Samantha L. Penny

Social Media Manager, Graphic Designer at AutoPilot – A New Musical

Led the production's digital presence and visual identity from the ground up, developing the website, brand identity and logo, and managing social media to build excitement and visibility for an upcoming theatrical experience.

Social Media Creative Producer at Cole Walliser – Creo Coffee

Planned, shot, and edited engaging digital content across TikTok and Instagram; blended creative direction with hands-on production and platform strategy to grow and sustain a highly engaged online audience.

Social Media Intern, Choreographer Assistant at BODYLOVE/ Kayla Brenda

Supported both the creative and promotional aspects of a professional LA-based choreographer’s work; deepened understanding of the professional dance industry while contributing to live instruction and digital presence; curated content for personal and brand social media; gained broad experience in the commercial dance scene in Los Angeles.

Theatrical Operations, Marketing, and General Management Intern at Channing Tatum’s Magic Mike Live

Assisted day-to-day operations; supported marketing efforts via social media, email campaigns, and other channels; provided general administrative support; collaborated with marketing, box office, social media, stage management, lighting, sound, wardrobe, and front of house; assisted and shadowed the choreographer and rehearsal process.

Social Media and Photo Shoot Assistant at The Scout Guide Greenville

Handled behind-the-scenes work for magazine photo shoots for social media and reels; produced reels, assisted with set-up and takedown of shoots; managed shot lists and photo shoot logistics.

Professional Equity Actress at Broadway National Tour of Irving Berlin’s White Christmas

Performed a lead role in the Broadway national tour as a professional Equity actor; contributed to performance timing and stagecraft.

Social Media Manager & Graphic Designer at Auto Pilot - A New Musical

Led the production's digital presence and visual identity from the ground up, developing the website, brand identity and logo design, and managing social media presence.

Social Media Creative Producer at Cole Walliser - Creo Coffee

Planned, shot, and edited engaging digital content across platforms (TikTok, Instagram) in collaboration with a high-profile LA-based content creator; contributed creative direction and platform strategy to grow online reach.

Social Media Intern, Choreographer Assistant at BODYLOVE / Kayla Brendan

Supported both creative and promotional aspects of the artist's work; bridged movement and media; contributed to movement classes and summer heels technique program; curated content for personal and brand social media; gained well-rounded experience in LA's commercial dance industry.

Theatrical Operations, Marketing, and General Management Intern at Channing Tatum's Magic Mike Live

Assisted day-to-day operations of the London production; supported marketing efforts; provided administrative support; collaborated with marketing, box office, social media, stage management, lighting, wardrobe, front of house; shadowed the choreographer and attended rehearsals; liaised with West End Live and DEWYNTER'S Marketing Agency.

Professional Equity Actress at Broadway National Tour of Irving Berlin's White Christmas

Contracted to perform a lead role (Susan Waverly) on the Broadway national tour; worked 40 hours per week for 10 consecutive weeks, two years in a row; part of a professional Broadway theater company.

Social Media Manager, Graphic Designer at Auto Pilot - A New Musical

Led the digital presence and visual identity for a new Broadway production; developed the website, brand identity and logo design; established social media presence.

Social Media Intern, Choreographer Assistant at BodyLOVE / Kayla Brenda

Intern for a professional choreographer; supported both creative and promotional aspects; curated content for personal social media and brand channels.

Theatre Operations, Marketing, and General Management Intern at Channing Tatum’s Magic Mike Live

Assisted day-to-day operations; supported marketing efforts; provided general management support; collaborated across departments; shadowed the choreographer and cast; contributed to live event operations.