Samantha L. Penny

Language

English
Fluent

Work Experience

Social Media Manager, Graphic Designer at AutoPilot – A New Musical
June 1, 2025 - Present
Led the production's digital presence and visual identity from the ground up, developing the website, brand identity and logo, and managing social media to build excitement and visibility for an upcoming theatrical experience.
Social Media Creative Producer at Cole Walliser – Creo Coffee
June 1, 2025 - August 1, 2025
Planned, shot, and edited engaging digital content across TikTok and Instagram; blended creative direction with hands-on production and platform strategy to grow and sustain a highly engaged online audience.
Social Media Intern, Choreographer Assistant at BODYLOVE/ Kayla Brenda
June 1, 2025 - August 1, 2025
Supported both the creative and promotional aspects of a professional LA-based choreographer’s work; deepened understanding of the professional dance industry while contributing to live instruction and digital presence; curated content for personal and brand social media; gained broad experience in the commercial dance scene in Los Angeles.
Theatrical Operations, Marketing, and General Management Intern at Channing Tatum’s Magic Mike Live
June 1, 2024 - August 1, 2024
Assisted day-to-day operations; supported marketing efforts via social media, email campaigns, and other channels; provided general administrative support; collaborated with marketing, box office, social media, stage management, lighting, sound, wardrobe, and front of house; assisted and shadowed the choreographer and rehearsal process.
Social Media and Photo Shoot Assistant at The Scout Guide Greenville
June 1, 2023 - August 1, 2023
Handled behind-the-scenes work for magazine photo shoots for social media and reels; produced reels, assisted with set-up and takedown of shoots; managed shot lists and photo shoot logistics.
Professional Equity Actress at Broadway National Tour of Irving Berlin’s White Christmas
October 1, 2015 - January 1, 2017
Performed a lead role in the Broadway national tour as a professional Equity actor; contributed to performance timing and stagecraft.
Social Media Manager & Graphic Designer at Auto Pilot - A New Musical
June 1, 2025 - Present
Led the production's digital presence and visual identity from the ground up, developing the website, brand identity and logo design, and managing social media presence.
Social Media Creative Producer at Cole Walliser - Creo Coffee
June 1, 2025 - August 1, 2025
Planned, shot, and edited engaging digital content across platforms (TikTok, Instagram) in collaboration with a high-profile LA-based content creator; contributed creative direction and platform strategy to grow online reach.
Social Media Intern, Choreographer Assistant at BODYLOVE / Kayla Brendan
June 1, 2025 - August 1, 2025
Supported both creative and promotional aspects of the artist's work; bridged movement and media; contributed to movement classes and summer heels technique program; curated content for personal and brand social media; gained well-rounded experience in LA's commercial dance industry.
Theatrical Operations, Marketing, and General Management Intern at Channing Tatum's Magic Mike Live
June 1, 2024 - August 1, 2024
Assisted day-to-day operations of the London production; supported marketing efforts; provided administrative support; collaborated with marketing, box office, social media, stage management, lighting, wardrobe, front of house; shadowed the choreographer and attended rehearsals; liaised with West End Live and DEWYNTER'S Marketing Agency.
Professional Equity Actress at Broadway National Tour of Irving Berlin's White Christmas
October 1, 2015 - January 1, 2017
Contracted to perform a lead role (Susan Waverly) on the Broadway national tour; worked 40 hours per week for 10 consecutive weeks, two years in a row; part of a professional Broadway theater company.
Social Media Manager, Graphic Designer at Auto Pilot - A New Musical
June 1, 2025 - Present
Led the digital presence and visual identity for a new Broadway production; developed the website, brand identity and logo design; established social media presence.
Social Media Intern, Choreographer Assistant at BodyLOVE / Kayla Brenda
June 1, 2025 - August 31, 2025
Intern for a professional choreographer; supported both creative and promotional aspects; curated content for personal social media and brand channels.
Theatre Operations, Marketing, and General Management Intern at Channing Tatum’s Magic Mike Live
June 1, 2024 - August 31, 2024
Assisted day-to-day operations; supported marketing efforts; provided general management support; collaborated across departments; shadowed the choreographer and cast; contributed to live event operations.
Professional Actress at Broadway National Tour of Irving Berlin's White Christmas
October 1, 2015 - January 31, 2017
Contracted to perform a lead role; worked a minimum of 40 hours per week for 10 consecutive weeks over two years on the US national tour.

Education

Bachelor of Fine Arts in Dance Performance at Meadows School of the Arts, Southern Methodist University
January 11, 2030 - May 1, 2026
Bachelor of Arts in Creative Advertising at Meadows School of the Arts, Southern Methodist University
January 11, 2030 - May 1, 2026
Bachelor of Fine Arts in Dance Performance at Southern Methodist University – Meadows School of the Arts; Temerlin Advertising Institute
January 11, 2030 - May 1, 2026
Bachelor of Arts in Creative Advertising at Southern Methodist University – Meadows School of the Arts; Temerlin Advertising Institute
January 11, 2030 - May 1, 2026
Bachelor of Fine Arts in Dance Performance at Southern Methodist University, Meadows School of the Arts, Temerlin Advertising Institute
January 11, 2030 - May 1, 2026
Bachelor of Arts in Creative Advertising at Southern Methodist University, Meadows School of the Arts, Temerlin Advertising Institute
January 11, 2030 - May 1, 2026

Qualifications

AAF ADDY Award - Silver
January 1, 2026 - May 12, 2026
New Talent Award - Silver Medal for Tile Pro
January 11, 2030 - May 12, 2026
National Honors Society
January 11, 2030 - May 12, 2026
AAF ADDY Award (Silver Medal) for 'UGG' campaign; HM for business card logo design
January 1, 2026 - May 12, 2026
New Talent Award (Silver Medal) for 'Tile Pro'
January 1, 2026 - May 12, 2026
Microsoft Excel Certified
January 11, 2030 - May 12, 2026
National Honors Society
January 11, 2030 - May 12, 2026
SMU Meadows Impact Scholar
January 11, 2030 - May 12, 2026
SMU Meadows Founder Scholar
January 11, 2030 - May 12, 2026
Artistic Scholarship
January 11, 2030 - May 12, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Other