Sama Safarli
I'm a performance-driven digital marketing specialist with hands-on experience in PPC, SEO, Meta Ads, and Google Ads. I plan, optimize campaigns, and measure success with GA4, Google Tag Manager, and Meta Pixel.
About
I’m a performance-driven digital marketing specialist with hands-on experience in PPC, SEO, Meta Ads, and Google Ads. I plan, optimize campaigns, and measure success with GA4, Google Tag Manager, and Meta Pixel. I blend creative thinking with data-backed strategies to boost ROI and drive growth for brands in e-commerce, construction, banking, and education.
I collaborate with design and content teams to deliver compelling assets, conduct audience research and A/B testing, and build dashboards that clearly communicate results and ROI. I thrive on optimizing funnels and landing pages to improve conversions and scale growth.
- 2 years' experience
- Joined September 2025
Skills· 19
Languages
- EnglishFluent
- AzerbaijaniFluent
Industry experience
- Real Estate & Construction
- Education
- Software & Internet
- Retail
- Financial Services
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Conduct market research to identify trends and customer needs; design and launch campaigns on Meta platforms; develop effective marketing strategies aligned with brand goals; execute precise audience targeting for maximum reach and engagement; run A/B tests to optimize performance and improve results.
Planned and optimized performance marketing campaigns across Meta Ads and Google Ads for multiple sectors, including e-commerce, construction, banking, and education. Implemented SEO improvements and built GA4 event tracking to analyze user behavior and scale performance. Drove ROI growth, increased conversions, and improved cost efficiency through data-driven experimentation. Managed a client portfolio including Lacoste, Superstep, Accessbank, Avantgroup, and Avenue 8.
Planned and optimized performance marketing across Meta Ads and Google Ads for multiple sectors (e-commerce, construction, banking, education). Implemented SEO improvements and built GA4 event tracking to analyze and scale performance. Drove ROI, increased conversions, and improved cost efficiency using data-driven experimentation.
Education· 8
Certifications and awards· 28
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