I’m an engineering-trained industrial and brand designer who enjoys turning visual challenges into clear, useful systems. My three-dimensional design background gives me a practical eye for form, function, and detail, while my branding experience helps me create identities that feel distinctive and work consistently across digital and physical touchpoints. I independently manage the full visual pipeline, from early concepts through final delivery. I work across product visualization, brand identity, web design, graphic design, and pitch decks, combining 3D modeling, AI image generation, post-production, and front-end web publishing to build polished work without unnecessary handoffs.

Yida

I’m an engineering-trained industrial and brand designer who enjoys turning visual challenges into clear, useful systems. My three-dimensional design background gives me a practical eye for form, function, and detail, while my branding experience helps me create identities that feel distinctive and work consistently across digital and physical touchpoints. I independently manage the full visual pipeline, from early concepts through final delivery. I work across product visualization, brand identity, web design, graphic design, and pitch decks, combining 3D modeling, AI image generation, post-production, and front-end web publishing to build polished work without unnecessary handoffs.

Available to hire

I’m an engineering-trained industrial and brand designer who enjoys turning visual challenges into clear, useful systems. My three-dimensional design background gives me a practical eye for form, function, and detail, while my branding experience helps me create identities that feel distinctive and work consistently across digital and physical touchpoints.

I independently manage the full visual pipeline, from early concepts through final delivery. I work across product visualization, brand identity, web design, graphic design, and pitch decks, combining 3D modeling, AI image generation, post-production, and front-end web publishing to build polished work without unnecessary handoffs.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Brand Designer at Cobreath e
September 1, 2025 - May 1, 2026
Developed brand identity systems, visual assets and creative direction for the company's product lines. Owned end-to-end visual production across digital and print.
In-house Designer at Globex Trading Co., Ltd
May 1, 2023 - August 1, 2025
Served as the company's de facto designer — responsible for website design, presentation decks, business cards and brand collateral across the business.

Education

Bachelor of Engineering (Industrial Design) at Tianjin University of Commerce
September 11, 2022 - June 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Software & Internet, Education
    ZENPATCH

    ZenPatch is a concept for a smart facial patch designed for people who clench their jaw under stress (TMD).
    It reimagines the traditional night guard — a passive barrier — as an active system that senses, decides, and intervenes, using flexible sensing across the masseter to guide the muscle back to rest before tension turns pathological.
    I took the project end to end, starting from a single question: researching the stress-to-jaw mechanism, defining the user and the product requirements, designing the form, modeling and rendering it, producing every visual, building the website and its interactions, and designing the companion app. The goal wasn’t just to design a good-looking product — it was to prove a complete design capability, from insight to execution.