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- Video Editor
Sam Udofia
- Lagos, Nigeria
- 6 projects
I direct performance ad creative for DTC brands on Meta and TikTok. 36M in total ad spend—79% of it went to winning creatives I produced.
About
I direct performance ad creative for DTC brands on Meta and TikTok.
$1.36M in total ad spend—79% of it went to winning creatives I produced. That’s not luck. That’s a repeatable creative system.
I work at the intersection of creative strategy and direct response—researching the customer, building the angle, directing the edit, and iterating until the creative scales.
If you’re a DTC brand spending on paid media and your creative is the bottleneck, that’s the exact problem I solve.
- Joined April 2024
Industry experience
- Consumer Goods
- Media & Entertainment
- Real Estate & Construction
- Retail
- Software & Internet
- Professional Services
- Education
- Non-Profit Organization
- Other
More experts in Lagos, Nigeria
Projects · 6
Work experience· 7 roles
Video Editor (Contract Remote) · Javvy Coffee, USAug 2024 – Present · 2 yrs 4 mos
Edited and produced engaging and high-quality video content for Javvy Coffee's DTC and e-commerce platforms; collaborated with marketing to understand project requirements and deliver creative video solutions; created video ads, social media content, product demonstrations, and promotional materials; ensured all content aligned with brand guidelines and messaging; managed multiple projects and incorporated feedback.
Video Editor (Full-Time Remote) · Purdy&Figg, UKOct 2023 – Oct 2025 · 2 yrs 1 mo
Edit and assemble raw footage into polished, engaging video content; collaborate with creative team; manage transitions, color, sound, motion graphics, music selection, and storytelling.
Video Editor (Part-Time Remote) · The Visionary Group (TVG)May 2023 – Dec 2023 · 8 mos
Edited UGC content for TikTok ads; created body-building and perfume brand content; ensured content did not resemble traditional ads.
Video Editor (Part-Time Remote) · Protus Brands, USMar 2023 – May 2023 · 3 mos
Video Editor (Full-Time Remote) · Scale Storm LLP, UKFeb 2023 – Present · 3 yrs 10 mos
Assistant Video Editor (Remote) · Blazer AgencyMay 2022 – Mar 2023 · 11 mos
Freelance Video Editor (Remote) · UpworkJan 2021 – Present · 5 yrs 11 mos
Education
BSc Entrepreneurship and Business Management · National Open University of Nigeria (NOUN)2023 – 2026
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