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I’m Sam Gusway, a writer, editor, content leader, and voice artist with 20 years of experience across Asia building digital content strategies, editorial workflows, and brand voice governance for global organizations. I’ve led multi-market content planning and delivery for regulated environments—especially in financial services—partnering closely with Compliance, Legal, Product, UX, and Marketing to keep messaging accurate, clear, and customer-centric. Alongside my editorial and leadership work, I enjoy bringing stories to life through multimedia: reporting, scripting, filming support, and voice production for news, culture, and entertainment formats. Whether it’s optimizing English-language digital channels with SEO and analytics, producing campaign content across APAC, or delivering polished audio for broadcast and animation, I focus on strong structure, consistent tone, and measurable performance.…I’m Sam Gusway, a writer, editor, content leader, and voice artist with 20 years of experience across Asia building digital content strategies, editorial workflows, and brand voice governance for global organizations. I’ve led multi-market content planning and delivery for regulated environments—especially in financial services—partnering closely with Compliance, Legal, Product, UX, and Marketing to keep messaging accurate, clear, and customer-centric. Alongside my editorial and leadership work, I enjoy bringing stories to life through multimedia: reporting, scripting, filming support, and voice production for news, culture, and entertainment formats. Whether it’s optimizing English-language digital channels with SEO and analytics, producing campaign content across APAC, or delivering polished audio for broadcast and animation, I focus on strong structure, consistent tone, and measurable performance.

Sam Gusway

Voiceover Artist, Writer, Content Producer, +4

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I’m Sam Gusway, a writer, editor, content leader, and voice artist with 20 years of experience across Asia building digital content strategies, editorial workflows, and brand voice governance for global organizations. I’ve led multi-market content planning and delivery for regulated environments—especially in financial services—partnering closely with Compliance, Legal, Product, UX, and Marketing to keep messaging accurate, clear, and customer-centric. Alongside my editorial and leadership work, I enjoy bringing stories to life through multimedia: reporting, scripting, filming support, and voice production for news, culture, and entertainment formats. Whether it’s optimizing English-language digital channels with SEO and analytics, producing campaign content across APAC, or delivering polished audio for broadcast and animation, I focus on strong structure, consistent tone, and measurable performance.…I’m Sam Gusway, a writer, editor, content leader, and voice artist with 20 years of experience across Asia building digital content strategies, editorial workflows, and brand voice governance for global organizations. I’ve led multi-market content planning and delivery for regulated environments—especially in financial services—partnering closely with Compliance, Legal, Product, UX, and Marketing to keep messaging accurate, clear, and customer-centric. Alongside my editorial and leadership work, I enjoy bringing stories to life through multimedia: reporting, scripting, filming support, and voice production for news, culture, and entertainment formats. Whether it’s optimizing English-language digital channels with SEO and analytics, producing campaign content across APAC, or delivering polished audio for broadcast and animation, I focus on strong structure, consistent tone, and measurable performance.

Available to hire

I’m Sam Gusway, a writer, editor, content leader, and voice artist with 20 years of experience across Asia building digital content strategies, editorial workflows, and brand voice governance for global organizations. I’ve led multi-market content planning and delivery for regulated environments—especially in financial services—partnering closely with Compliance, Legal, Product, UX, and Marketing to keep messaging accurate, clear, and customer-centric.

Alongside my editorial and leadership work, I enjoy bringing stories to life through multimedia: reporting, scripting, filming support, and voice production for news, culture, and entertainment formats. Whether it’s optimizing English-language digital channels with SEO and analytics, producing campaign content across APAC, or delivering polished audio for broadcast and animation, I focus on strong structure, consistent tone, and measurable performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Lead Digital Editor (formerly Lead Copywriter) at HSBC, Hong Kong

July 1, 2018 - March 31, 2022

Directed English-language digital content strategy for retail banking across APAC, including retail banking websites, mobile experiences, and email marketing. Led content planning, production, review, and optimization aligned with business priorities and regulatory requirements. Managed hybrid editorial teams and coordinated content operations across global and local AEM/CMS workflows. Partnered with Compliance, Legal, Product, UX, and Marketing to ensure accuracy, tone consistency, and compliance. Measured performance using AEM, Google Analytics, and Dragon Metrics, and delivered iterative improvements while training regional editors on brand voice and digital best practices.

Editor at FunUnion, Hong Kong

March 1, 2018 - July 31, 2018

Edited scripts and provided English translations for Riki Group brands including KikoRiki, BabyRiki, and PinCode. Recorded sample audio to guide animators and support production consistency.

Editor at CNN, Hong Kong

March 1, 2018 - July 31, 2018

Edited onscreen information and news stories for CNN, supporting live news programs covering Asia.

Deputy Editor, The Journey at Cedar, Hong Kong (Cathay Pacific Airlines)

June 1, 2017 - October 31, 2017

Oversaw editorial production for Cathay Pacific Airlines’ corporate staff magazine. Managed writers, designers, and external vendors to deliver consistent, engaging content; worked with senior leadership to develop corporate initiatives and staff engagement messaging. Streamlined editorial workflows to reduce production time and eliminate errors.

Sub Editor, Young Post at South China Morning Post, Hong Kong

May 1, 2014 - June 30, 2017

Edited and rewrote daily content for print and digital youth audiences. Implemented digital-first workflows and SEO improvements to enhance online performance. Trained junior writers and newsroom cadets in accurate, audience-appropriate editorial skills.

Contributing Editor (Shanghai Guidebook) at Panda Guides, Shanghai

April 1, 2013 - August 31, 2013

Researched and wrote travel content including nightlife, dining, shopping, hotels, and itineraries. Edited submissions from contributing writers to maintain clarity and consistency.

Voice Artist and Program Host at Mainstream Broadcasting Corporation, Shanghai

February 1, 2012 - February 28, 2014

Researched, wrote, recorded, and edited daily radio programs on Chinese culture. Produced high-quality audio content using Adobe Audition while acting as a voice artist and on-air host.

Voice Artist and Editor at Woolearn Academy and Co., Shanghai

December 1, 2010 - April 30, 2012

Recorded thousands of educational English prompts and passages for Hebei province schools. Provided editorial guidance on updated scripts and grammar usage.

Chief Editor, Writer, and Voice Artist (CityBeat) at International Channel Shanghai (ICS), Shanghai

March 1, 2010 - February 28, 2012

Led editorial and production workflows for a culture and lifestyle news program. Oversaw scriptwriting, editing, filming coordination, and voice production. Managed expansion from weekly local broadcast to international daily programming.

Freelance Writer, Photographer, Videographer at CNN / China Daily / Shanghai Star Weekend (freelance), Shanghai

January 1, 2007 - December 31, 2011

Produced feature stories, interviews, photography, and video for multiple publications as a freelancer.

Head Teacher and Course Developer at Talk Da Talk / Talk English, Shanghai

January 1, 2006 - December 31, 2008

Developed educational materials and coordinated large-scale student engagement events.

Radio DJ, News Anchor, and Producer at CJSU 89.7 Sun FM, Canada

January 1, 2005 - December 31, 2006

Created news stories, delivered live reports, and produced radio advertising content.

Freelance Voice Artist at Global

January 1, 1995 - December 31, 2005

Voice acting for high-profile video games, animation, and commercial projects. Notable clients include Electronic Arts, Coca-Cola, Want-Want, X-Box, and Ford.