Hi, I’m Sam Ellis, a Senior SEO leader with 20+ years of experience driving organic growth across healthcare, fintech, and e-commerce. I specialize in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), as well as technical SEO, helping brands perform in AI-driven search environments. I excel at building data-driven strategies, leading cross-functional teams, and delivering measurable results that exceed KPIs. Most recently, I’ve led GEO/AEO initiatives across 22 mental health partner sites, strengthening EEAT signals and boosting visibility. I thrive on collaborating with Product, Content, and Engineering to translate strategy into scalable programs, improve site performance, and deliver sustainable organic growth.…Hi, I’m Sam Ellis, a Senior SEO leader with 20+ years of experience driving organic growth across healthcare, fintech, and e-commerce. I specialize in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), as well as technical SEO, helping brands perform in AI-driven search environments. I excel at building data-driven strategies, leading cross-functional teams, and delivering measurable results that exceed KPIs. Most recently, I’ve led GEO/AEO initiatives across 22 mental health partner sites, strengthening EEAT signals and boosting visibility. I thrive on collaborating with Product, Content, and Engineering to translate strategy into scalable programs, improve site performance, and deliver sustainable organic growth.WWWW…