Sam Frey

I’m a Senior Growth & Product Marketing Specialist with 8+ years of experience helping B2B SaaS and technology companies scale revenue through clear positioning, data-driven campaigns, and high-impact go-to-market execution.

I specialize in translating complex products into compelling stories that resonate with both technical and business audiences. Across product marketing, growth, influencer, and affiliate programs, I’ve led initiatives that increased enterprise pipeline by 30%, boosted qualified leads by 20%, and drove 100%+ traffic growth across large-scale platforms.

My expertise spans GTM strategy, growth marketing, influencer and affiliate programs, digital campaigns, and sales enablement. I’ve partnered closely with Product, Sales, and Leadership teams to launch new solutions, refine messaging, and optimize acquisition funnels using platforms like Salesforce and Marketo.

On Twine, I help companies:

Define winning product and growth strategies

Launch and scale data-backed marketing campaigns

Build influencer and affiliate programs that convert

Turn complex offerings into clear, high-ROI messaging

If you’re looking for a marketer who blends strategy, execution, and measurable outcomes — I’d love to collaborate.