Hi, I’m Sam Ellis, a Senior SEO leader with 20+ years of experience driving organic growth across healthcare, fintech, and e-commerce. I specialize in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), as well as technical SEO, helping brands perform in AI-driven search environments. I excel at building data-driven strategies, leading cross-functional teams, and delivering measurable results that exceed KPIs. Most recently, I’ve led GEO/AEO initiatives across 22 mental health partner sites, strengthening EEAT signals and boosting visibility. I thrive on collaborating with Product, Content, and Engineering to translate strategy into scalable programs, improve site performance, and deliver sustainable organic growth.

Sam Ellis

Hi, I’m Sam Ellis, a Senior SEO leader with 20+ years of experience driving organic growth across healthcare, fintech, and e-commerce. I specialize in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), as well as technical SEO, helping brands perform in AI-driven search environments. I excel at building data-driven strategies, leading cross-functional teams, and delivering measurable results that exceed KPIs. Most recently, I’ve led GEO/AEO initiatives across 22 mental health partner sites, strengthening EEAT signals and boosting visibility. I thrive on collaborating with Product, Content, and Engineering to translate strategy into scalable programs, improve site performance, and deliver sustainable organic growth.

Available to hire

Hi, I’m Sam Ellis, a Senior SEO leader with 20+ years of experience driving organic growth across healthcare, fintech, and e-commerce. I specialize in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), as well as technical SEO, helping brands perform in AI-driven search environments. I excel at building data-driven strategies, leading cross-functional teams, and delivering measurable results that exceed KPIs.

Most recently, I’ve led GEO/AEO initiatives across 22 mental health partner sites, strengthening EEAT signals and boosting visibility. I thrive on collaborating with Product, Content, and Engineering to translate strategy into scalable programs, improve site performance, and deliver sustainable organic growth.

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Language

English
Fluent

Work Experience

SEO Director at ARC Health Partners
January 1, 2023 - Present
Spearheaded Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives across 22+ mental health partner sites, optimizing content structure and schema markup to strengthen EEAT signals and increase brand visibility in AI-driven search results
SEO Manager at Best Egg
January 1, 2021 - January 1, 2023
Increased organic new users by 30% and engagement rate by 20% through market and keyword research supporting product launches; pioneered AI content generation workflows, driving a 40% increase in organic blog traffic; optimized Core Web Vitals post-rebrand; guided content writers to ensure SEO best practices
SEO Manager at Just a Pinch Recipes
January 1, 2019 - January 1, 2021
Owned SEO strategy for high-traffic recipe publisher; Increased organic traffic by 40% and page views by 26% through seasonal content planning and site optimization
SEO Specialist at Pleasant Holidays
January 1, 2016 - January 1, 2019
Led SEO initiatives maintaining strong competitive position in the travel vertical; conducted competitive audits and delivered actionable recommendations to senior leadership
SEO Specialist at RKS Design
January 1, 2012 - January 1, 2016
Optimized website copy and landing pages; conducted keyword research to improve organic visibility for B2B industrial design services

Education

Bachelor of Arts, Communications at California State University, Northridge
January 11, 2030 - June 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Software & Internet, Retail, Professional Services, Media & Entertainment