015 - January 1, 2018Matric at Bellville High School
January 1, 2008 - January 1, 2008Diploma in Public Relations Management at Cape Peninsula University of Technology
January 1, 2015 - January 1, 2018Matric Certificate at Bellville High School
January 1, 2008 - January 1, 2008Diploma in Public Relations Management at Cape Peninsula University of Technology
January 1, 2015 - January 1, 2018Matric Certificate at Bellville High School
January 1, 2008 - January 1, 2008Diploma in Public Relations Management at Cape Peninsula University of Technology
January 1, 2015 - January 1, 2018Matric Certificate at Bellville High School
January 1, 2008 - January 1, 2008Qualifications
Diploma in Public Relations Management
January 1, 2015 - January 1, 2018Matric
January 1, 2008 - January 1, 2008Industry Experience
Professional Services, Media & Entertainment, Travel & Hospitality, Government, Energy & Utilities, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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