I am a marketing and media professional with over 8 years of experience developing, managing, and optimizing advertising campaigns for national brands. Throughout my career, I have worked closely with clients, media partners, and cross-functional teams to drive engagement, increase brand visibility, and deliver measurable business results. My experience includes audience strategy, digital marketing, campaign execution, performance analysis, content planning, vendor management, and relationship building. I am passionate about understanding consumer behavior and identifying opportunities to grow brands through emerging platforms and social commerce. Currently, I work as a Senior Negotiator at Publicis Media, one of the world’s largest media agencies, where I manage multimillion-dollar advertising investments and collaborate with clients to maximize campaign performance. In addition to my professional experience, I actively follow social media trends and understand how engaging content, influencer partnerships, and community engagement drive growth and conversions on platforms like TikTok. What sets me apart is my combination of strategic marketing expertise, analytical thinking, and relationship-building skills. I am excited about the opportunity to apply my marketing background, digital expertise, and passion for social commerce to help Golden Nest expand its TikTok presence, grow its community, and increase TikTok Shop sales.

Samantha A Dorste

I am a marketing and media professional with over 8 years of experience developing, managing, and optimizing advertising campaigns for national brands. Throughout my career, I have worked closely with clients, media partners, and cross-functional teams to drive engagement, increase brand visibility, and deliver measurable business results. My experience includes audience strategy, digital marketing, campaign execution, performance analysis, content planning, vendor management, and relationship building. I am passionate about understanding consumer behavior and identifying opportunities to grow brands through emerging platforms and social commerce. Currently, I work as a Senior Negotiator at Publicis Media, one of the world’s largest media agencies, where I manage multimillion-dollar advertising investments and collaborate with clients to maximize campaign performance. In addition to my professional experience, I actively follow social media trends and understand how engaging content, influencer partnerships, and community engagement drive growth and conversions on platforms like TikTok. What sets me apart is my combination of strategic marketing expertise, analytical thinking, and relationship-building skills. I am excited about the opportunity to apply my marketing background, digital expertise, and passion for social commerce to help Golden Nest expand its TikTok presence, grow its community, and increase TikTok Shop sales.

Available to hire

I am a marketing and media professional with over 8 years of experience developing, managing, and optimizing advertising campaigns for national brands. Throughout my career, I have worked closely with clients, media partners, and cross-functional teams to drive engagement, increase brand visibility, and deliver measurable business results.

My experience includes audience strategy, digital marketing, campaign execution, performance analysis, content planning, vendor management, and relationship building. I am passionate about understanding consumer behavior and identifying opportunities to grow brands through emerging platforms and social commerce.

Currently, I work as a Senior Negotiator at Publicis Media, one of the world’s largest media agencies, where I manage multimillion-dollar advertising investments and collaborate with clients to maximize campaign performance.

In addition to my professional experience, I actively follow social media trends and understand how engaging content, influencer partnerships, and community engagement drive growth and conversions on platforms like TikTok.

What sets me apart is my combination of strategic marketing expertise, analytical thinking, and relationship-building skills.

I am excited about the opportunity to apply my marketing background, digital expertise, and passion for social commerce to help Golden Nest expand its TikTok presence, grow its community, and increase TikTok Shop sales.

See more

Language

English
Fluent

Work Experience

Senior Negotiator at Publicis Media Groupe
July 1, 2024 - Present
Negotiate, steward and track linear and digital buys for 40+ clients; manage pre-buy work, analyze plans, maintain buy summaries, and monitor delivered impressions; secure added value opportunities.
Negotiator (Media Buyer) at Publicis Media Groupe
April 1, 2022 - July 1, 2024
Negotiate network deals, analyze plans, maintain buy summaries, monitor delivery, and manage makegoods/ADUs; build and maintain relationships with media representatives for market insight and competitive rates.
Assistant Negotiator (Assistant Media Buyer) at Publicis Media Groupe
February 1, 2017 - March 1, 2018
Assist in pre-buy work, support network negotiations, maintain buy documentation and tracking, and coordinate with traffic team to ensure proper execution.
Negotiator (Media Buyer) at Publicis Media Groupe
March 1, 2018 - June 1, 2019
Negotiate network buys; support in pre-buy and post-analysis; maintain flighting, copy splits, and delivery tracking; secure make-goods and ADUs.
Director of Marketing at Building Blocks Lacrosse
April 1, 2021 - May 1, 2023
Manage social media calendar, create content and copy for posts, imagery for content; develop social media strategy for paid and organic campaigns; align marketing materials and communications; update website layout and copy.
Social Media Marketing Specialist at Picatinny Federal Credit Union
February 1, 2020 - April 1, 2021
Manage social media calendar; create content and copy; imagery for content; design and update website layout; plan and execute marketing materials and communications.
Marketing and Communications Coordinator at Morris County Park Commission
June 1, 2019 - February 1, 2020
Created and managed marketing schedule, email blasts, social media calendar/content, press releases, and media opportunities; managed website design/updates and marketing budget; produced the county magazine.
Social Media Coordinator at KStreet Group LLC
July 1, 2019 - January 1, 2020
Managed marketing, public relations, and social media content and posting; launched a new company website; drafted and distributed press releases and media advisories via Cision; handled newsletters and email communications.
Marketing Associate at The Anderson Group
November 1, 2016 - February 1, 2017
Created presentations, managed editorial calendars, media lists, press releases, and content for clients; researched outlets and compiled information for clients.
Social Media and Marketing Coordinator at Accurate Construction Services
July 1, 2016 - April 1, 2017
Created content; managed social media accounts; maintained email campaigns; produced newsletters and marketing materials; maintained master contact lists; collaborated with multiple platforms.
Manager at Pier 1 Imports
March 1, 2016 - December 1, 2016
Managed sales floor with 10+ associates; oversaw inventory and store transitions; opened/closed store and enforced procedures to increase sales.
Account Executive at Cummins Allison
August 1, 2015 - March 1, 2016
Met and exceeded sales goals; marketed products to clients; identified customer needs and prepared product fit materials.
Administrative Assistant at Cummins Allison
August 1, 2014 - December 1, 2014
Created materials and distributed information about products; provided administrative support to sales team.

Education

B.A. at Kutztown University of Pennsylvania
January 11, 2030 - May 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other