Available to hire
Digital Marketing specialist with 5+ hands-on experience in fields like fashion, health, beauty and real estate
Experience Level
Language
English
Fluent
Russian
Advanced
Latvian
Intermediate
Spanish; Castilian
Beginner
Work Experience
E-Commerce Content Strategy Manager at Didier Lab
September 1, 2024 - January 1, 2026Owned content and performance strategy for 3 product lines; Increased DTC revenue by ~40% YoY through Meta ads, Shopify CRO, UGC integration, and Klaviyo flows; Directed 50+ UGC creators, writing briefs and optimizing hooks for paid use (CTR uplift: +28%)
Marketing Strategist at Alfrink Cosmetics
June 1, 2023 - August 1, 2024Partnered with founders to develop growth roadmap for beauty salons (35% YoY partner growth); Built Meta ad funnels targeting salons with localized offers and high-converting UGC; Designed retention campaigns with 30%+ open rates and 10% CTR to increase repeat order volume; Created full-funnel assets: landing copy, product messaging, email sequences, and briefs
Influencer Marketing Content Strategist at ASTZ Group
May 1, 2022 - July 1, 2023Supported influencers with 500K–1.5M+ followers in building content strategies focused on growth and monetization; Developed performance-driven content funnels across Instagram, Pinterest, TikTok, and Meta Ads; Advised on brand positioning and messaging to increase engagement, retention, and revenue
Community & Content Manager at TEN Women
May 1, 2021 - December 1, 2021In Amsterdam, Netherlands: Increased Instagram followers organically from ~300 to 5,000+ in under 12 months; Attracted over 15,000 blog views in 6 months with SEO-driven articles and emotional storytelling tied to event launches and member features; Drove a 10x increase in engagement with curated UGC, interactive stories, and collaborations with local creators
Education
MSc in Business Administration, Major in Digital Marketing at University of Amsterdam
January 11, 2030 - February 1, 2022Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services
Experience Level
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