Samantha Ferguson
I'm Samantha (Sama) Ferguson, a digital analytics and web platform specialist from Edmonton, Alberta.
About
I’m Samantha (Sama) Ferguson, a digital analytics and web platform specialist from Edmonton, Alberta. Over the past 2+ years I’ve delivered end-to-end platform development and data-driven improvements for international audiences, focusing on user experience, accessibility, and performance. I’ve built and managed multiple WordPress websites and LMS platforms, implemented GA4 and Search Console to monitor user behavior, and translated insights into content structure and navigation improvements. I’m fluent in English and Arabic, and I enjoy coordinating cross-functional teams to deliver impactful digital programs.
I consistently organize structured content and data across web and LMS platforms to support accessible information delivery and informed decision-making, while communicating clearly with diverse audiences and stakeholders.
- 14 years' experience
- Joined April 2026
Industry experience
- Education
- Non-Profit Organization
- Software & Internet
- Media & Entertainment
- Professional Services
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Work experience· 5 roles
Built and managed multiple websites serving international audiences, including FatawaCenter.com and IslamicResearch.net; oversaw end-to-end platform development, content architecture, and ongoing performance optimization; implemented GA4 across managed sites; analyzed traffic and engagement data to inform content and navigation improvements; monitored search performance via Google Search Console and Bing Webmaster Tools; developed and maintained LMS platforms using LearnDash and LifterLMS to improve learner interaction and engagement.
Built, customized, and managed multiple digital platforms using WordPress, HTML, and CSS, including a structured knowledge database and learning management system, implementing GA4 to track user behavior and engagement while organizing large volumes of structured content to improve accessibility and navigation.
Coordinated community-based educational programs for youth, organized schedules and resources, supported program development and outreach; mentored youth and maintained relationships with community members and organizational leadership.
Education· 8
Certifications and awards
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