My name is Samantha Sanita, and I am a recent graduate in Economic and Consumer Psychology with a strong interest in consumer behavior, marketing, and data-driven decision-making. During my studies, I completed a Trade Marketing internship at Ferrero, where I analyzed current and past supermarket promotions in the Netherlands, conducted competitor analyses, and translated market insights into actionable recommendations. Beyond my academic and professional experience, I am an optimistic, open-minded, and adaptable person. Having lived in several countries and experienced different cultures, I have developed the ability to quickly adapt to new environments, collaborate with people from diverse backgrounds, and approach challenges with curiosity and a positive mindset. I am always eager to learn, take on new responsibilities, and continue growing both personally and professionally.

Samantha Sanita

My name is Samantha Sanita, and I am a recent graduate in Economic and Consumer Psychology with a strong interest in consumer behavior, marketing, and data-driven decision-making. During my studies, I completed a Trade Marketing internship at Ferrero, where I analyzed current and past supermarket promotions in the Netherlands, conducted competitor analyses, and translated market insights into actionable recommendations. Beyond my academic and professional experience, I am an optimistic, open-minded, and adaptable person. Having lived in several countries and experienced different cultures, I have developed the ability to quickly adapt to new environments, collaborate with people from diverse backgrounds, and approach challenges with curiosity and a positive mindset. I am always eager to learn, take on new responsibilities, and continue growing both personally and professionally.

Available to hire

My name is Samantha Sanita, and I am a recent graduate in Economic and Consumer Psychology with a strong interest in consumer behavior, marketing, and data-driven decision-making. During my studies, I completed a Trade Marketing internship at Ferrero, where I analyzed current and past supermarket promotions in the Netherlands, conducted competitor analyses, and translated market insights into actionable recommendations.

Beyond my academic and professional experience, I am an optimistic, open-minded, and adaptable person. Having lived in several countries and experienced different cultures, I have developed the ability to quickly adapt to new environments, collaborate with people from diverse backgrounds, and approach challenges with curiosity and a positive mindset. I am always eager to learn, take on new responsibilities, and continue growing both personally and professionally.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
Dutch
Beginner

Work Experience

Trade Marketing Intern at Ferrero Breda (Ferrero Netherlands)
July 1, 2025 - December 31, 2025
Supported trade marketing activities, assisting in promotional campaigns and data collection; contributed to developing in-store displays and promotional materials; supported analysis of promotions and shopper insights to optimize merchandising.
Volunteer at TLX events
January 1, 2025 - December 31, 2025
Represented the Polar brand at promotional events through product sampling and direct consumer engagement; contributed to creating positive brand experiences for attendees and gathering consumer feedback.
Sales Associate at Ferrero Breda (Ferrero Netherlands)
May 1, 2023 - July 1, 2025
Performed data-driven analysis of Jumbo's sales performance using internal databases to identify trends and opportunities; evaluated the performance of all Jumbo promotions in 2025 to derive insights and optimize the promotional strategy for 2026; conducted competitive sales analysis across major supermarket chains to identify strategic opportunities and support re-engagement of a key retail partner; created visually appealing displays to strategically influence customers by prioritizing high-margin products; ensured an optimal shopping experience for customers by advising them on products based on their personalized needs.

Education

Master of Science in Economic and Consumer Psychology at Leiden University
January 1, 2024 - January 1, 2026
Bachelor of Science in Psychology at Leiden University
January 1, 2021 - January 1, 2024
International Baccalaureate Diploma at Academia Cotopaxi American International School
January 11, 2030 - July 2, 2026

Qualifications

International Baccalaureate Diploma
January 11, 2030 - July 2, 2026
Fundamentals of Digital Marketing
January 11, 2030 - July 2, 2026
Graphic Design Essentials
January 11, 2030 - July 2, 2026

Industry Experience

Consumer Goods, Retail, Professional Services