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I'm a performance-driven digital marketing specialist with hands-on experience in PPC, SEO, Meta Ads, and Google Ads. I plan, optimize campaigns, and measure success with GA4, Google Tag Manager, and Meta Pixel. I blend creative thinking with data-backed strategies to boost ROI and drive growth for brands in e-commerce, construction, banking, and education. I collaborate with design and content teams to deliver compelling assets, conduct audience research and A/B testing, and build dashboards that clearly communicate results and ROI. I thrive on optimizing funnels and landing pages to improve conversions and scale growth.…I'm a performance-driven digital marketing specialist with hands-on experience in PPC, SEO, Meta Ads, and Google Ads. I plan, optimize campaigns, and measure success with GA4, Google Tag Manager, and Meta Pixel. I blend creative thinking with data-backed strategies to boost ROI and drive growth for brands in e-commerce, construction, banking, and education. I collaborate with design and content teams to deliver compelling assets, conduct audience research and A/B testing, and build dashboards that clearly communicate results and ROI. I thrive on optimizing funnels and landing pages to improve conversions and scale growth.

Sama Safarli

Marketing Strategist, Growth Marketer, Performance Marketer, +1

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I'm a performance-driven digital marketing specialist with hands-on experience in PPC, SEO, Meta Ads, and Google Ads. I plan, optimize campaigns, and measure success with GA4, Google Tag Manager, and Meta Pixel. I blend creative thinking with data-backed strategies to boost ROI and drive growth for brands in e-commerce, construction, banking, and education. I collaborate with design and content teams to deliver compelling assets, conduct audience research and A/B testing, and build dashboards that clearly communicate results and ROI. I thrive on optimizing funnels and landing pages to improve conversions and scale growth.…I'm a performance-driven digital marketing specialist with hands-on experience in PPC, SEO, Meta Ads, and Google Ads. I plan, optimize campaigns, and measure success with GA4, Google Tag Manager, and Meta Pixel. I blend creative thinking with data-backed strategies to boost ROI and drive growth for brands in e-commerce, construction, banking, and education. I collaborate with design and content teams to deliver compelling assets, conduct audience research and A/B testing, and build dashboards that clearly communicate results and ROI. I thrive on optimizing funnels and landing pages to improve conversions and scale growth.

Available to hire

I’m a performance-driven digital marketing specialist with hands-on experience in PPC, SEO, Meta Ads, and Google Ads. I plan, optimize campaigns, and measure success with GA4, Google Tag Manager, and Meta Pixel. I blend creative thinking with data-backed strategies to boost ROI and drive growth for brands in e-commerce, construction, banking, and education.

I collaborate with design and content teams to deliver compelling assets, conduct audience research and A/B testing, and build dashboards that clearly communicate results and ROI. I thrive on optimizing funnels and landing pages to improve conversions and scale growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Azerbaijani

Fluent

Work Experience

Digital Marketing Specialist at OnDigital Agency

May 1, 2025 - Present

Planned and optimized performance marketing across Meta Ads and Google Ads for multiple sectors (e-commerce, construction, banking, education). Implemented SEO improvements and built GA4 event tracking to analyze and scale performance. Drove ROI, increased conversions, and improved cost efficiency using data-driven experimentation.

Digital Marketing Specialist at Formed Academy

September 1, 2025 - Present

Conduct market research to identify trends and customer needs; design and launch campaigns on Meta platforms; develop effective marketing strategies aligned with brand goals; execute precise audience targeting for maximum reach and engagement; run A/B tests to optimize performance and improve results.

Digital Marketing Specialist at OnDigital Agency

May 1, 2025 - Present

Planned and optimized performance marketing campaigns across Meta Ads and Google Ads for multiple sectors, including e-commerce, construction, banking, and education. Implemented SEO improvements and built GA4 event tracking to analyze user behavior and scale performance. Drove ROI growth, increased conversions, and improved cost efficiency through data-driven experimentation. Managed a client portfolio including Lacoste, Superstep, Accessbank, Avantgroup, and Avenue 8.

Digital Marketing Specialist at Adigy Agency

October 1, 2024 - May 31, 2025

Assisted in launching Google Search & Display campaigns, optimized for CTR and CPA; conducted keyword research and competitor analysis to inform strategy; helped implement conversion tracking through GTM and GA4; analyzed campaign performance reports and presented actionable insights.

Education

Associate’s Degree at Digital Marketing Institute /Code Academy

January 1, 2025 - June 1, 2025

Bachelor’s Degree at Azerbaijani University of Languages

October 1, 2020 - July 1, 2024

Associate’s Degree in Digital Marketing at Digital Marketing Institute /Code Academy

January 1, 2025 - June 1, 2025

Bachelor’s Degree at Azerbaijani University of Languages

October 1, 2020 - July 1, 2024

Associate’s Degree at Digital Marketing Institute /Code Academy

January 1, 2025 - June 1, 2025

Bachelor’s Degree at Azerbaijan University of Languages

October 1, 2020 - July 1, 2024

Associate’s Degree at Digital Marketing Institute /Code Academy

January 1, 2025 - June 1, 2025

Bachelor’s Degree at Azerbaijani University of Languages

October 1, 2020 - July 1, 2024