Sam Davies applies a journalistic approach to brand and corporate communication, drawing on 20 years’ international experience as a reporter, copywriter, video producer and content director. He started at the Phnom Penh Post in Cambodia, then worked in print and broadcast journalism in Australia and Qatar. Moving to Paris in 2008, he joined France 24’s social media and video desk, then in 2016 became Danone’s first ever Global Head of Content, executing its new brand positioning ‘One Planet One Health’. He launched Samedi Media in 2019, a high-end content and communications agency combining traditional storytelling techniques and traditions with AI processes and latest digital tools. Clients include global players in energy, finance, luxury, hospitality, food & beverage, advertising and media, with content featuring Elon Musk, Piers Morgan and Jeremy Clarkson, and more.…Sam Davies applies a journalistic approach to brand and corporate communication, drawing on 20 years’ international experience as a reporter, copywriter, video producer and content director. He started at the Phnom Penh Post in Cambodia, then worked in print and broadcast journalism in Australia and Qatar. Moving to Paris in 2008, he joined France 24’s social media and video desk, then in 2016 became Danone’s first ever Global Head of Content, executing its new brand positioning ‘One Planet One Health’. He launched Samedi Media in 2019, a high-end content and communications agency combining traditional storytelling techniques and traditions with AI processes and latest digital tools. Clients include global players in energy, finance, luxury, hospitality, food & beverage, advertising and media, with content featuring Elon Musk, Piers Morgan and Jeremy Clarkson, and more.WWWW…