Sam Ellis
Hi, I’m Sam Ellis, a Senior SEO leader with 20+ years of experience driving organic growth across healthcare, fintech, and e-commerce.
About
Hi, I’m Sam Ellis, a Senior SEO leader with 20+ years of experience driving organic growth across healthcare, fintech, and e-commerce. I specialize in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), as well as technical SEO, helping brands perform in AI-driven search environments. I excel at building data-driven strategies, leading cross-functional teams, and delivering measurable results that exceed KPIs.
Most recently, I’ve led GEO/AEO initiatives across 22 mental health partner sites, strengthening EEAT signals and boosting visibility. I thrive on collaborating with Product, Content, and Engineering to translate strategy into scalable programs, improve site performance, and deliver sustainable organic growth.
- 14 years' experience
- Joined June 2026
Languages
- EnglishFluent
Industry experience
- Healthcare
- Financial Services
- Software & Internet
- Retail
- Professional Services
- Media & Entertainment
More experts in Nashville, United States
Work experience· 5 roles
Spearheaded Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives across 22+ mental health partner sites, optimizing content structure and schema markup to strengthen EEAT signals and increase brand visibility in AI-driven search results
Increased organic new users by 30% and engagement rate by 20% through market and keyword research supporting product launches; pioneered AI content generation workflows, driving a 40% increase in organic blog traffic; optimized Core Web Vitals post-rebrand; guided content writers to ensure SEO best practices
Owned SEO strategy for high-traffic recipe publisher; Increased organic traffic by 40% and page views by 26% through seasonal content planning and site optimization
Education
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