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Hi, I’m SAMA NARJIS, an Associate Business Analyst with a strong foundation in corporate finance, data analysis, and business operations. I translate complex datasets into actionable insights using SQL, Python, Tableau, and Excel, and I have hands-on experience conducting product teardowns across Blinkit, Zomato, and Etsy. I’ve also managed end-to-end BA deliverables for an international luxury brand, producing BRDs, competitive benchmarks, and executive-level presentations. I’m excited to drive data-backed decisions in a high-growth global organization. I’m known for my analytical mindset, collaborative approach, and ability to translate complex findings into strategic recommendations that resonate with stakeholders across Product, Marketing, and Finance.…Hi, I’m SAMA NARJIS, an Associate Business Analyst with a strong foundation in corporate finance, data analysis, and business operations. I translate complex datasets into actionable insights using SQL, Python, Tableau, and Excel, and I have hands-on experience conducting product teardowns across Blinkit, Zomato, and Etsy. I’ve also managed end-to-end BA deliverables for an international luxury brand, producing BRDs, competitive benchmarks, and executive-level presentations. I’m excited to drive data-backed decisions in a high-growth global organization. I’m known for my analytical mindset, collaborative approach, and ability to translate complex findings into strategic recommendations that resonate with stakeholders across Product, Marketing, and Finance.

SAMA NARJIS

Data Analyst, UX Designer, UI Designer, +1

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Hi, I’m SAMA NARJIS, an Associate Business Analyst with a strong foundation in corporate finance, data analysis, and business operations. I translate complex datasets into actionable insights using SQL, Python, Tableau, and Excel, and I have hands-on experience conducting product teardowns across Blinkit, Zomato, and Etsy. I’ve also managed end-to-end BA deliverables for an international luxury brand, producing BRDs, competitive benchmarks, and executive-level presentations. I’m excited to drive data-backed decisions in a high-growth global organization. I’m known for my analytical mindset, collaborative approach, and ability to translate complex findings into strategic recommendations that resonate with stakeholders across Product, Marketing, and Finance.…Hi, I’m SAMA NARJIS, an Associate Business Analyst with a strong foundation in corporate finance, data analysis, and business operations. I translate complex datasets into actionable insights using SQL, Python, Tableau, and Excel, and I have hands-on experience conducting product teardowns across Blinkit, Zomato, and Etsy. I’ve also managed end-to-end BA deliverables for an international luxury brand, producing BRDs, competitive benchmarks, and executive-level presentations. I’m excited to drive data-backed decisions in a high-growth global organization. I’m known for my analytical mindset, collaborative approach, and ability to translate complex findings into strategic recommendations that resonate with stakeholders across Product, Marketing, and Finance.

Available to hire

Hi, I’m SAMA NARJIS, an Associate Business Analyst with a strong foundation in corporate finance, data analysis, and business operations. I translate complex datasets into actionable insights using SQL, Python, Tableau, and Excel, and I have hands-on experience conducting product teardowns across Blinkit, Zomato, and Etsy. I’ve also managed end-to-end BA deliverables for an international luxury brand, producing BRDs, competitive benchmarks, and executive-level presentations. I’m excited to drive data-backed decisions in a high-growth global organization.

I’m known for my analytical mindset, collaborative approach, and ability to translate complex findings into strategic recommendations that resonate with stakeholders across Product, Marketing, and Finance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Product Teardown: Etsy at Etsy

January 1, 2024 - December 31, 2024

Analysed Etsy's two-sided marketplace model, seller acquisition funnel, and search ranking algorithm using publicly available data and UX heuristics. Benchmarked against Amazon Handmade and Meesho; recommended a 'Verified Maker' badge system to address buyer trust gaps and boost first-purchase conversion. Delivered findings as a structured deck outlining TAM/SAM/SOM market sizing and go-to-market strategy recommendations.

Product Teardown: Zomato at Zomato

January 1, 2024 - December 31, 2024

Performed a comprehensive UX and business model analysis of Zomato across consumer, restaurant partner, and delivery partner touchpoints. Evaluated monetisation strategies (Zomato Gold, advertising, cloud kitchen partnerships) and benchmarked against Swiggy across 6 product dimensions. Proposed a 'Mood-Based Ordering' personalisation feature backed by behavioural data insights, with projected potential to increase Average Order Value by 10–15%.

Product Teardown: Blinkit at Blinkit

January 1, 2024 - December 31, 2024

Conducted an end-to-end product teardown of Blinkit's 10-minute delivery model, analysing user flows, dark store logistics, and retention mechanics. Identified friction points in onboarding funnel and proposed feature enhancements (live ETA tracking, smart cart nudges) projected to improve D7 retention by ~18%. Mapped North Star Metric (Orders per Active User) and built a metrics tree covering acquisition, engagement, and monetisation KPIs.

Business Analyst Internship at Burberry Group plc

January 1, 2024 - December 31, 2024

Conducted market research and competitive benchmarking to support strategic planning for the digital retail and e-commerce division. Analysed customer journey data and KPIs using Excel and Tableau dashboards, identifying a 12% checkout funnel drop-off and presenting actionable remediation strategies to senior leadership. Collaborated with cross-functional teams (Product, Marketing, Finance) to prepare BRDs and use-case decks for new feature rollouts. Produced executive-level presentations summarising research findings and strategic recommendations for the C-suite.

Financial Statement Analysis — Academic Project at Academic Project

January 1, 2023 - December 31, 2023

Conducted a comprehensive analysis of financial statements for a publicly listed company, evaluating profitability, liquidity, and solvency ratios. Developed data-driven recommendations for financial improvements and presented findings to a faculty panel.

HR Intern at Organisation (Confidential)

January 1, 2023 - December 31, 2023

Created and maintained employee handbooks and HR documentation, ensuring alignment with company policies and regulatory compliance standards. Gained exposure to corporate compliance, data handling, and internal communications workflows across departments. Collaborated with cross-functional teams, strengthening interpersonal communication, stakeholder management, and teamwork skills.