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I’m a strategic lead product designer with 17+ years of experience across product design, user experience, operations, and digital strategy for startups, scale-ups, and international organizations. I specialize in connecting product thinking with customer experience and operational excellence—always grounded in human-centered design, UX psychology, and clear business execution. Most recently at Compliance RT (Vaud, Switzerland), I lead operational delivery and client experience across AI-powered compliance and regulatory programs (GDPR, ISO 27001, SOC 2, and the EU AI Act). I also contribute to the evolution of the 360vu e platform, supporting product experience, design direction, messaging, and brand positioning—validated through selection for Tech 4 Trust Season 7 and an Innovation Grant by InnoVaud.…I’m a strategic lead product designer with 17+ years of experience across product design, user experience, operations, and digital strategy for startups, scale-ups, and international organizations. I specialize in connecting product thinking with customer experience and operational excellence—always grounded in human-centered design, UX psychology, and clear business execution. Most recently at Compliance RT (Vaud, Switzerland), I lead operational delivery and client experience across AI-powered compliance and regulatory programs (GDPR, ISO 27001, SOC 2, and the EU AI Act). I also contribute to the evolution of the 360vu e platform, supporting product experience, design direction, messaging, and brand positioning—validated through selection for Tech 4 Trust Season 7 and an Innovation Grant by InnoVaud.

Samantha Skelly

Product Designer, UX Designer, Digital Producer

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I’m a strategic lead product designer with 17+ years of experience across product design, user experience, operations, and digital strategy for startups, scale-ups, and international organizations. I specialize in connecting product thinking with customer experience and operational excellence—always grounded in human-centered design, UX psychology, and clear business execution. Most recently at Compliance RT (Vaud, Switzerland), I lead operational delivery and client experience across AI-powered compliance and regulatory programs (GDPR, ISO 27001, SOC 2, and the EU AI Act). I also contribute to the evolution of the 360vu e platform, supporting product experience, design direction, messaging, and brand positioning—validated through selection for Tech 4 Trust Season 7 and an Innovation Grant by InnoVaud.…I’m a strategic lead product designer with 17+ years of experience across product design, user experience, operations, and digital strategy for startups, scale-ups, and international organizations. I specialize in connecting product thinking with customer experience and operational excellence—always grounded in human-centered design, UX psychology, and clear business execution. Most recently at Compliance RT (Vaud, Switzerland), I lead operational delivery and client experience across AI-powered compliance and regulatory programs (GDPR, ISO 27001, SOC 2, and the EU AI Act). I also contribute to the evolution of the 360vu e platform, supporting product experience, design direction, messaging, and brand positioning—validated through selection for Tech 4 Trust Season 7 and an Innovation Grant by InnoVaud.

Available to hire

I’m a strategic lead product designer with 17+ years of experience across product design, user experience, operations, and digital strategy for startups, scale-ups, and international organizations. I specialize in connecting product thinking with customer experience and operational excellence—always grounded in human-centered design, UX psychology, and clear business execution.

Most recently at Compliance RT (Vaud, Switzerland), I lead operational delivery and client experience across AI-powered compliance and regulatory programs (GDPR, ISO 27001, SOC 2, and the EU AI Act). I also contribute to the evolution of the 360vu e platform, supporting product experience, design direction, messaging, and brand positioning—validated through selection for Tech 4 Trust Season 7 and an Innovation Grant by InnoVaud.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Lead Product Designer / Head of Operations and Client Experience at Compliance RT

June 1, 2025 - Present

Leading operational delivery, client experience, and strategic coordination across AI-powered compliance and regulatory programs (GDPR, ISO 27001, SOC 2, and the EU AI Act). Contributing to the evolution of the 360vu e platform, including product experience oversight, design direction, messaging, and brand positioning. Ensuring a consistent, human-centered experience across every external touchpoint and communication strategy. Selected for Tech 4 Trust Season 7 and awarded an InnoVaud innovation grant recognizing strategic impact in the Swiss regulatory tech ecosystem.

Lead Product Designer at Return Point

January 1, 2022 - May 31, 2025

Led end-to-end design and strategic development of a digital ecosystem, shaping product experience across branding, customer journeys, and operational workflows. Designed the complete returns experience, including customer-facing applications, admin systems, UI libraries, and scalable design frameworks within the logistics sector.

Lead Product Designer at NRS Healthcare

December 1, 2020 - May 31, 2021

Led accessibility-focused UX research and platform analysis to identify usability barriers and workflow inefficiencies. Conducted research, journey mapping, and persona development for patient-facing and operational platforms to improve usability in complex healthcare environments.

Lead Product Designer at Travel Counsellors

November 1, 2019 - October 31, 2020

Led UX strategy across websites, mobile applications, intranet platforms, and internal business tools within the travel sector. Managed the design team, improved collaboration workflows, and aligned product delivery with business and operational goals.

Senior Product Designer at Travel Counsellors

August 1, 2018 - November 30, 2019

Designed user experiences and interfaces for internal operational platforms and customer-facing channels, establishing testing and validation processes.

Product Designer at Betfred (Oddskinings)

September 1, 2017 - March 31, 2018

Designed a fully responsive white-label betting platform for Betfred’s Oddskinning, focusing on UX strategy and modular design systems.

Product Designer at Tesco PLC

October 1, 2015 - February 28, 2017

Designed customer-facing digital experiences and campaigns across Tesco’s e-commerce ecosystem. Contributed to structuring and scaling Tesco Groceries Home Shopping UI components and responsive systems.

Senior Product Designer at Curtisso Accommodation Services

August 1, 2014 - January 31, 2015

Led UX, UI, and information architecture redesign for a London-based accommodation company.

Co-founder & Head of Digital at Portal do Dog

August 1, 2010 - December 31, 2018

Co-founded and scaled a pet-focused digital platform reaching 50M+ users and 2.5M+ community followers. Led brand growth, digital experience, and platform strategy, culminating in a successful company acquisition in 2018.

Co-founder / Senior UX-UI Designer at Mana da (Fortaleza)

January 1, 2009 - January 1, 2014

Co-founded a digital agency focused on user-centered design, blending UX principles with strong visual direction and art direction for diverse clients.