I direct performance ad creative for DTC brands on Meta and TikTok. $1.36M in total ad spend—79% of it went to winning creatives I produced. That's not luck. That's a repeatable creative system. I work at the intersection of creative strategy and direct response—researching the customer, building the angle, directing the edit, and iterating until the creative scales. If you're a DTC brand spending on paid media and your creative is the bottleneck, that's the exact problem I solve.

Sam Udofia

PRO

I direct performance ad creative for DTC brands on Meta and TikTok. $1.36M in total ad spend—79% of it went to winning creatives I produced. That's not luck. That's a repeatable creative system. I work at the intersection of creative strategy and direct response—researching the customer, building the angle, directing the edit, and iterating until the creative scales. If you're a DTC brand spending on paid media and your creative is the bottleneck, that's the exact problem I solve.

Available to hire

I direct performance ad creative for DTC brands on Meta and TikTok.

$1.36M in total ad spend—79% of it went to winning creatives I produced. That’s not luck. That’s a repeatable creative system.

I work at the intersection of creative strategy and direct response—researching the customer, building the angle, directing the edit, and iterating until the creative scales.

If you’re a DTC brand spending on paid media and your creative is the bottleneck, that’s the exact problem I solve.

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Language

English
Fluent

Work Experience

Video Editor (Contract Remote) at Javvy Coffee, US
August 1, 2024 - Present
Edited and produced engaging and high-quality video content for Javvy Coffee's DTC and e-commerce platforms; collaborated with marketing to understand project requirements and deliver creative video solutions; created video ads, social media content, product demonstrations, and promotional materials; ensured all content aligned with brand guidelines and messaging; managed multiple projects and incorporated feedback.
Video Editor (Full-Time Remote) at Purdy&Figg, UK
October 1, 2023 - October 1, 2025
Edit and assemble raw footage into polished, engaging video content; collaborate with creative team; manage transitions, color, sound, motion graphics, music selection, and storytelling.
Video Editor (Part-Time Remote) at The Visionary Group (TVG)
May 1, 2023 - December 1, 2023
Edited UGC content for TikTok ads; created body-building and perfume brand content; ensured content did not resemble traditional ads.
Video Editor (Part-Time Remote) at Protus Brands, US
March 1, 2023 - May 1, 2023
Edit UGC content for TikTok ads; add captions; refine ads to match market trends and brand voice; ensure script and style alignment; adjust content to avoid looking like traditional ads.
Video Editor (Full-Time Remote) at Scale Storm LLP, UK
February 1, 2023 - Present
Edit internal company ads for Pet stores across four markets; add captions; review ads for hooks and trends; ensure brand alignment; meet 24-hour deadlines.
Assistant Video Editor (Remote) at Blazer Agency
May 1, 2022 - March 1, 2023
Edited client and internal reels; created ad animations; added captions; generated new video and animation ideas; contributed to concept development.
Freelance Video Editor (Remote) at Upwork
January 1, 2021 - Present
Supervised a team of script writers, voice-over actors, a video editor, thumbnail designer; produced YouTube videos, Real Estate ads, optimized CTR and retention; inserted dialogue, sound effects, music, graphics, and special effects.

Education

BSc Entrepreneurship and Business Management at National Open University of Nigeria (NOUN)
January 11, 2023 - January 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Real Estate & Construction, Retail, Software & Internet, Professional Services, Education, Non-Profit Organization, Other
    Vessi Shoes. UGC Ad
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    Purdy & Figg
    Website CTA Ad. UGC Mashup video advert videoeditor explainervideo
    Ridge wallet_UGC_Mashup Ad
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    video advert

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